THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
S U M M A R Y
DIARY: September 25, 2000 08:18 AM Monday;
Inquiry on SDS from the Internet for aviation management.
2...He spent 12 hours studying Communication Metrics in...
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1...People who spend 12 hours looking at Com Metrics might make the
2...get buy-in for pilot testing SDS, then write me a letter and let me
Web SDS Records Generate Inquiries
Demo SDS via Web Site
Customer Requests for Information
Aviation Application of SDS for Traceability to Original Sources
Intellectual Capital Organizational Memory Knowledge Repository Captu
Knowledge Repository Organizational Memory History Experience Diary C
Internet SDS Content Creates Customers for KM by Demonstrating Value
Aviation Project, Jim Burkinshaw
1510 - ..
1511 - Summary/Objective
151201 - Follow up ref SDS 87 0000, ref SDS 86 0000.
151203 - Call about purchasing SDS and incorporating it into system for the
151204 - aviation industry, using it for managing the business and tracking
151205 - software engineering.
151207 - [On 001212 Jim called to follow up. ref SDS 89 0001
151211 - ..
1515 - Progress
151601 - Jim Burkinshaw called about using Communication Metrics from finding a
151602 - record about Peter Drucker, similar to an inquiry a few weeks ago.
151603 - ref SDS 87 0001
151605 - Jim Burkinshaw
151606 - email@example.com
151607 - 403 252 8049
151610 - Jim is in Calgary located in Alberta, Canada, approximately 200 miles
151611 - north of Montana.
151613 - ..
151614 - He spent 12 hours studying Communication Metrics in...
151616 - POIMS
151617 - New World Order...
151619 - Jim found welchco.com by searching the web for ways to implement Peter
151620 - Drucker's ideas from his book...
151623 - Management, Tasks, Responsibilities, Practices
151626 - Jim found an SDS record on Drucker, and followed links of interest,
151627 - which led to the Welch home page, where he found a formal explanation
151628 - of Communication Metrics.
151630 - People who spend 12 hours looking at Com Metrics might make the
151631 - web site an effective advertising vehicle.
151633 - Who is selling to executives, engineers and startup entreprenurs?
151636 - Jim was complimentary about explanations of Drucker's work in the SDS
151637 - record, and noticed in moving through various records on the web that
151638 - SDS implements good management practice called out by Drucker.
151640 - While we talked this morning, I explained to Jim how to find detailed
151641 - analysis prepared on 931130 of Drucker's book. ref SDS 2 0001 Jim
151642 - found this under Publications listed on the Welch home page...
151645 - http://www.welchco.com/00501.HTM#4460
151648 - Jim feels Communication Metrics can support a project his company is
151649 - doing to create an integrated operating system for aviation
151650 - management.
151652 - The company seems to be a start up comprised of Jim and another
151653 - person, and two other people in another city north of Calgary. The
151654 - person working with Jim is a sort of management efficiency expert from
151655 - ranger training he received in the military. One of the other two
151656 - people is a computer programmer.
151658 - The product the company is developing, as near as I could understand
151659 - from talking to Jim, is a method of color coding parts that require
151660 - periodic maintenance. Jim said their program keeps an inventory of
151661 - parts that change color based on the urgency of providing preventive
151662 - maintenance, per manufacturer's recommendations. This makes it easier
151663 - to establish priority for scheduling service and leveling resources.
151664 - ..
151665 - Jim described three (3) applications of Com Metrics for his
151666 - company...
151668 - 1. SDS could be part of the company's maintenance management
151669 - product they sell to track work performed, problems and
151670 - pending issues. The SDS record makes maintenance history
151671 - readily available linked to the context of customer (pilot)
151672 - requests, manufacturer requirements, and government
151673 - regulations. It improves the quality of the work to reduce
151674 - mistakes and increase earnings. In the event of a failure,
151675 - the record shows good faith performance to mitigate damage
151676 - claims.
151678 - Example is the record on 990507. ref SDS 23 0000
151680 - 2. SDS supports management of the company. Jim said they want to
151681 - track understandings from meetings and other communication,
151682 - which now wander away from objectives and commitments. This
151683 - is a common problem cited at Intel on 970603. ref SDS 15 5803
151684 - This is done the same way as step 1.
151686 - There is a challenge that customers of SDS have to overcome
151687 - using SDS. Managers often don't want to use good practice
151688 - called out by Drucker; they want to tell people what to do or
151689 - send an email, and then go home. Drucker calls for analysis to
151690 - verify what is told or written is aligned with objectives and
151691 - requirements. SDS makes it fun, fast and easy to add this
151692 - "intelligence" to management that saves time and money by
151693 - reducing mistakes. Many managers prefer to avoid the cost of
151694 - intelligence and incur the cost of failure later.
151696 - Example of SDS support for meetings at SRI on 000518 at SRI.
151697 - ref SDS 56 0001
151699 - Example of meeting at Intel on 000517. ref SDS 55 0001
151701 - 3. SDS tracks software development showing correlation between
151702 - code created, history of prior work on save features, and
151703 - project objectives, customer requirements and commitments.
151704 - This is accomplished the same way as step 1 and 2.
151706 - Jim said the other partners have difficulty supporting the
151707 - programming partner in correlating software code to project
151708 - requirements. He feels SDS can help the programmer.
151710 - On 990524 this was proposed to improve productivity of IT
151711 - engineers, ref SDS 24 0876, but rejected because managers push
151712 - engineers to save time by avoiding good engineering practices.
151713 - ref SDS 24 6892 Report the next day that, like managers and
151714 - mechanics, engineers don't want to use good engineering
151715 - practices, because they want to just do "technology."
151716 - ref SDS 25 0966 On 000817 report that good practice saves
151717 - time, ref SDS 55 2064, but is rarely used because engineers
151718 - don't feel it saves time at the time.
151720 - Example of good engineering practice that saves time and money
151721 - is on 990530. ref SDS 27 6689
151723 - In this case, the firm is small so there is an opportunity to
151724 - develop save time and money by using good engineering
151725 - practice, and if the firm grows, there will be cultural
151726 - support for front-end investment of good management practice
151727 - for saving time and money.
151729 - Jim asked if SDS is for sale and how his company can get it?
151731 - I explained we are developing a business plan for marketing SDS and
151732 - have not yet settled on sales terms and conditions.
151734 - We reviewed past practice of providing service to enable companies to
151735 - learn how to use Communication Metrics.
151737 - This service could range from $5K to $50K for a three month pilot test
151738 - to evaluate the uses Jim proposes, per above. ref SDS 0 OS6K,
151740 - I suggested that Jim review his ideas with colleagues. See if he can
151741 - get buy-in for pilot testing SDS, then write me a letter and let me
151742 - know if the company wants to proceed.
151744 - Jim asked for my email address.
151746 - We went through the Welch web site to show Jim how to get click on
151747 - Rod Welch to get an email address.