THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: November 6, 1997 11:05 AM Thursday; Rod Welch

Called Gordon Smith at PG&E on using Communication Metrics.

1...Summary/Objective
2...Gordon Smith at PG&E Needs Communication Help


..............
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CONTACTS 
0201 - PG&E, Steve Buck                   415 598 7545 fax or 800...
020101 - Mr. Steve Buck

SUBJECTS
Demonstration for New Users
Construction (DPB)
PG&E, Sprint, Bechtel

0905 -    ..
0906 - Summary/Objective
0907 -
090701 - Follow up ref SDS 9 1111, ref SDS 8 1111.
090702 -
090703 - Received  call from Bill with Gordon's phone number:  415 973 2578
090704 -
090705 - Called and found that the letter to Gordon was forwarded to Calloway
090706 - who is VP for Public Relations, and also has responsibility for
090707 - improving PG&E internal communications.  Calloway's secretary has the
090708 - letter, but has not yet given to him.
090709 -
090710 -     [On 971107 Lee Calloway asks to review Communication Metrics, see
090711 -     ref SDS 12 4930.]
090712 -
090713 -
090714 -  ..
0908 -
0909 -
0910 - Discussioun
0911 -
091101 - Gordon Smith at PG&E Needs Communication Help
091102 -
091103 - Followed up work at ref SDS 9 0000.
091104 -
091105 - Called Gordon at 415 973 2578
091106 -
091107 - Talked to receptionist, Rosemary.
091108 -
091109 - I asked to talk to Gordon about his response to my letter issued on
091110 - 971027, ref DIP 6 0000 at ref SDS 9 0000, that follows up Steve's
091111 - letter on Communication Metrics, ref DRP 3 0000, per analysis on
091112 - 971024, ref SDS 8 3990. It attempts to develop dialog on accomplishing
091113 - Gordon's objective to improve communication at ref SDS 1 0000.
091114 -
091115 - Rosemary said Gordon is out of town until Monday.
091116 -
091117 - Rosemary asked me to talk to Cindy, manages Gordon's mail.
091118 -
091119 - Talked to Cindy Marino        415 972 5608
091120 -
091121 - Cindy said Gordon receives 40 - 80 documents a day from customers and
091122 - vendors.
091123 -
091124 - She maintains a log of documents received.  She was able to look up
091125 - my letter on Communication Metrics.
091126 -
091127 - Cindy said she sent the letter to Mr. Calloway, who is Vice President
091128 - of Public Relations.
091129 -
091130 - I asked when the document was sent to Calloway?
091131 -
091132 - Cindy said the letter was sent to Calloway on 971103.
091133 -
091134 - I asked when Cindy expects to get a response from Calloway.
091135 -
091136 - Cindy said she does not track responses, because it would be too
091137 - difficult.  Gordon expects Calloway to act responsibly without a
091138 - feedback metric.
091139 -
091140 - I explained the background of having submitted ideas to improve PG&E
091141 - earnings by improving PG&E management communications, ref DIP 5 line
091142 - 26, which Gordon requested in his memo on 970905, ref DRP 2 line 56.
091143 -
091144 - Cindy asked how I received notice of PG&E's need to improve
091145 - management communications?
091146 -
091147 - I explained that Gordon's memo was forwarded to me by a PG&E employee
091148 - who is aware that Communication Metrics provides effective business
091149 - intelligence that improves earnings, ref DRP 2 line 23.
091150 -
091151 - We reviewed the record of Steve's submission to Gordon on 971012, ref
091152 - DRP 3 line 8.  That Gordon requested comments on Steve's submission,
091153 - from Russ Jackson on 971013, ref DRP 4 line 17.
091154 -
091155 - Explained my letter to Gordon, ref DIP 6 line 31, was to ascertain
091156 - progress on evaluating Communication Metrics to improve PG&E earings,
091157 - as requested by Gordon.
091158 -
091159 - I asked if VP for Public Relations is the appropriate person to review
091160 - initiatives on communications to improve earnings?
091161 -
091162 - Cindy explained her understanding that VP Public Relations is
091163 - responsible for improving internal and external communications, which
091164 - reflects the concept recommended by the U.S. Army Corps of Engineers
091165 - on integrating Communication Metrics into a composite unit called a
091166 - "Communication Office" that would include Public Affairs, ref DRP 8
091167 - line 88, similar to PG&E's Public Relations office.
091168 -
091169 - Cindy suggested I call Diane in Calloway's office on their progress
091170 - reviewing this initiative.
091171 -
091172 - Diane's number is:               415 972 5620
091173 -
091174 - I asked about talking to Russ Jackson, since Gordon requested Russ'
091175 - comments on the initial submission, ref DRP 4 line 7.
091176 -
091177 - Cindy said Russ' number is:     415 973 5318
091178 -
091179 - I forgot to ask if Gordon's email is read by others.  How do we get
091180 - the email sent to Gordon over to Calloway, so he has a complete record
091181 - to review.
091182 -
091183 -     [See follow up submitting it to Lee, ref SDS 11 line 105.]
091184 -
091185 -
091186 -
091187 -  ..
0912 -
0913 -
0914 - 1115 called Russ Jackson     415 973 5318
0915 -
091501 - Left message for Russ requesting progress on reviewing Steve's letter
091502 - to Gordon dated 971012, ref DRP 3 line 8, which Gordon forwarded to
091503 - Russ on 971013.
091504 -
091505 -    [See follow up at ref SDS 11 line 115.]
091506 -
091507 -
091508 -
091509 -  ..
0916 -
0917 -
0918 - 1118 called Lee Calloway, VP Public Relations,  415 972 5260
0919 -
091901 - Talked to Diane     or Susy
091902 -
091903 - Diane said she recalled receiving the letter on Communication Metrics
091904 - yesterday, ref DIP 6 line 31.
091905 -
091906 - She said there has been no activity on it yet.  The letter is in a big
091907 - stack of documents waiting to be given to Calloway when he gets time.
091908 -
091909 - I explained the purpose of Communication Metrics to improve earnings
091910 - by improving management productivity.
091911 -
091912 - Diane said Calloway's office is responsible for reviewing ideas to
091913 - improve communcations so that managers can increase PG&E's earnings.
091914 -
091915 - We considered the need for Calloway or a trusted assistant to examine
091916 - the government reports showing Communication Metrics reduces the cost
091917 - of operations and ROI is 10:1.
091918 -
091919 -     [On 971107 Lee requested the report on Communication Metrics
091920 -     published by USACE. ref SDS 13 3523]
091921 -
091922 -
0920 -
0921 -
Distribution. . . . See "CONTACTS"