THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: March 1, 89 08:48 PM .......; Rod Welch

Called Morris re WMA marketing ideas.

1...Summary/Objective


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CONTACTS 

SUBJECTS
WMA marketing options
Para Manager
Marketing Strategy for Selling SDS
Selling SDS Strategy for Marketing
Specialist to Deploy SDS Like Airplane Needs Pilot, Para Manager

1407 -    ..
1408 - Summary/Objective
1409 -
140901 - This is the discussion we have been trying to have for several months.
140902 - Morris just came off vacation, and seems to be strong and refreshed.
140903 - He was ready to explore ideas.
140904 -
140905 - This afternoon Morris promulgated "para manager" concept to explain
140906 - the person who uses SDS in an organization.
140907 -
140908 -        [On 941027 developed marketing strategy. ref SDS 2 0001
140909 - ..
140910 - We considered following steps to market SDS....
140911 -
140912 -      Use Seminar circuit to create "need" perception.
140913 -      Formulate management "tasks" and "theory" under SDS framework.
140914 -      Write a book as part of management definition.
140915 -      Manual might serve as the book.
140916 -      SDS is tool to apply theory of POIMS Management Cycle
140917 -      SDS is not conducive to off-the-shelf sales.
140918 -      SDS requires individual sales and demonstration.
140919 -      Use Regional sales managers.
140920 -      Develop definition of secretarial use of SDS
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