CONTACTS
SUBJECTS
Hoka One One Shoes Leading Fashion Switch to Maximalist 50% More Cus
2703 -
2703 - ..
2704 - Summary/Objective
2705 -
270501 - Follow up ref SDS 66 0000. ref SDS 65 0000.
270502 -
270503 - Kathy submitted article reporting Hoka leading switch in shoe
270504 - manufacture with maximalist protection against feet injury,
270505 - ref SDS 0 XW52, replacing recent fashion for minimalist cushioning,
270506 - encouraged by book championing barefoot walking and running traditonal
270507 - with Maasai culture in East Africa, Kenya. ref SDS 0 NY95
270508 -
270509 -
270510 -
270511 -
270512 -
270513 -
270514 -
270515 -
270517 - ..
2706 -
2707 -
2708 - Background
2709 -
270901 - On 170713 1640 visit Fleet Feet bought Hoka Conquest shoes size 9.5,
270902 - ref SDS 38 JY56, on invoice 256331/4/21362 for $184.45. ref SDS 38
270903 - N69M
270905 - ..
270906 - On 140721 1225 shown in case study on 120101 0900 hiked 10 miles,
270907 - could not finish 11 mile route, ref SDS 3 ZH4O, feet hurt badly from
270908 - metatrsalgia but worse from severe blisters because shoe heels slipped
270909 - entire route. ref SDS 3 8F5J
270911 - ..
270912 - On 140726 1030 Hoka Conquest shoes caused severe blisters on hikes, so
270913 - went back to Fleet Feet and requested possible remedies. ref SDS 39
270914 - JY56 Fleet Feet exchanged the shoes and replaced with Hoka Stinson
270915 - Trail shoes. ref SDS 39 LE7M
270917 - ..
270918 - On 140828 1203 visited Fleet Feet in Pleasant Hill to buy new Hoka
270919 - Stinson Trail shoes, ref SDS 41 915F, purchased only a month ago on
270920 - 140726, ref SDS 39 LE7M, because heel lining has worn out after 25% of
270921 - design life, hiking 145 miles in 17 hikes over 32 days, shown in case
270922 - study on 140828 1203. ref SDS 41 OZ5H
270924 - ..
270925 - On 140828 1352 took 1st pair Hoka Stinson Trail shoes to Dean's Shoe
270926 - Repair to fix failed heel lining. ref SDS 42 XN5F
270928 - ..
270929 - On 140905 1058 called Fleet Feet and discussed with Kathie, visiting
270930 - Joann's Fabrics for material to replace heel linings in Hoka Stinson
270931 - Trail shoes, reported in the record on 140903 1330. ref SDS 46 OM6O
270932 - Kathie suggested contacting Hoka directly to get the product
270933 - specification. ref SDS 47 GY9M,
270935 - ..
270936 - On 140905 2103 letter to Hoka requests product specification for
270937 - material to repair heel lining in Hoka Stinson Trail shoes.
270938 - ref SDS 48 QE5I
270940 - ..
270941 - On 140906 1413 letter from Hoka submits information that is
270942 - insufficient to buy material for repairing failed heel lining on Hoka
270943 - Stinson Trail shoes, ref SDS 50 QE5I, which was requested in the
270944 - letter to Hoka yesterday on 140905 2103. ref SDS 49 DT8N
270946 - ..
270947 - On 140906 1413 at 1425 called Hoka and talked to Amber. ref SDS 50
270948 - EU5I Amber said her supervisor suggested file warranty claim replace
270949 - Hoka shoes, since they wore out in only a month use making 17 hikes
270950 - and only 145 miles. Ambe said that Hoka warrants their shoes for 1
270951 - year. ref SDS 50 HU7H
270953 - ..
270954 - On 141002 0752 shipped for replacement via UPS tracking #
270955 - 1ZW2119W0391834696 the 1st pair Hoka Stinson Trail shoes under RMA
270956 - RA01605651_RCEX claim that shoe linings failed after 1 month, 11
270957 - months less that 12 month warranty. ref SDS 57 ZN5G
270959 - ..
270960 - On 141010 1602 called and talked to Dimitri; he advised that Hoka
270961 - received the shoes under RMA # RA01605651_RCEX on 141006; customer can
270962 - expect to receive response to claim within 10 days or about on 141016.
270963 - ref SDS 58 XN5F
270965 - ..
270966 - On 141021 1741 Hoka approved warranty claim awarded credit $174 to buy
270967 - shoes to replace failed Hoka Stinson Trail shoes heel linings.
270968 - ref SDS 59 XN5F
270970 - ..
