CONTACTS 
0201 - IBM Global Services                          44 (0)1932 754598
020101 - Mr. David J. Snowden
020102 - Director  =+44 (0)1932 754598  Celluar +44 (0)7711 059 265
020103 - snowded@uk.ibm.com
020104 - Cynefin Centre

SUBJECTS
Snowden, Dave Study is Bridge to a New Way of Working Intelligently t
Study Bridge to a New Way of Working Intelligently that Meets Challen
Culture Knowledge Foster Communication Link Cite SDS POIMS for Founda
Transformation Deploy SDS Resource for Others to Use Conventional Met
Study Bridge to a New Way of Working Intelligently that Meets Challen
Bridge to New Way of Working Study Learn Complex Tools Use Synergy Tr
Bridge to New Way of Working Intelligently Study Enables Transformati
Information Overload New Reality Requires Work Role Intelligence Chan
Study to Do Things Differently Meet Challenges of New Realities Canno
Study Ponder What Works SDS Record on Internet Proof of Concept Thing
Denial Willfully Blind Dave Would Love to Believe SDS Has Separated N

2413 -
2413 -    ..
2414 - Summary/Objective
2415 -
241501 - Follow up ref SDS 8 KJ6K, ref SDS 7 0000.
241502 -
241503 - Dave Snowden supports the Knowledge Management effort at IBM, as shown
241504 - by the biography, below. ref SDS 0 M14H  On 020730 television
241505 - commercial shows IBM markets products and services, which is the way
241506 - SDS and Com Metrics have been applied in the market place, ref SDS 9
241507 - H69Y  Evidence showing SDS has been marketed through services is in
241508 - the record on 020610 cited in a letter to Dave. ref SDS 8 RW5O
241510 -  ..
241511 - On 020608 John Maloney cited an article by Dave Snowden for presenting
241512 - the state-of-the-art in Knowledge Management. ref SDS 7 KJ6G  Review
241513 - showed that Dave's article says KM has failed to deliver promised
241514 - benefits, ref SDS 7 GJ4F, which aligns with analysis on 020530.
241515 - ref SDS 6 IO9O  Further research on 020608 shows that KM remains a
241516 - secet of SDS, ref SDS 7 QV5G, first noticed on 000425. ref SDS 3 0480
241518 -  ..
241519 - On 02610 Dave responded to a copy of a letter to John Maloney on KM,
241520 - and saying....
241521 -
241522 -      ...you need to provide some details of SDS and ComMetrics - I
241523 -      would love to believe that someone had already separated
241524 -      narrative, context and content and made it work but I have seen
241525 -      no evidence of this and find it difficult to see evidence in your
241526 -      note that would sustain a claim that you had made such a major
241527 -      advance in 1999. ref SDS 8 BS71
241529 -  ..
241530 - Dave was referred to SDS work product, like the record on 020608
241531 - reviewing his article, ref SDS 7 ZN6I, and analysing John Maloney's
241532 - ideas on KM. ref SDS 7 V27F  Dave was also asked to study POIMS,
241533 - ref SDS 8 JP64, based on Andy Grove's point that executives must study
241534 - new ideas rather than wait for market forces to eventually reveal the
241535 - power new technologies, because, by then, it will be too late to avoid
241536 - being ovewhelmed by a strategic inflection point. ref SDS 1 5794
241538 -  ..
241539 - Dave responded saying....
241540 -
241541 -      Sorry - I read it and can see no compelling proposition in the
241542 -      material.  A lot of it is either above my head or its incoherent
241543 -      - I can live with either alternative. ref SDS 8 MV9G
241545 -       ..
241546 -      I would be interested to know if you you have actually sold this
241547 -      to anyone. ref SDS 8 YZ5M
241548 -
241549 -          [...below, letter answer's Dave's question, ref SDS 0 YU5G,
241550 -          citing the record on 020610. ref SDS 8 RW5O
241551 -
241552 -
241553 -
241554 -
241555 -
2416 -

