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S U M M A R Y


DIARY: May 20, 2002 03:43 PM Monday; Rod Welch

Tom Jones called about Com Metrics suport for KM.

1...Summary/Objective
..........Communication is the biggest risk in enterprise


..............
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CONTACTS 

SUBJECTS
MBA Graduate in Canada Inquires about Com Metrics and Knowledge Manag
Jones, Tom MBA Graduate Inquires About Com Metrics and Knowledge Mana

0604 -
0604 -    ..
0605 - Summary/Objective
0606 -
060601 - Follow up ref SDS 12 0000, ref SDS 10 0000.
060602 -
060603 - On 020513 received a call from Thomas (Tom) Jones in Victoria
060604 - Canada...
060610 -  ..
060611 - Tom called back today.
060613 -  ..
060614 - Sounds like he has a school or other educational institution for
060615 - Knowledge Management (KM)  He describes sponsoring seminars and doing
060616 - research work in government and industry on the role of KM.  Tom also
060617 - lectures at a local university.  He has a lot of insight about tacit
060618 - knowledge that cannot entirely be captured nor explained through
060619 - conventional literacy, emobodied in some respects by the notion of
060620 - "craftsmanship."
060622 -  ..
060623 - Tom's background has been in computers working with data base suport.
060624 - He developed a tool to "score" risks, strategies, and opportunities
060625 - for organizations to build action plans that strengthen knowledge
060626 - management.  This capability has been well received by customers.
060628 -       ..
060629 -      Might be similar to VDT developed at Stanford and explained to
060630 -      PMI on 960911. ref SDS 4 1600
060632 -  ..
060633 - Tom indicated KM is a risk management strategy.  He feels identifying
060634 - value at risk (VAR) helps business and government recognize the value
060635 - proposition of knowledge management.
060637 -  ..
060638 - We discussed Com Metrics theory that....
060639 -
060640 -
060641 -          Communication is the biggest risk in enterprise
060642 -
060643 -
060644 - ...because people create secretes from themselves in constant
060645 - meetings, calls and email, explained in POIMS. ref OF 1 V8P1  Tom
060646 - mentioned work by Peter Drucker in the 1960s on the critical role for
060647 - knowledge work.  We did not discuss Drucker's view about distinctions
060648 - between information and communication, reviewed on 931130 that gives
060649 - rise to the concept of Communication Metrics as a proactive risk
060650 - management process. ref SDS 3 6150
060652 -  ..
060653 - Risk management seeks to guide conduct in the present in order to
060654 - avoid future harm.   Jeremy Campbell's work points out that people
060655 - "pay a price" for acting on incomplete and erroneous understanding as
060656 - a result of relying on "common sense," as shown on 900303. ref SDS 1
060657 - 4456  Calculating the "price people pay" for failing to work
060658 - intelligently (see POIMS, ref OF 1 1X6G) is the key to advancing KM.
060660 -  ..
060661 - More recently on 020415 calculation of value at risk shows potential
060662 - for ROI of 40:1 using SDS for Com Metrics. ref SDS 11 EY3L
060664 -  ..
060665 - Tom had not seen publications on the Welch web site, so while we
060666 - talked explained how to get there....
060667 -
060668 -                http://www.welchco.com/
060670 -  ..
060671 - Tom found the section on publications...
060672 -
060673 -
060674 -            http://www.welchco.com/00601.HTM
060675 -
060677 -  ..
060678 - Suggested that Tom review the report by USACE on cost savings using
060679 - SDS for Com Metrics that explains how to calculate ROI for improving
060680 - management. ref DRP 2 0001
060682 -  ..
060683 - A broader calculation of ROI for Communication Metrics is in NWO.
060684 - ref OF 2 0110
060686 -  ..
060687 - On 020415 Jerry Nord submitted a calculation showing ROI for using SDS
060688 - to support Com Metrics that saves time and money based on the price
060689 - people pay for bad management that increases value at risk (VAR).
060690 - ref SDS 11 Q75M
060692 -  ..
060693 - Tom made an important point about the "brain drain" that will
060694 - accelerate as "baby boomers" hit retirement over the next 20 years.
060696 -  ..
060697 - We reviewed briefly the opportunity for SDS to capture organizational
060698 - memory that reduces "brain drain," discussed with Cliff Joslyn on
060699 - 000723 concerning this problem at LANL. ref SDS 6 7845
060701 -  ..
060702 - Tom has a good understanding that knowledge is an element of the
060703 - organic structure of human cognition, as shown in NWO. ref OF 2 XF6F
060704 - He is another bright star for transitioning from information to a
060705 - culture of knowledge that hopefully can be focused along with others
060706 - who share Tom's interest, as discussed with Jeff Conklin on 010420.
060707 - ref SDS 8 YY5J
060708 -
060710 -  ..
0608 -
0609 -
0610 - 1752
0611 -
061101 - Received note from Tom expressing thanks for this discussion.
061102 -
061103 - Sent  reply linked to this record for feedback, and asked Tom to keep
061104 - in touch.
061105 -
061106 -
061107 -
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061109 -
061110 -
061111 -
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061115 -
0612 -