270971 - On 141026 1617 ordered Hoka Stinson Lite shoes to replace 1st pair
270972 - Hoka Stinson Trail shoes that failed, explained in the claim filed on
270973 - 141002 0752. ref SDS 57 ZN5G
270975 - ..
270976 - On 141029 Hoka issued another credit #6035710238690051047 in the
270977 - amount of $174.40 to buy another pair of Hoka Stinson shoes.
270978 - ref SDS 64 XN5F
270979 -
270980 -
270981 -
270983 - ..
2710 -
2711 -
2712 - Progress
2713 -
271301 - Hoka Leading Maximalist Shoe Trend Cushioning Foot Protection
271302 -
271303 - Follow up ref SDS 66 XN5F, ref SDS 65 XN5F.
271304 -
271305 - Sacramento Bee published article...
271306 -
271307 - Maximalist running shoes on the front line of marathon training in
271308 - Sacramento
271309 -
271310 - http://www.sacbee.com/news/local/health-and-medicine/healthy-choices/article3517617.html
271312 - ..
271313 - BY SAMMY CAIOLA
271314 - SCAIOLA@SACBEE.COM
271316 - ..
271317 - Date: 10/31/2014 5:00 AM 11/01/2014 9:33 PM
271318 -
271319 - 1. Just a few years ago, runners were shedding shoes with
271320 - padding, convinced that so called "minimalist" models would
271321 - allow their feet to move more naturally and so would prevent
271322 - all-too-common running injuries. Some people dumped the shoes
271323 - altogether and ran barefoot on pavement.
271325 - ..
271326 - 2. Now, as thousands of Sacramento area runners gear up for the
271327 - California International Marathon in early December, the
271328 - padding is back. And it?s thicker than ever.
271330 - ..
271331 - 3. The hot trend now is the opposite of minimalism shoes pumped up
271332 - with additional cushioning that is meant to provide stability
271333 - and absorb shock. On the frontier of that movement is a brand
271334 - called Hoka One One, a line of "maximalist" road and trail
271335 - shoes with more than twice the midsole material of a standard
271336 - model. They look a bit clownish, but feel like walking on
271337 - clouds, some wearers say. The name, pronounced "Hok-uh Oh-nay
271338 - Oh-nay," means "time to fly" in Maori.
271340 - ..
271341 - 4. At Fleet Feet's midtown Sacramento location, owner Pat Sweeney
271342 - said the trend has shifted away from minimalism because "people
271343 - realized they actually like cushioning." Sweeney has been
271344 - recommending the Hoka to runners and non-runners alike and is
271345 - selling about 85 pairs a month. Sales have about doubled since
271346 - the shoe was stocked two years ago, he said.
271348 - ..
271349 - 5. "Initially it was with the trail community, and very quickly it
271350 - started to move to the road-running community," Sweeney said.
271351 - "It's allowing people who are older or whose knees are not
271352 - doing what they used to do, or who have issues walking, to be
271353 - able to run more."
271355 - ..
271356 - Sounds like helping solve problem of metatarsalgia, reported on 140627
271357 - 1223. ref SDS 35 RQ6G
271359 - ..
271360 - News article continues...
271361 -
271362 - 6. Andy Annunziata, vice president of retail industry watcher
271363 - SportsOneSource. The sporting news and information firm says
271364 - sales of minimalist shoes at running specialty stores have
271365 - decreased by 25 percent so far this calendar year, while sales
271366 - of amply cushioned models have increased by nearly 19 percent.
271368 - ..
271369 - 7. Cushioned shoe sales have been buoyed by Hoka's "meteoric
271370 - growth," Annunziata said. Its success has spurred the creation
271371 - of other maximally cushioned shoes including the New Balance
271372 - Fresh Foam, the Brooks Transcend, the Altra Olympus and the
271373 - soon-to-arrive Vasque Ultra SST.
271375 - ..
271376 - Hoka was first recommended in a letter by John at Resole America on
271377 - 140708 1014. ref SDS 36 WA34
271379 - ..
271380 - At that time, Hoka promoted mid-sole technology that provides
271381 - cushioning to protect against injury. ref SDS 36 SB4H
271383 - ..
271384 - News article continues...
271385 -
271386 - 8. "The running shoe community is a very fickle community, and if
271387 - there's a new technology or a new type of shoe out there, they
271388 - all gravitate to it for a while," he said.
271390 - ..
271391 - Kathie at Fleet Feet in Pleasant Hill helped switch to Hoka Stinson
271392 - Trail shoes on 140726 1030. ref SDS 39 EJ89
271394 - ..
271395 - News article continues...
