THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: March 7, 1996 10:00 AM Thursday; Rod Welch

Visited with Bill DeHart re Asilomar planning.

1...Summary/Objective
2...Theme, Thesis
3...Sherrill's Agenda Correlates with NWO Paper
...PMI Asilomar Team Has Not Seen NWO Paper
...Speaker Assignments Support Sherrill's Agenda
.......Difficulty ...with the proliferation of technology.
...Objectives for Asilomar: PMBOK, Construction, Risk Management
.......PMBOK & ISO 10006
.......Solving Information Control through Risk Management
.Reengineering Dilemma: Hope for Early Retirees
.......Communication Metrics
...Friday Evening
...Saturday
.Project Management & Communications
.......Process Analyst Performs Communication Metrics
.......Survey, Facilitator
.......Planning Theater
.......Audience Participation
4...Planning Status
5...Event Format - Panels?
6...Release PMI Communications to Write Article
7...Need work to commence on telemarketing.
8...Lois Zell Replace Walsh
9...Notice to Walsh
10...Attendance Inducements
11...Financial Analysis
12...Sponsorship Goals


..............
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CONTACTS 
0202 - Chips & Tech.                      408 434 0600                                                                                                                O-00000039 0101

SUBJECTS
PMI Event Program, Proposal
Contract/Charter, Buy In, Shared Vision
Theme, Agenda, Schedule, Speakers
Facilitator, Planning Theater, Audience Participation

