THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700



Date: Thu, 19 Sep 2002 10:23:15 -0700

03 00050 61 02091901




Mr. Stuart Harrow
Manufacturing & Production Field Service Representative
sharrow@dcmde.dcma.mil
Contract Operations
Defense Contract Management Agency
Long Island
Mid-Atlantic Sector
605 Stewart Avenue
Garden City, NY 11530
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Subject:   Leadership Circle of Advocates Takes Courage
Transformation at DOD from IT to Culture of Knowledge

Dear Stuart,

Confirming our telephone discussion, you are frustrated today about how to spread the good news in your letter on September 12 about discovering that SDS saves time and money for DOD, contractors and taxpayers by enabling a new way of working intelligently that connects the dots of daily work into patterns of cause and effect that reveal trends in time to avoid problems by taking effective action.
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The letter from Roy Roebuck reviewed on February 17, 2002 shows how a DOD program manager explains SDS support for getting things done correclty, on time and within budget. It is fast and easy to send an email, linking Roy's analysis of SDS to colleageus at DOD, who want a fast and easy way to use good management for improving contract performance to save time and money.
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Undoubtedly there are many at DOD who share this objective, so, the only issue is implementation. One reason people tend to deny the need for SDS is because it seems beyond reach to learn a new way of working. Intelligence seems funny forien and alien because investing time for analysis to connect the dots is not a traditional function of management, as explained in POIMS. This suggests a new work role, like your assignment as a Field Service Representative, and like a Contracting Office, is needed to use SDS for adding "intelligence" to daily management.
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Not everyone in DOD knows how to prepare a PERT or CPM chart; not everyone can use a WBS; not everyone is an accountant, nor a cost engineer who can use C/SCSC; not everyone is a computer network or software engineer, yet a few people in DOD are performing each of these tasks that enable everybody else to work more efficiently. That is the model for transformation to a new way of working intelligently. Only a few people are needed to use SDS for analyzing daily communication that enables everybody else to work more productively by connecting the dots between daily events and objectives, requirements and commitments.
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You related that Contracting Officers and support staff are focused on ensuring compliance with contract specifications. This aligns with FAR requirements calling for documentation of performance, shown in the record on May 4, 2002.
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You feel that DOD people have a hard time understanding why a new role is needed when they are working hard every day to ensure contract performance. Your letter on September 12 shows that SDS support for connecting the dots between daily work and requirements is a powerful new capability that has self-evident benefits. On October 10, 1994 Bill DeHart explained during a meeting at PG&E why a new work role is needed to make the team more effective on complex projects. As well the report to the Contracting Office on 970328 cites General Hatch observing that using SDS for Communication Metrics enables support for daily intelligence on the job. ref DRP 3 6172
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Adding a role for analysis provides a 3-layer architecture that enables everybody to use the same skills they already have without learning anything new, except how to use explicit links. You demonstrated the other day on September 5 that learning to connect the dots only takes a few minutes, and your letter a week or so later on September 12 shows that this new skill makes it fast and easy to connect the dots in only a few seconds. This means that intelligence is not a burden to existing work practice, but, rather SDS makes good management fast and easy for complying with FAR requirements to save time and money.
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Yesterday and today hearings in Congress demanded to know why the US did not connect the dots in time to prevent tragedy on September 11, 2001.
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Analysis needed for "intelligence" is also missing in daily management, causing delay that drives up costs because people are not complying with FAR requirements for effective documentation showing an audit trail between daily work and specifications.
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Cultural inertia from Congressional hearings recognizing analysis is needed to connect the dots, so that people can work productively, provides a window of opportunity to strengthen management. You can demonstrate that SDS work product containing explicit links makes it fast and easy to connect the dots that avoid mistakes, loss, conflict, crisis and calamity.
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I just wonder what you think about Roy's explanation of why SDS is important for saving time and money, as a model for helping colleagues grasp the opportunity at a time when savings are critical at DOD.
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Sincerely,



Rod Welch
rodwelch@pacbell.net



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Copy to:
  1. Johnson, Garold (Gary) L., dynalt@dynalt.com
  2. Joslyn, Cliff, joslyn@lanl.gov
  3. Lincoln, Patrick, Lincoln@csl.sri.com
  4. Munnecke, Tom, munnecket@saic.com
  5. Nerlove, Sara B., snerlove@nsf.gov
  6. Nord, Jerry, Jerry_Nord@csgsystems.com
  7. Snowden, Dave, SNOWDED@uk.ibm.com
  8. Clare, Mark, Mark.clare@verizon.net
  9. Conklin, Jeff, jeff.conklin@verizon.net
  10. DeHart, Bill, wkd1@pge.com
  11. Armstrong-IBM, Ross, armstror@us.ibm.com
  12. Benkavitch, Bill, whlshp19@pacbell.net
  13. Blodgett, Max R Max.R.Blodgett@spd02.usace.army.mil
  14. Buck, Steve, sxba@pge.com
  15. Cheong, Herb, hcheong@smtp.spd.usace.army.mil
  16. Eyken, Henry van, vaneyken@sympatico.ca
  17. Henmi, Denis, denis.henmi@kwanhenmi.com
  18. Jones, Morris E., morris.jones@intel.com
  19. Jones, Peter, ppj@concept67.fsnet.co.uk
  20. SooHoo, Leonard, lsoohoo@smtp.spd.usace.army.mil
  21. Wetzel, Wayne, wayne_wetzel@or.blm.gov
  22. Yuen, Jason, jason_yuen@ci.sf.ca.us