271396 -
271397 - 9. A similar sentiment drove the "minimalist" movement of recent
271398 - years, which Annunziata said is mostly over from a running
271399 - perspective. That trend, spurred by the top-selling 2009 book
271400 - "Born to Run," caused millions to flock to Vibram FiveFingers
271401 - and other "barefoot" shoes in the hopes of preventing injury.
271402 - In 2012, minimalist category revenue peaked at $400 million,
271403 - according to SportsOneSource but has dropped nearly steeply
271404 - since.
271406 - ..
271407 - 10. "It's a unique and interesting phenomenon that's happening,"
271408 - said Brian Metzler, editor-in-chief of Competitor Magazine who
271409 - regularly tests new shoes. "Previously we had the minimalist
271410 - revolution of shoes being closer to the ground ... this is kind
271411 - of the antithesis of that with more cushioning and being higher
271412 - off the ground."
271414 - ..
271415 - 11. This May, Vibram FiveFingers settled a class-action lawsuit
271416 - that alleged it made false and unsubstantiated claims about the
271417 - health benefits of its product, leading runners to question
271418 - whether proximity to the ground is actually beneficial when it
271419 - comes to preventing injury.
271421 - ..
271422 - 12. With stack heights as tall as 35 millimeters, Hokas contain
271423 - more than twice as much ethylene-vinyl acetate, a polymer with
271424 - stress and impact resistant qualities, as a standard pair of
271425 - running shoes. The elastic material is in the midsole - the
271426 - area between the sole of the shoe and the upper foot casing.
271428 - ..
271429 - 13. The result is a responsive and stable shoe that keeps runners
271430 - going for longer with less pain, said Dr. Kevin Kirby,
271431 - Sacramento podiatrist with a specialty in biomechanics.
271433 - ..
271434 - 14. Kirby, a former UC Davis runner and 21/2 hour CIM finisher,
271435 - said the Hokas are "fairly radical" in their ability to secure
271436 - the foot with extra cushion and rocker technology. Previously,
271437 - softer shoes allowed the foot to pronate and supinate, or roll
271438 - inward and outward from the subtalar joint below the ankle,
271439 - increasing risk of injury. Shoes with a hard, flat midsole kept
271440 - the foot in place, but did little to countershock the impact of
271441 - hitting the ground, he said.
271443 - ..
271444 - 15. Thanks to more advanced material technology, a pair of Hokas
271445 - weighs in at 6 to 12 ounces not much more than a standard
271446 - training shoe. The midsole is made of a light material
271447 - compound called RMAT, a blend of actual and synthetic rubber.
271448 - Less weight increases metabolic efficiency because runners
271449 - dont burn as much oxygen while moving, he added.
271451 - ..
271452 - 16. Kirby recommends cushioned shoes primarily to runners over 160
271453 - pounds because the shock-absorbing cushions help prevent
271454 - metatarsal stress fractures, knee and ankle injuries and
271455 - tendinitis when they hit the ground with two to three times
271456 - their body weight.
271458 - ..
271459 - 17. The shoes, which are relatively even with a 4- to 6-millimeter
271460 - heel drop, are big with ultra runners and were seen on about
271461 - one-third of participants at the recent Western States 100-Mile
271462 - Endurance Run, the podiatrist said.
271464 - ..
271465 - 18. "A lot of it is just keeping the muscles fresh as long as you
271466 - can," he said. (Ultra-runners) think the legs are fresher, and
271467 - thats part of finishing the race.
271469 - ..
271470 - 19. Runners participating in the CIM on Dec. 7 will take an average
271471 - of 160 to 180 steps per minute for anywhere between two and six
271472 - hours as they complete the 26.2-mile Boston Marathon qualifier,
271473 - said Charlie Brenneman, coach for the Sacramento Running
271474 - Associations training team.
271476 - ..
271477 - 20. He has a few Hoka-wearers in his twice-weekly running group,
271478 - which is in prime conditioning mode leading up to the marathon.
271479 - The route, which is all on roads with a net downhill of about
271480 - 300 feet, will take them and approximately 7,000 other runners
271481 - from the Folsom Dam to the state Capitol.
271483 - ..
271484 - 21. While he's not ready to recommend maximalist shoes for
271485 - everyone, Brenneman said he understands why some would
271486 - gravitate toward cushion for a multi-hour stretch.
271488 - ..
271489 - 22. Everything starts to hurt after a while - your quads, the
271490 - pounding of feet, the repetitive motion,- he said. "It starts
271491 - to add up. If you've got more shoe, it can help that sense of
271492 - comfort a bit."
271494 - ..