1106 -    ..
1107 - Summary/Objective
1108 -
110801 - Followed up work at ref SDS 25 line 53 re Bill's report on PMI Event
110802 - Team progress.
110803 -
110804 - Need to:
110805 -
110806 -         •  Finalize thesis
110807 -
110808 -         •  Consider financial sponsorship for Walsh and Landauer,
110809 -            Brusman.
110810 -
110811 -         •  Get advertising and telemarketing efforts going.
110812 -
110813 -         •  Speakers, message, order, format (panels)?
110814 -
110815 -
1109 -
1110 -
1111 - Discussion
1112 -
111201 -  ..
111202 - Theme, Thesis
111203 -
111204 - Reviewed progress on theme and thesis from Sherrill's work, per ref
111205 - SDS 25 line 71, and ref SDS 25 line 98.  Bill submitted ref DRT 1 line
111206 - 30 which seems to reflect input from Lois Zells.  It is a memo from
111207 - Sherrill to Ahmet with the subject:  Asilomar program.
111208 -
111209 - Bill expressed concern about reaching "buy-in" on common language to
111210 - describe the Asilomar agenda, since Sherrill's description is
111211 - different from work we have done previously.  This buy-in on a thesis
111212 - is a predicate to advertising and speaker assignments.
111213 -
111214 -
111215 - Sherrill's Agenda Correlates with NWO Paper
111216 -
111217 - Analysis seems to show Sherrill's memo ref DRT 1 line 20, has strong
111218 - correlation to NWO paper and the agenda developed previously, ref OF 2
111219 - line 17, per ref SDS 25 line 94, and ref SDS 25 line 111.  Since
111220 - Sherrill has not seen the NWO paper, the correlation shows growing
111221 - recognition of the issues it raises.  The thesis and speaker
111222 - descriptions Bill and I have developed previously seem to supplement
111223 - Sherrill's ideas by providing narrative for advertising the event.
111224 - Bill will review this point with Sherrill in a meeting tomorrow.
111225 -
111226 -
111227 -   PMI Asilomar Team Has Not Seen NWO Paper
111228 -
111229 -   Bill corrected my erroneous understanding from our discussion on
111230 -   Monday that the PMI Asilomar Event Planning Team has accepted that
111231 -   the event will present the NWO ideas, ref SDS 25 line 111.  He said
111232 -   the paper has not been submitted to any of the members, nor
111233 -   discussed at meetings as a guideline.  He said Sherrill has not seen
111234 -   the NWO paper.  Despite this misunderstanding, Sherrill's proposed
111235 -   agenda contains key NWO ideas.  We are not far apart.
111236 -
111237 -
111238 -   Speaker Assignments Support Sherrill's Agenda
111239 -
111240 -   New World Order concept that the increase in the flow of information
111241 -   impairs leadership is reflected in Sherrill's memo ref DRT 1 line
111242 -   20, ideas at:
111243 -
111244 -       Difficulty ...with the proliferation of technology.
111245 -       Information pouring in to all segments of the project
111246 -       How to empower team members without losing control
111247 -       Everyone is stretched/stressed
111248 -       Communications up and down the project ladder
111249 -       Getting everyone to "buy in"
111250 -
111251 -   These leadership issues are the focus of the New World Order paper
111252 -   which PMI will publish in May, and are reflected in earlier agendas
111253 -   used to attract prospective speakers.  For example, Tom Landauer has
111254 -   written a book and headed a team at AT&T on effective technology for
111255 -   leaders.  He offers proof, which Sherrill recommends on page 2 of
111256 -   his memo, that technology has not improved productivity, and offers
111257 -   ideas on how to make technology support better leadership.  As a
111258 -   cognitive scientist, Dr. Landauer explains why "buy-in" is difficult
111259 -   to obtain when "information is pouring in from all directions, cited
111260 -   by Sherrill.  Dave Bounchristiani offers proof from years of trying
111261 -   major construction cases for Bechtel and others, that information
111262 -   causes harm when it is pouring in too fast to connect up.  Dr.
111263 -   Brusman explains why project managers, staff, executives, everybody
111264 -   is stretched/stressed out by the impact of modern technology that
111265 -   forces people to think faster than the mind can handle.  Little
111266 -   mistakes are overlooked, take root and grow into losses, failures,
111267 -   recessions, and downsizing because people cannot maintain shared
111268 -   meaning due to constant bombardment of new information.  Morris
111269 -   Jones explains underlying strategic changes occurring in industry
111270 -   and government that impair communications up and down the project
111271 -   ladder, and the challenges this implies for empowering team members
111272 -   while maintaining control, which Sherrill feels should be addressed.
111273 -   Asilomar can offer a vision of a new role and skills to support
111274 -   leadership.  Intel will tell us how technology will evolve and what
111275 -   impact it can have on the challenge of leadership in a faster paced
111276 -   world of the future.  General Hatch defines a path for PMI beginning
111277 -   with attendees at the conference to become Ambassadors of Change.
111278 -
111279 -
111280 -   Objectives for Asilomar:  PMBOK, Construction, Risk Management
111281 -
111282 -   Asilomar can show how the PMBOK supports the leadership/technology
111283 -   equation to empower managers to align communications, and thereby
111284 -   provide a new role for competent managers being early retired.
111285 -
111286 -   Asilomar can show how cultural moorings of the construction industry
111287 -   offer a risk management model for technology to make leadership more
111288 -   effective, per meeting with Turner, ref SDS 13 line 101.
111289 -
111290 -
111291 -       PMBOK & ISO 10006
111292 -       Solving Information Control through Risk Management
111293 -
111294 -       Asilomar speakers can offer a vision for effective leadership by
111295 -       applying technology to implement ISO 10006 requirements for
111296 -       traceability and continual learning, so leadership is connected
111297 -       to actual performance.  PMBOK concepts of "control" for schedule
111298 -       and cost, can leverage communications as a new risk management
111299 -       methodology.
111300 -
111301 -
111302 -       Skills Deficit, an Immediate Solution
111303 -       Solving Reengineering Dilemma:  Hope for Early Retirees
111304 -
111305 -       Asilomar can offer leadership with a broader vision by defining
111306 -       a new role to meet changing strategic realities of the 90's
111307 -       brought on by technology and global competition.  The new role
111308 -       of communication manager makes the project team productive and