SUBJECTS
Study Bridge to a New Way of Working Intelligently that Meets Challen
Bridge to Culture of Knowledge Research Study Develop Evidence Showin
Intellectual Bridge from Information to Culture of Knowledge Help Peo
Foster Circle of Advocates to Focus Bright Stars by Vetting New Ideas
Bridge from Current Practice to Culture of Knowledge New Way of Worki
Linking Addressability Goal But Not Linking to Foster Culture of Know
Links Omitted from John's Work Product Delay Obtaining Context Verify
Linking Why Does Every Call Meeting Chance Encounter Have to be a URL

3310 -
331101 -  ..
331102 - Knowledge Management Dilemma Strategic Dissonance
331103 - Transcending KM Dilemma Requires Bridge to Culture of Knowledge
331104 - Intellectual Bridge to Culture of Knowledge Transcends KM Dilemma
331105 -
331106 - Follow up ref SDS 10 BS84.
331107 -
331108 - A major dilemma arises from Dave's position of influence and desire to
331109 - develop KM, juxtaposed against inability to understand SDS, Com
331110 - Metrics and POIMS, and refusal to recognize SDS separates information
331111 - into useful structures, which, for example, Jack Park, described on
331112 - 001130 as the structure of knowledge, ref SDS 4 H17O, and which Dave
331113 - calls "narrative, context and content," per above, ref SDS 0 RR4I,
331115 -  ..
331116 - On 020823 a letter to John Maloney proposed working on building
331117 - bridges to help people in the transformation from information to a
331118 - culture of knowledge. ref SDS 10 NX9M
331120 -  ..
331121 - Submitted ref DIT 1 0001 addressing Dave's questions, and saying....
331122 -
331123 -    1.  The attached letter, ref DIP 1 N85F, to John Maloney a few
331124 -        weeks ago on 020823 describes opportunity for building bridges
331125 -        to a new way of working. ref SDS 10 I67I
331127 -         ..
331128 -        Sales of SDS and Com Metrics Have been Slow
331129 -
331130 -    2.  Thought it might address your question (per above, ref SDS 0
331131 -        QN6K, the other day on 020610, ref SDS 8 MV9G, about who has
331132 -        paid for SDS and Communication Metric's. ref DIT 1 6A5M  In
331133 -        sum, there have not been a lot sales, as shown in the record on
331134 -        020610, ref SDS 8 RW5O, due to reasons set out in the attached
331135 -        letter to John summarizing market conditions discussed with Pat
331136 -        Lincoln at SRI on 010517. ref SDS 5 9B6J
331138 -         ..
331139 -    3.  As noted previously on 020608, ref SDS 7 LY8M, you have hit on
331140 -        important ideas about knowledge, ref DIT 1 MD6K, that are
331141 -        supported by SDS technology explained in POIMS. ref OF 3 2300
331143 -         ..
331144 -    4.  Transformation to a new way of working is slow, however,
331145 -        because even where people agree, there is often lack of common
331146 -        effort to advance common objectives. ref DIT 1 MPSY  It, also,
331147 -        appears that advance from information to a culture of knowledge
331148 -        requires a breakthrough methodology that permits steady
331149 -        progress on KM. Reasonable people can disagree on this, as
331150 -        discussed with Doug Engelbart on 000327. ref SDS 2 9975
331152 -         ..
331153 -    5.  Still, your report reviewed on 020608 that other KM efforts
331154 -        have all failed, ref SDS 7 ZN6I, may justify investing time to
331155 -        investigate the record using SDS for converting daily working
331156 -        information into knowledge, ref DIT 1 JO7O, as reported by
331157 -        USACE. ref DRP 1 6172
331159 -         ..
331160 -        Building Bridges to New Way of Working
331161 -
331162 -    6.  In any event, we need to work on building bridges, as seen by
331163 -        progress on 020912 when someone at DCMA discovered how fast and
331164 -        easy it is to create connections to context, ref SDS 11 HH92,
331165 -        that grow understanding of cause and effect. ref DIT 1 PO8L
331166 -
331167 -
331168 -
331169 -
331170 -
3312 -

