THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: July 13, 1997 06:46 PM Sunday; Rod Welch

Received reply from Max Wideman on cost/benefit study communications.

1...Summary/Objective
2...Max describes Communication Metrics as reducing "rework" through


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CONTACTS 
0201 - Wideman, R. Max                    604 736 7025
020101 - Mr. R. Max Wideman

SUBJECTS
Mental Capacity, Only 10% Used, Improved by
Expedite Conflicts with Writing

0604 -    ..
0605 - Summary/Objective
0606 -
060601 - Follow up ref SDS 14 0000, ref SDS 10 0000.
060602 -
060603 - Received ref DRT 1 0000 from Max responding to my letter, ref DIP 2
060604 - 0000, submitted at ref SDS 14 0000, asking for help in finding
060605 - procedures to quantify the effect of mistakes in communication based
060606 - on various factors, ref DIP 2 9558.
060607 -
060608 - I submitted the response at ref DIT 1 0000.  Max requests in his
060609 - letter at ref DRT 1 8555, a printed copy of the Corps of Engineer's
060610 - report on Communication Metrics, ref DRP 1 6172.  I advise I will do
060611 - this when I return to San Francisco, ref DIT 1 7444.
060612 -
060613 -     [Did this at ref SDS 17 0000.]
060614 -
060615 - Max noted from my letter to Tom Landauer submitted to Max on 970709
060616 - via ref DIP 2 5678, ref SDS 14 0000, that I applied Communication
060617 - Metrics on a construction project.  He feels there is also a strong
060618 - need for this support in IT, ref DRT 1 3333.  I concur with his
060619 - assessment that IT can use Communication Metrics, ref DIT 1 8555; and
060620 - suggest that Communication Metrics is universally applicable in the
060621 - same way that the alphabet is used by everyone, ref DIT 1 6663. I
060622 - discuss the power of the microcosm at ref DIT 1 8555, originally
060623 - discussed with Intel at ref SDS 7 5412.
060624 -
060625 - Think I will also send Max the stuff on "farming and hunter gather"
060626 - skit I prepared, ref SDS 6 0000.
060627 -
060628 -     [On 970716, did this at ref SDS 17 0000.]
060629 -
060630 - I explain the generic usefulness of SDS to perform Communication
060631 - Metrics for any business, since Max seems to indicate it is industry
060632 - specific, ref DRT 1 3333.  I explain people are ignorant of this
060633 - potential, and are further ignorant that the Information Highway makes
060634 - information just so much straw in the wind, ref DIT 1 6000, per PMI
060635 - NCC article, ref SDS 8 0000, and I connect this to the information
060636 - entropy concept presented in the paper offered by the U.S. Air Force
060637 - Institute of Technology, reviewed on 970707. ref SDS 11 0108.
060638 - ..
060639 - Max describes Communication Metrics as reducing "rework" through
060640 - better communication, ref DRT 1 3923, as a means to achieve cost
060641 - savings, which he suggested is a stronger marketing appeal in his
060642 - letter received at ref SDS 9 2294.  He feels this is an important
060643 - management task that has not been treated in the liturature.
060644 -
060645 - Rework was the focus of a PM Network article at ref SDS 4 4633.
060646 -
060647 -     [See calculation prepared for Corps of Engineers that focuses on
060648 -     the concept of reducing "rework," as a cost savings, ref SDS 19
060649 -     4472, and at ref SDS 20 2464.]
060650 -
060651 -     [Requested peer review from Max on rework issue at ref SDS 21
060652 -     4448.]
060653 -
060654 - I cite the value of the "organic subject structure" to provide
060655 - organization that supports analysis to convert information into useful
060656 - knowledge, ref DIT 1 line 65, which is explained in the U.S. Army
060657 - Corps of Engineers report on Communication Metrics, ref DRP 1 line
060658 - 123, and at ref DRP 1 line 374.  This is explained as adding
060659 - "intelligence" to information, ref DIT 1 line 68, also, explained in
060660 - the U.S. Army Corps of Engineers report, ref DRP 1 line 135.
060661 -
060662 - I explain the need for consistent application of sound management
060663 - practice, ref DIT 1 8455, discussed in the POIMS paper per record on
060664 - 940413. ref SDS 5 1133  Explain that consistent use of good management
060665 - is avoided, used the metaphor of a "siren song," which is similar to
060666 - the pied piper example, that people excuse poor management as
060667 - "expediting" ref DIT 1 8455, per analysis of Covey on 921205. see
060668 - record at ref SDS 3 4803.
060669 -
060670 -  ..
060671 -
060672 - Used the example of people being conditioned by television and movies
060673 - to believe that leadership is talking people into doing things, ref
060674 - DIT 1 line 74, which is used in the POIMS paper, ref OF 1 6944,
060675 - prepared on 940413, ref SDS 5 4888, and on 890809. ref SDS 2 7944.
060676 -
060677 -     [On 970813 added these ideas to Corps of Engineers report on
060678 -     Communication Metrics. ref SDS 18 1321.]
060679 -
060680 -
060681 -
060682 -
060683 -
060684 -
060685 -
060686 -
060687 -
060688 -
060689 -
0607 -
Distribution. . . . See "CONTACTS"