CONTACTS 

SUBJECTS
Marketing plan, Strategies
Ambassadors for Change
Franchising/licensing
Para Manager
Find people
Add Value to Existing Staff
Reengineering to Change in Right Direction,

2309 -    ..
2310 - Summary/Objective
2311 -
231101 - Follow up PMI event at ref SDS 22 line 58.
231102 -
231103 - Entered the record and posted mailings.  Developed ideas on Ambassador
231104 - of Change marketing concept, as part of my effort to find people to
231105 - train others in using SDS.
231106 -
231107 - Submitted notes to Chris, ref DIT 2 line 30, with cc to Bill, on the
231108 - meeting last night.  Bill's copy includes this record.
231109 -
231110 -
231111 -
231112 -  ..
231113 - New Skills for Early Retirees
231114 - Ambassadors of Change & Para-Manager
231115 -
231116 - Since SDS entails a new way of working by using good management
231117 - consistently, a strategy for marketing can use "Ambassadors of Change"
231118 - recruited from the legions of re-engineered executives looking for
231119 - something to do after early retirement.  This was considered
231120 - previously in discussions with IBM on 940714, ref SDS 12 KX6I,
231121 - discussing the idea of a "para manager."
231122 -
231123 - It seems to fit with Milan's message of the need for change,
231124 - ref SDS 22 line 130.
231125 -
231126 - POIMS technology provides a set of new skills to meet this challenge.
231127 - In the same way people of an earlier era learned to read and write,
231128 - now we have to learn to use the "Information High- way," i.e., take
231129 - knowledge work to a new level.  We can give retirees new skills to do
231130 - this so they can go back into industry to train active managers.  The
231131 - cost of training is reduced because many retirees have steady incomes.
231132 - We offer a new career to empower active but inexperienced managers
231133 - with a way to implement the good ideas it takes a lifetime of service
231134 - to learn, ref SDS 12 line 159, and at ref SDS 12 line 179.
231135 -
231136 -
231137 -  ..
231138 - Para Managers
231139 -
231140 - Another concept to implement change is to lift the skills and con-
231141 - tribution of administrative assistants, secretaries and "analysts" to
231142 - become "Para Managers" per discussion at ref SDS 13 line 126, with
231143 - Chris Snyder at ref SDS 19 line 93, and IBM ref SDS 11 line 191.
231144 -
231145 -     This is similar to para-legals who provide research, legal
231146 -     briefing and preparation of case record, suggested by Morris at
231147 -     ref SDS 1 line 27.  Giving low skilled people new skills increases
231148 -     their earning capacity as well as adding value to the managers
231149 -     they support.
231150 -
231151 -
231152 -
231153 -  ..
231154 - Marketing Concept
231155 -
231156 - "Ambassadors of Change" would have a solid list of industry prospects
231157 - from their prior relationships, ref SDS 20 line 86.  They have stor-
231158 - ies to tell on why new skills are needed.  They have the talent in
231159 - many cases to market themselves to train and perform management
231160 - support, while increasing the value and earning capacity of active
231161 - managers and administrative assistants.
231162 -
231163 - Milan's presentation would be a good recruiting medium, and marketing
231164 - method (see comments of attendees on Milan's presentation at ref SDS
231165 - 22 line 189; and also ideas submitted to IBM at ref SDS 12 line 149).
231166 - Milan can develop a need for change, SDS provides the solution and
231167 - "Ambassadors for Change" are the medium.
231168 -
231169 -
231170 -
231171 -
231172 -
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231177 -