271495 - 23. Kirby, who first critiqued minimalism in a 2010 Runner's World
271496 - article and has since been dubbed "The Angry Podiatrist" by the
271497 - barefoot running community, said the lack of support in
271498 - minimalist shoes caused a lot of injury to people who were not
271499 - used to striking the ground with the forefoot, not to mention
271500 - lacerations and infections to those who went bare.
271502 - ..
271503 - 24. Maybe if we grew up in Africa running barefoot, we'd be doing
271504 - that," he said. But most of us grew up with shoes on. We have
271505 - man-made surfaces all around us. Having a shoe with more
271506 - cushion makes sense."
271508 - ..
271509 - 25. Scott Carson, a midtown Sacramento resident who is wearing
271510 - Hokas to train for the CIM, said his foot and back problems
271511 - have almost disappeared since he started wearing the shoes a
271512 - few months ago.
271514 - ..
271515 - 26. Last weekend I moved a hundred pounds of crushed granite, ran a
271516 - half-marathon, moved more granite, and it never hurt, he said.
271517 - "I like Hokas cause they make my feet feel indestructible."
271519 - ..
271520 - 27. The company itself isn't claiming anything when it comes to
271521 - health benefits, just that it has created a shoe that no one
271522 - has been able to replicate, said Jim Van Dine, Hoka One One
271523 - president, in an email.
271525 - ..
271526 - 28. We will continue to develop running shoes of all dimensions for
271527 - all types of runners," he said. "I expect our rapid growth to
271528 - continue strongly for several years to come."
271530 - ..
271531 - 29. Whether Hokas are a true innovation or just another fad,
271532 - Metzler said its more important for runners to tailor their
271533 - shoe choice to their running style.
271535 - ..
271536 - 30. "It's not the only answer," he said. "People need to realize
271537 - that on one level running is very simple and all you need is
271538 - T-shirt and shoes and you can run. But the next layer is you
271539 - should differentiate your shoes so you?re not always using the
271540 - same gait pattern and leg muscles."
271542 - ..
271543 - 31. Jonathan Ide-Don, physical therapist at the Sutter Health
271544 - Running Clinic in San Francisco, said shoes play only a small
271545 - role when it comes to running injuries, and that different
271546 - shoes will be right for different types of runners.
271548 - ..
271549 - 32. "There are lots of other factors that play into injuries ?
271550 - oftentimes it?s related to how strong your muscles are, how
271551 - well your tendons are able to absorb force, and how you move in
271552 - general," he said. "Oftentimes those factors are bigger than
271553 - the choice of running shoe."
271554 -
271555 -
271557 - ..
2716 -
2717 -
2718 - 0039
2719 -
271901 - Sent letter to Kathy saying...
271902 -
271903 - 1. Subject: Maximalist and Minimalist Theories for Shoes Avoiding Injuries
271904 - Date: 2014-11-03 01:25
271911 - ..
271912 - 2. Thanks for the article on Hoka shoes. It fleshes out opposing
271913 - theories that have previously been merely vague, peripheral
271914 - choices for hiking without injury.
271916 - ..
271917 - 3. Doctor Tang, for example, examined Hoka Stinson Trail shoes
271918 - recommended less cushioning, during the first meeting on 140805
271919 - (see line 110905. ref SDS 40 1F53
271921 - ..
271922 - 4. Experience wearing Adidas Response Cushion and Hoka Stinson
271923 - Lite shoes, acquired recently indicates less injury problems
271924 - with significantly increased cushion in the Hoka shoes.
271926 - ..
271927 - 5. In any case there is a debate in the running shoe market
271928 - between advocates of minimalist footwear, citing historical
271929 - prominence of barefoot running by the Maasai tribe in Africa
271930 - (Kenya), and now the rising tide of maximalist cushioning
271931 - championed by Hoka.
271933 - ..
271934 - 6. As you know, I am trying the maximalist theory with favorable
271935 - results hiking 5 days in a row for the 1st time in 4 months.
271936 - Of course in my case the shoes are not enough; orthotic inserts
271937 - and Motrin drugs are required to do a lap.
271939 - ..
271940 - 7. Hoka Stinson Lite shoes have another benefit, besides avoiding
271941 - injury, which may be presented in the article, but escaped late
271942 - night review. These shoes have a lot of rebound energy derived
271943 - from the quality and thickness of mid-sole material that
271944 - increases ability to hike long distances at high speed.
271945 - Combining distance and speed, like we strive to do at Lafayette
271946 - Reservoir, increases cardiovascular health by increasing EPCs
271947 - and HDL, and by lowering triglycerides, which in turn lowers
271948 - LDL-P.
271950 - ..
271951 - 8. Thanks again for taking the time to submit the article.
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