THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: June 9, 2004 03:47 PM Wednesday; Rod Welch

Letter to Gary on research showing communication drives culture. .

1...Summary/Objective


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CONTACTS 

SUBJECTS
Language Culture Marketing Changes Attitudes Relentless Pre  ure Ass
Transformation Steady-as-she-goes Exposure Brings Experience that Tr
Goals 2004 Improve Using SDS Learn 8 Steps Using SDS for Communicati
Education Enables Transformation to Culture of Knowledge Sales Gary
Thucydides History of Writing Advancing Literacy from Rote Trasncrip
Superhuman Alphabet Technology Improve Memory Transformed Humanity E
Language Culture Marketing Changes Attitudes Relentless Pressure Ass
PDF Paper Preferred Giving Up on Paperless Virtual Office New Way Wo

2210 -
2210 -    ..
2211 - Summary/Objective
2212 -
221201 - Follow up ref SDS 10 0000, ref SDS 8 0000.
221202 -
221203 - Following up the letter to Gary submitted on 040602 that discusses
221204 - opportunity for continual education by sending a follow up letter to
221205 - confirm understandings to the parties in a teleconference. ref SDS 11
221206 - AG9I  Gary's letter on 040508 planning to submit research showing
221207 - langugae drives behavior that shapes culture, ref SDS 10 568F,
221208 - provides a convenient issue to address "follow up" without mentioning
221209 - the event on 040602. ref SDS 11 0001
221210 -
221211 -     [On 040610 Gary submits explanation of why a member of Aerospace company
221212 -     Architecture Committee opposed SDS, illustrating challenge to
221213 -     change culture, that can only be met with language that
221214 -     complements experience with SDS work product. ref SDS 12 XA5K
221216 -  ..
221217 - Submitted ref DIT 1 0001 to Gary saying...
221218 -
221219 -    1.  Know you are very busy; if time is available, was there any
221220 -        follow up on plans, in your letter last month on 040508, to
221221 -        submit research showing the power of language to drive behavior
221222 -        that shapes culture? ref SDS 10 0001
221224 -         ..
221225 -    2.  This seems like an important opportunity to support the 3-step
221226 -        strategy for transformation, ref DIT 1 HR6I, which addresses,
221227 -        in part, your letter a few months ago on 040229 asking about
221228 -        the "Future of SDS." ref SDS 7 OW7K  Step 3 in the strategy
221229 -        calls for relentless pressure using email to submit language
221230 -        that drives behavior on things people care about for getting
221231 -        things done on the job, ref SDS 6 VS6J, and associating that
221232 -        with things SDS supports, noted in the letter to you on 040508,
221233 -        ref SDS 10 XH4O, and asked in Gary's letter on 020217.
221234 -        ref SDS 3 425M
221236 -         ..
221237 -    3.  Your research on language and culture seems to support
221238 -        Communication Metrics theory and practice, ref DIT 1 678K,
221239 -        defined on 950327 that identifies opportunity to improve
221240 -        productivity by using technology for "intelligence," i.e.,
221241 -        "understanding and follow up." ref SDS 1 WO9P
221242 -
221243 -            [On 040709 reviewed application of langauge and leadership
221244 -            to drive transformation toward a culture of knowledge
221245 -            enabled by SDS, based on work making an ASB filing to set
221246 -            an SDS standard at Aerospace company. ref SDS 13 GI7J
221248 -         ..
221249 -    4.  Does the recent example on 040505, developing analysis on the
221250 -        C3 Grid and Test Articles issue, ref DIT 1 GJ9J, illustrate
221251 -        this opportunity to educate others about applying CFISR for
221252 -        command and control of the work by adding "intelligence" to
221253 -        daily working information. ref SDS 9 WO4M
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2213 -