THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700



Date: Fri, 20 Sep 2002 01:59:12 -0700

03 00050 61 02092001




Mr. David J. Snowden
Director
snowded@uk.ibm.com
Cynefin Centre
IBM Global Services
Street address
City, St Zip
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Subject:   Bridge to a New Way of Working Begins with Study

Dear Dave,

Thanks for your letter today, and generous offer to comment further under favorable circumstances. I agree that using links with a dial-up line is a problem. In response, I will discuss the linking issue generally, and provide a number of links which merely support, and are not essential for understanding the narrative. If time and cost permit, follow the links, otherwise not to worry. The penultimate link, however, provides access to a story that aids understanding an important KM issue, so you might want to bite the bullet and take a look, if time permits.
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First, can you point to a record showing an example or two where a "KM" program is being used at IBM or anywhere? For example, a letter on July 8, 2002 (a copy was sent to you) lists SDS work product applied to a wide range of fields and tasks. Are there examples of other work product showing people save time and money using another KM program? Seeing what other people are doing is helpful, so your assistance is appreciated.
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The point I am reaching for can grasped by recognizing that everywhere SDS has been used, it has been abandoned. However, I use it 24 7, and am using it now. From what I have seen of other KM efforts, even the developers abandon them, as reported on April 20, 2000 in the case of CRIT.
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Another example is Traction, reviewed on November 2, 2001 where in my opinion the program has some elements that are needed for KM, but there is no evidence that even the developers use it.
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On the other hand, Jeff Conklin, who is recognized for expertise in KM, noticed on November 5, 2001 that SDS demonstrates ability to perform KM consistently that is missing in other efforts, as noted by Jack Park in a letter on November 30, 2000.
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So, if you know of anyone who has used something else for KM over a span of months and years, please let me know. (by copy I am asking Jeff to comment, as well, to help ensure a complete record)
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I agree that cost to income is a critical factor, as you point out. USACE reported on October 7, 1997 that SDS enables ROI of 10:1, reflecting the added value of converting information into knowledge that avoids mistakes, and so avoids the cost of rework.
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Most everybody asks why USACE abandoned SDS, if they determined it saved money at the rate of $10 for every $1 of expense? Tom Munnecke asked about this recently on September 11, echoing a question asked by Pat Lincoln at SRI on May 17, 2001
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Let's take a moment to consider complaints about links. Granting your concern about slow access, it is difficult to see how links can be anything but a net positive ingredient in the effort to advance from information to knowledge. I am trying to provide a basic explanation, and empower the reader to obtain support and context, if that is needed. Sometimes I fail in providing an adequate narrative, but this is not the fault of using technology. Linking aids the mind in making the right connections. Regardless of what is written, or how much, the mind will connect what it encounters with its own experience in order to construct meaning. Expanding span of attention by adding links to relevant history helps avoid making the wrong connections. It is not fool proof, but rather is an aid that helps reduce error. That is the best that can be done.
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Literacy makes people superhuman, by improving upon accuracy of orality, yet is not fool proof. People make a lot of mistakes using information technology, especially in email, but it is still a lot better than relying on verbal communication under the common rule: "talk is cheap." Similarly, knowledge management that integrates time with information strengthens the intelligence process that refines accuracy of understanding by linking related context into chronologies that establish reliable patterns of cause and effect, commonly called experience. Better command of relevant experience leads to better decisions and fewer mistakes.
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For a more complete explanation, see POIMS.
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You can print it, but POIMS is designed to be read online, so that people can experience the ideas. We cannot expect to introduce a new way of working without doing something differently, and using some new terms, and some familiar terms in new ways that bridge the past with the future.
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That is why your ideas on knowledge as "story" and as "process" reviewed on 020608 caught my attention. I would only add that there is a lot of work to do building a bridge between where we are today using IT, and what can be accomplished by transformation to a new world order of KM.
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I thought possibly you could help.
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The place where help is needed is evident from a discussion on January 23, 1995 that explains why PG&E dropped SDS, and is the same basic reason that led USACE to drop it, in a word, culture.
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An example of culture, is the record showing that it took two years to get an assignment with USACE, and it took another two years to get a report saying that with "certainty" SDS saved them an additional $200K that demonstrates the value of knowledge, shown in the record on October 27, 1998.
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The link for January 23, 1995 is the only one in this letter that really needs to be examined in order to understand the story of cultural inertia that resists improvement to save time and money. Would be fun to at least explore if there is common ground on tackling this issue.
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Thanks.

Sincerely,



Rod Welch
rodwelch@pacbell.net
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Post Script

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Copy to:
  1. Conklin, Jeff, jeff.conklin@verizon.net
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