THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
S U M M A R Y
DIARY: December 12, 2000 04:46 PM Tuesday;
Jim Burkinshaw called about using SDS, and ideas for marketing SDS.
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Web SDS Records Generate Inquiries
Customer Requests for Information
Aviation Application of SDS for Traceability to Original Sources
Sel -evident Benefits
Usefulness Com Metrics DKR Illustrated by SDS on the Web, 000716
Burkinshaw, Jim Wants SDS for IPO Business Start up Support
Context Structure Assemble Reports Based on Subject
Start up Management Support, Jim Burkinshaw
VC Support SDS, Jim Burkinshaw
1111 - ..
1112 - Summary/Objective
111301 - Follow up ref SDS 91 0000, ref SDS 89 0000.
111303 - Jim has done further analysis of SDS, since our telecon on 000925.
111304 - ref SDS 91 B9E2 He met recently with his partners, and they indicated
111305 - interest in pursuing SDS.
111307 - Jim is assembling a summary explanation of SDS based on his review of
111308 - records on the web. He feels that opening links in SDS records on the
111309 - web makes it easier to understand Communication Metrics. This aligns
111310 - with recent assessments on 001116 by the team at SRI, saying SDS is
111311 - "amazing," and "inspirational." ref SDS 94 0001
111312 - ..
111313 - Jim suggested that marketing SDS for new business startups,
111314 - possibly as a condition to obtain funding, may be a good strategy,
111315 - since it meets the demand of investors to ensure good management and
111316 - accountability; and, also, this avoids the problem of having to change
111317 - an existing culture that resists new methods in established companies.
111318 - New startups that succeed would ensure an expanding market for SDS.
111319 - Jim noted that, as new people are hired, they would simply find that
111320 - using SDS is the way things are done.
111322 - [On 010119 example of start-up recognizing need for good
111323 - management, but difficulty recognizing advantage of SDS.
111324 - ref SDS 96 Y66N
111326 - I will send Jim the preliminary business plan on SDS, begun on 000802,
111327 - ref SDS 87 0001, that may have explanations to support the summary Jim
111328 - is preparing for his partners.
111330 - Jim wants to use the SDS program for better control accessing the
111331 - record based on subjects. He feels SDS can improve daily management
111332 - of his firm that helps entrepreneurs assemble the capital and team
111333 - needed to start up a new business. This aligns with the telecon on
111334 - 000925 when Jim cited three (3) ideas for using and marketing SDS.
111335 - ref SDS 91 OS6K
111337 - I explained that the price of SDS per se is not a big issue. We can
111338 - work out a price of $500 or some other nominal amount. On 001121 a
111339 - letter to SRI explains that SDS is a unique application, which other
111340 - people are trying to create under the general name of "Knowledge
111341 - Management" (KM) (see also analysis on 001102. ref SDS 93 XT5H) The
111342 - design of technology to accomplish KM is a secret of SDS. As a
111343 - result, getting SDS requires a contract that preserves Welch's rights
111344 - under a royalty arrangement, ref DIP 7 014P, in any product or revenue
111345 - that results from using SDS, or the design of SDS. ref SDS 95 XU8I
111347 - Suggested that Jim call Wayne Wetzel (406 444 6722), or send Wayne an
111348 - email at...
111350 - email@example.com
111352 - ...for an explanation about the level of support needed for Jim and
111353 - his team to acquire the skills to use SDS. On 911205 Wayne commented
111354 - on the role of a Communication Manager. ref SDS 2 8402 That record
111355 - also discusses the advantage of onsite support while learning SDS.
111356 - ref SDS 2 S9WL
111358 - Jim feels there is an emerging need for the capability he sees from
111359 - reviewing SDS records. He noted that experts, like Peter Drucker,
111360 - call out for doing a lot of tasks that improve management, but do not
111361 - offer ideas on how to accomplish those tasks. He feels this presents
111362 - an opportunity for SDS to enable people to meet the demand for ways
111363 - and means to perform sound management.
111365 - Similarly, on 921205 Covey calls for seeking first to understand, then
111366 - prescribe, and recommends keeping a diary to sharpen mental acuity;
111367 - but Covey offers not ideas on how to accomplish these good management
111368 - practices. ref SDS 3 2231
111370 - This aligns with Dave Vannier's anlaysis at Intel on 970603,
111371 - noting that SDS merely enables managers to accomplish what they
111372 - are already trying to do, but cannot do, because there is not
111373 - enough time under expanding conditions of information overload.
111374 - ref SDS 17 4528
111376 - SDS actually, however, extends the prescriptions for good
111377 - management proposed by Peter Drucker, for example on 931130
111378 - calling for "analysis." ref SDS 4 7911 SDS makes it possible to
111379 - add alignment and summary that has not previously been practical
111380 - for anyone to accomplish, but is supportive of innate intelligence
111381 - processes, explained in POIMS. ref OF 1 0561
111383 - Jim's view that SDS is positioned to meet the demand for tools
111384 - that help a managers convert information into knowledge, under the
111385 - heading of Knowledge Management, reflects a recent report on
111386 - 001025 that KM is an emerging market. ref SDS 92 02TX
111389 - Submitted ref DIT 1 0001 to Jim at....
111391 - firstname.lastname@example.org
111393 - ...linked to this record, and to the business plan prepared on 000802.
111394 - ref OF 4 0111