SUBJECTS
Director IBM Centre for Action Research and Organizational   mplexity

340301 -  ..
340302 - Dave's organization
340303 -
340304 - Follow up ref SDS 7 Y93L.
340305 -
340306 -                   The Cynefin Centre for
340307 -                 Organisational Complexity
340308 -
340309 - ...located on the Internet at....
340311 -           ..
340312 -          http://www-1.ibm.com/services/cynefin/index.html
340314 -  ..
340315 - ...says in part....
340316 -
340317 -       The IBM Cynefin Centre for Organisational Complexity seeks to
340318 -       solve seemingly intractable problems that have defied
340319 -       traditional management theories. This approach harnesses a range
340320 -       of perspectives, drawing on thinkers in a variety of business
340321 -       functions, as well as academic and scientific disciplines around
340322 -       the world. The Cynefin Centre is at the forefront of an emerging
340323 -       management discipline and practice based on the science of
340324 -       complex adaptive systems. It moved away from from the very
340325 -       traditional, process-bound ways of doing things that stifle
340326 -       creativity and out- of- the- box thinking. It is creating a
340327 -       rich, diverse environment for people to consider intractable
340328 -       problems in new ways.
340330 -  ..
340331 - A subsidiary Internet location says in part....
340332 -
340333 -          http://www-1.ibm.com/services/cynefin/programmes.html
340334 -
340335 -       Programmes are offerings developed as a result of research
340336 -       projects. These offerings will be made part of an ongoing
340337 -       programme that follows a specific research project. The research
340338 -       project will typically result in a prototype that is ready for
340339 -       piloting in several organisational contexts or in some cases, is
340340 -       ready to be offered as a formal consulting offering. For
340341 -       example, research conducted over the past six years in narrative
340342 -       and story telling has resulted in a consulting offering for
340343 -       building narrative databases. This offering is currently
340344 -       available through the Cynefin Centre and shortly will also be
340345 -       available through consulting partners.
340346 -
340348 -  ..
340349 - Dave Snowden's biography is presented in several ways....
340350 -
340351 -    http://www-1.ibm.com/services/cynefin/biography_snowden.html
340352 -
340353 - ...and further at...
340354 -
340355 -    http://www.ibm.com/news/se/2001/05/snowden-eng.html
340356 -
340357 - ....which says in part....
340359 -      ..
340360 -     Dave Snowden is Director of the Institute of Knowledge Management
340361 -     for Europe Middle East and Africa. One of the founders of 'Organic
340362 -     Knowledge Management', he is an acknowledged expert on the
340363 -     management of tacit knowledge and has developed a series of
340364 -     pioneering methods including the use of anthropological techniques
340365 -     for knowledge disclosure through the ASHEN model, the use of
340366 -     stories as an advanced form of knowledge repository (based on six
340367 -     years of research into story telling cultures around the world)
340368 -     and the Cynefin "Just in Time" model of knowledge transfer between
340369 -     formal and informal communities. He regularly consults at board
340370 -     level on Knowledge Strategy with some of the Worlds largest
340371 -     companies as well as to Government and NGOs.
340373 -      ..
340374 -     Dave is currently leading two Institute programmes: One is the
340375 -     further development of Story Techniques into advanced decision
340376 -     support, merger and aquisition and multi-cultural communication;
340377 -     the other uses Complexity Theory to link concepts from Learning
340378 -     and Knowledge Management. He has authored many articles on the
340379 -     subject and contributed commissioned chapters to two forthcoming
340380 -     books. He is currently working on two books and editing two
340381 -     others. His own books to be published in 2000-2001 are on the use
340382 -     and abuse of Story and Complex Knowledge . Dave Snowden has an MBA
340383 -     from Middlesex University and a BA in Philosophy from Lancaster
340384 -     University. He is honorary fellow in knowledge management at the
340385 -     Universities of Surrey and Warwick and teaches on the MBA
340386 -     programmes at Warwick, Sophia Antipolis and Piacenza.
340388 -  ..
340389 - Dave was interviewed....
340390 -
340391 -      http://www.vnunet.com/Analysis/1112158
340392 -
340393 -
340394 -
340395 -
340396 -
340397 -
340398 -
340399 -