111309 -       leadership effective.  It gives hope to millions of experienced
111310 -       managers who otherwise face early retirement, by defining a role
111311 -       that requires their experience and savvy.  It provides a new
111312 -       resource to apply automated tools that are being used to 80% of
111313 -       their capacity because people don't have time to figure out to
111314 -       use the full capacity, ref SDS 7 line 610.
111315 -
111316 -
111317 -       Communication Metrics
111318 -
111319 -       Solving the problems Sherrill cites in his proposed agenda, and
111320 -       setting out other Asilomar objectives, results in defining a new
111321 -       management science, consistent with PMI's role of implementing
111322 -       change.
111323 -
111324 -
111325 -
111326 -   Friday Evening
111327 -
111328 -   Sherrill's idea for Friday evening to set the stage is excellent in
111329 -   offering the issues to be presented at the conference.  The tone
111330 -   from the memo is that Friday evening is informational.
111331 -
111332 -   Another approach is to use Bill Walsh, or another speaker, to make
111333 -   the Friday evening kickoff event inspirational and entertaining by
111334 -   presenting a vision of innovation in the leadership arena, as Walsh
111335 -   himself did with the 49er's.  This would give life to the challenge
111336 -   of overcoming resistance to change and the benefits of striking out
111337 -   on a new course embodied in the PMI credo of that "project
111338 -   management" is about change.
111339 -
111340 -   Walsh will be an attendance draw, and will encourage attendance
111341 -   Friday evening.  Typical PMI business, introductions and comments by
111342 -   the National Board, can then be topped off by an uplifting
111343 -   presentation of the keynote speaker.  It would solve the problem at
111344 -   the Project World event, where PMI business was then followed by
111345 -   mundane, informational speaker agenda.
111346 -
111347 -
111348 -   Saturday
111349 -
111350 -   We reviewed Sherrill's agenda ref DRT 1 line 44, and ideas for
111351 -   scheduling a series of short presentations followed by analysis
111352 -   panels, developed from the meeting with Morris at ref SDS 22 line
111353 -   442 to implement prior agenda at ref OF 2 line 40.
111354 -
111355 -   Sherrill's listing for Saturday is not associated with any speakers,
111356 -   and it is not clear how ideas presented on Friday are implemented by
111357 -   the Saturday agenda, contrary to the stated aim for Friday to "set
111358 -   the stage for what's to come," ref DRT 1 line 17.  Perhaps Sherrill
111359 -   can write a thesis that ties his proposed agenda into the theme.
111360 -
111361 -
111362 -       Meeting with Morris, Sherrill, Bill
111363 -       Reengineering Project Management & Communications
111364 -
111365 -       Bill feels it would be helpful for Sherrill to meet with Morris
111366 -       and hear first hand ideas on reengineering which came into the
111367 -       record on Dec 28, ref SDS 7 line 322, and again on Jan 3.
111368 -
111369 -       He recalled Morris offered a compelling explanation of strategic
111370 -       changes in organizational management that would help Sherrill
111371 -       and, through him, the PMI committee, reach a shared and broader
111372 -       vision to carry forward on Saturday Sherrill's Friday evening
111373 -       agenda.  Bill feels Morris brings a perspective about internal
111374 -       project management (see discussion last July, ref SDS 4 line
111375 -       227) which is held by much of the PMI membership outside the
111376 -       construction industry, and so may help broaden understanding on
111377 -       the committee in shaping the Asilomar agenda beyond construction
111378 -       practices. Bill expects such a meeting could bring closure with
111379 -       Sherrill, whose background is construction, on the ideas and
111380 -       explanation of the agenda Bill has presented to the committee,
111381 -       ref OF 2 line 17, and was discussed with Morris at ref SDS 22
111382 -       line 234 as the basis of his participation.
111383 -
111384 -       We called Morris and he agreed to meet 960315 1000 to support
111385 -       Bill's efforts to build a shared vision for Asilomar.
111386 -
111387 -
111388 -       Process Analyst Performs Communication Metrics
111389 -
111390 -       I called Morris later in the evening and he proposed calling the
111391 -       person who performs Communication Metrics a "Process Analyst,"
111392 -       following up our discussion last week at ref SDS 22 line 872,
111393 -       and with Bill on Jan 3, ref SDS 8 line 123.
111394 -
111395 -            [See follow up call to Bill at ref SDS 29 line 116.]
111396 -
111397 -       I mentioned his idea to use "para manager" in our discussion Mar
111398 -       1, 1989, ref SDS 1 line 29.  The important thing is not so much
111399 -       what we call the person, as conveying why this new role is
111400 -       needed per discussion with IBM, ref SDS 3 line 193, with Morris
111401 -       at ref SDS 5 line 136, what new tasks need to be performed, ref
111402 -       SDS 2 line 145, and what skills and tools are needed to perform
111403 -       them, ref SDS 22 line 892, and discussion with Dave
111404 -       Buoncristiani today, ref SDS 28 line 223.
111405 -
111406 -       Survey, Facilitator
111407 -
111408 -       Maybe Morris could do a survey during his presentation of the
111409 -       audience to get their list of support they feel could improve
111410 -       their productivity in the age of the information highway, and
111411 -       what name to call the person who performs that work.  He feels
111412 -       this would make his presentation a "facilitator" function, and
111413 -       that a group of 100 - 200 people is not conducive for that
111414 -       approach.  I explained the objective to engage the audience in
111415 -       verbalizing ideas, using the vocabulary of Communication
111416 -       Metrics, so they can gain facility on Monday when someone asks
111417 -       what they learned.
111418 -
111419 -           [See follow up at ref SDS 32 line 466.]
111420 -
111421 -       Planning Theater
111422 -       Audience Participation
111423 -
111424 -       This would in part demonstrate the "group think" communication
111425 -       methods of facilitator and planning theater.  The entire event
111426 -       is a "planning theater" albeit a blunt instrument, like a
111427 -       lawsuit is a "metric."
111428 -
111429 -
111430 -           [See follow up at ref SDS 30 line 334.]
111431 -
111432 -
1115 -

