THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700



October 12, 1999

03 00050 61 99101201




Mr. Morris E. Jones
Director of Architecture
morris.jones@intel.com
Intel Corporation
350 East Plumeria; Mail Stop CHP02-1
San Jose, CA 95124

Subject:   Risk Management
Communiation Biggest Cause of Mistakes

Dear Morris,

Thanks for your letter on October 10 responding to my request for review of the letter to Dave on October 7, and the earlier letter to you on September 30. Based on your concern the other day, I will put this letter in an email, and put the record on your letter for October 10, below this transmittal. Hopefully, this will support needed action that is opposed by strong cultural forces which you cited on May 27.

You have not addressed the problem that communication using conventional practice of conversation and email is the biggest risk in human endeavors, due to lack of alignment, which causes continual mistakes. Your suggestion that a "calculator" can solve the mistake that caused the crash on Mars reflects the weakness of human memory as the "calculator" most commonly used for aligning communication. It fails in medical practice, in school, at Intel, the CIA..., everywhere people work human memory is the fragile process most at risk. On July 21, you noted SDS technology helps people remember.

How can we find some early adopters to help Intel and others develop proactive Risk Management with Communication Metrics to reduce delays and extra cost, cited in your letter on September 8, 1998?

What about your new title and address?

What about that new math humor?

What about Gutenberg as the most important figure of the millennium?

Sincerely,

THE WELCH COMPANY



Rod Welch
rowelch@ibm.net