SUBJECTS
Schedule, CPM

1204 -
120401 - Planning Status
120402 -
120403 - Follow up work at ref SDS 14 line 54.  Review current schedule and
120404 - impact on meeting target dates.
120405 -
120406 - We did not discuss directly that the schedule needs to updated,
120407 - reviewed by Event team?  We did consider that we need to settle on a
120408 - theme and agenda so work on telemarketing and advertising can
120409 - commence.  Newly proposed speakers need to be interviewed and a
120410 - determination made of how they can contribute.
120411 -
120412 -
120413 -
120414 -
120415 -
1205 -

SUBJECTS
PMI Event Program, July, Structure

1304 -
130401 - Event Format - Panels?
130402 -
130403 - Follow up work at ref SDS 24 line 149, review Morris' ideas at ref SDS
130404 - 22 line 344.  Bill began reading notes of meeting with Morris on this
130405 - point which we discussed the other day about using shorter speaker
130406 - presentations and having a series of panels to permit cross-speaker
130407 - dialog and wider audience participation, as discussed with David
130408 - Bounchristiani in the meeting at TMJ&B, per ref SDS 28 line 90.
130409 -
130410 - Did not work on titles of speaker presentations per ref SDS 20 line 69
130411 - needed to develop advertising, but we need to gain buy-in from
130412 - committee or whoever is in charge of this, so advertising can be
130413 - released.
130414 -
130415 -
130416 -
130417 -
130418 -
130419 -
1305 -
1306 -

SUBJECTS
Advertising

1404 -
140401 - Followed up work at ref SDS 24 line 176, ref SDS 13 line 161.
140402 -
140403 -
140404 - Release PMI Communications to Write Article
140405 -
140406 - We considered today the need to call Jim Pennypacker per my discussion
140407 - with Jim last January, ref SDS 11 line 112.
140408 -
140409 -     •  Release Jim to write the article announcing Asilomar and tie to
140410 -        Project World event, PMBOK, ISO, NWO paper in May, risk
140411 -        management.
140412 -
140413 -        PMI leading the way to "reengineer" the practice of management,
140414 -        business communications, solution to skills deficit and
140415 -        knowledge deficit, and hope for early retirees.
140416 -
140417 -     •  Submit preliminary agenda showing Asilomar will create
140418 -        Ambassadors of Change, ref OF 2 line 59, and speaker scope ref
140419 -        SDS 20 line 69.
140420 -
140421 -     •  PMI NCC will submit formal advertising in a few weeks, suggest
140422 -        survey of membership on agenda for marketing?
140423 -
140424 - Bill wants to check with Ahmet, and if Ahmet has not taken action
140425 - then, then Bill feels we can proceed.
140426 -
140427 -
140428 - Need work to commence on telemarketing.
140429 -
140430 -     We did not discuss this today.  It appears decisions that would be
140431 -     driven by telemarketing are being made on the basis of personal
140432 -     judgements.  The Asilomar team may wish to initiate telemarkeing
140433 -     efforts to evaluate financial viability of speaker slate.
140434 -
140435 - Need work on initial brochure.  I gave Bill a copy of a recent
140436 - brochure for PMA event in Boston.  He will use it as a guide of the
140437 - kind of material we can produce for Asilomar.
140438 -
140439 -
140440 -
140441 -
140442 -
1405 -
1406 -

SUBJECTS
Walsh, Bill -- 49ers,
Attendance Inducements
Zell, Lois (may replace Walsh)

1706 -
170601 - Lois Zell Replace Walsh
170602 -
170603 - Followed up discussions at ref SDS 24 line 204.
170604 -
170605 -    The Asilomar needs to interview Lois Zell to see what she has
170606 -    written and what she can say about the agenda, and how it will fit.
170607 -
170608 -    Lois has political appeal because of gender, apart from the value
170609 -    of her message, and whether she can accomplish the objective of the
170610 -    Walsh presentation to set up the NWO concepts.
170611 -
170612 -    To what extent will she draw attendance, as Walsh will do?
170613 -
170614 -        [See follow up at ref SDS 30 line 280.]
170615 -
170616 - Notice to Walsh
170617 -
170618 - Per understandings with Walsh's office, ref SDS 10 line 68, we need to
170619 - submit notice that we intend to hire him for one hour for $15K.
170620 - Payment of half the speaking fee in the amount of $7,500 is needed
170621 - prior to the event, so this may be within a month, i.e., oa 960615.
170622 -
170623 - We need to clarify this with his office.  He may have booked this time
170624 - elsewhere.  The 49ers will be in training oa 960712.  Since he now has
170625 - an official position with them, this may present conflicts, or it may
170626 - offer opportunities.
170627 -
170628 -
170629 - Attendance Inducements
170630 -
170631 - Apart from Walsh/Bell matter, what other considerations have been
170632 - given to drawing attendance, per analysis at ref SDS 6 line 625.
170633 -
170634 -
170635 -
170636 -
1707 -
1708 -

SUBJECTS
Financial Support from Sponsors
Budget/Revenues, Attendance Goal

2205 -
220501 - Financial Analysis
220502 -
220503 - Followed up work at ref SDS 24 line 227, ref SDS 19 line 96 and Sponsorship Goals
220512 -
220513 - Do we need $5K, $10K, $20K, what?
220514 -
220515 -       Today we seem to have gotten indication from David that TMJ&B
220516 -       may be able to come up with $2K or so, ref SDS 28 line 234. Bill
220517 -       indicated today, that Ahmet has indicated the chapter is well
220518 -       funded, and wants to put on a quality event, since the PMI
220519 -       national board is attending, and there will be interest in the
220520 -       chapter's performance relative to the national conference being
220521 -       held in our region in 2000.
220522 -
220523 -
220524 - How soon do we need commitments and or payment of such funds?
220525 -
220526 -       We need to make payment to Walsh of $7,500 prior to the event,
220527 -       but should indicate within a few weeks if we can proceed, per
220528 -       understandings with his office at ref SDS 10 line 68.
220529 -
220530 - See work with Chips at ref SDS 22 line 226, with Turner at ref SDS 25
220531 - line 94.
220532 -
220533 -       We decided to wait until 960312, to get an idea of whether
220534 -       Turner can help us?
220535 -
220536 -
220537 -
2206 -
2207 -

SUBJECTS
PMI Event Program, Planning
General Hatch, Fluor/Corps of Engineers

2305 -
230501 - Followed up work at ref SDS 24 line 270, ref SDS 9 line 77.
230502 -
230503 - What contact has been made?  I was intending to submit status report
230504 - on planning to Hank, including agenda ref OF 2 line 19, and meeting
230505 - with Turner that sets out the cultural moorings from construction for
230506 - Communication Metrics, ref SDS 12 line 238.
230507 -
230508 - Bill is unsure what Sherrill has done on this.  He will inquire
230509 - tomorrow when he meets with Sherrill prior to the Event planning team
230510 - meeting.
230511 -
230512 -    [See follow up at ref SDS 31 line 68.]
230513 -
230514 -
2306 -
2307 -

SUBJECTS
PMI Event Program, Planning
Turner, Alan Wetzel, Steve Rule

2405 -
240501 - Followed up work at ref SDS 24 line 289, ref SDS 18 line 64.
240502 -
240503 - We discussed scheduling a meeting with Turner for on or after 960312,
240504 - per ref SDS 25 line 128.  Bill will discuss this with Sherrill
240505 - tomorrow.  Sherrill needs to get the background on what has already
240506 - been discussed with Turner on developing presentation scope relative
240507 - to NWO paper and meeting on 960125, per ref SDS 12 line 84.
240508 -
240509 -
240510 -
240511 -
240512 -
2406 -
2407 -

SUBJECTS
PMI Event Program, Planning
Landauer, Tom -- Author
Bell, Lois (may replace Walsh)

2606 -
260601 - Followed up work at ref SDS 24 line 354, ref SDS 21 line 140.
260602 -
260603 - Bill will review Tom's outline and how it fits NWO and event theme.
260604 - Who can replace this person?"  See considerations for Morris to do it,
260605 - per ref SDS 22 line 312.
260606 -
260607 -
260608 -
2607 -

SUBJECTS
PMI Event Program, Planning
Bounchristiani, Dave, TMJB

2705 -
270501 - Bill indicated that based on the meeting today with Dave, that he can
270502 - be an effective speaker on solving the problem Sherrill cites about
270503 - the problem of too much information and maintaining control, also
270504 - discussed with Morris at ref SDS 22 line 442.
270505 -
270506 -
270507 -
270508 -
2706 -

SUBJECTS
Configure for Bill's home
Opening Documents on Other Drives
Config File to set data drive

3006 - Discussion
3007 -
300701 - Followed up work at ref SDS 23 line 72.
300702 -
300703 - Bill said we cannot do this today after all.  I zipped my SDS records
300704 - so he could take them home.  I will try to visit Bill in Antiock over
300705 - the weekend to see why his computer is having difficulty opening
300706 - referenced documents.
300707 -
300708 -
300709 -
300710 -
3008 -