CONTACTS 

SUBJECTS
SDS Marketing, Sales, Contacts
Ford Motor (S&C Ford); Locate Decision Maker

0604 -
0604 -    ..
0605 - Summary/Objective
0606 -
060601 - Follow up ref SDS 7 0000, ref SDS 5 0000.
060602 -
060603 - Discussed with Ed Pritchard a plan to evaluate POIMS, Communication
060604 - Metrics and SDS at Ford.
060606 -  ..
060607 - Submitted ref DIT 1 confirming our discussions today, and including
060608 - report on using Deming, ref SDS 1 9765, and the meeting with Corps of
060609 - Engineers, ref SDS 6. Submitted the POIMS paper showing correlation
060610 - with Deming. ref OF 1 1109   Ed will forward Welch letter to S&C on
060611 - 951106, ref DIP 1, to boss.
060612 -
060613 -     [On 960202 followed up. ref SDS 9 0001]
060615 -      ..
060616 -     [On 960206 Ford promoting better management through Systems
060617 -     Learning Network group. ref SDS 10 9866]
060619 -      ..
060620 -     [On 960212 Ed discussed Com Metrics with his boss, who likes idea,
060621 -     but Ford cannot afford improvement. ref SDS 11 0001]
060622 -
060623 -
060624 -
060626 -  ..
0607 -
0608 -
0609 - Progress                      313 446 8473    322 3000 (general)
0610 -
061001 - I reviewed our call last week and explained my interest to improve
061002 - earnings at Ford by introducing Communication Metrics that automates
061003 - the "process" of converting information into knowledge.
061004 -
061006 -  ..
061007 - Communication Metrics Can Improve Ford Management and Earnings
061008 -
061009 - He feels SDS could help Ford use Communication Metrics to improve
061010 - management and earnings, but they do not have a ready means to
061011 - introduce it at this time.
061012 -
061013 -      [On 960206 Ford promoting better management through Systems
061014 -      Learning Network group. ref SDS 10 9866]
061016 -       ..
061017 -      [On 960212 Ed's boss likes Com Metrics, but feels Ford cannot
061018 -      afford new initiatives. ref SDS 11 0001]
061020 -       ..
061021 -      [On 960220 Ed's letter says there is no role for Communication
061022 -      Metrics at Ford. ref SDS 12 8649
061024 -  ..
061025 - I suggested he initiate an evaluation effort so Ford executives can
061026 - discover that investing intellectual capital saves time and increases
061027 - earnings.
061029 -  ..
061030 - Right now, everybody at Ford, like at GM, US Steel, IBM, Harvard,
061031 - Boeing, WSJ, the CIA, United Airlines and so on, believe they can
061032 - improve earnings by getting more information.  That belief reduces
061033 - productivity for the reasons set out in the NWO paper.
061035 -  ..
061036 - Ford and others need an opportunity to discover the value of investing
061037 - intellectual capital, i.e., converting information into knowledge.
061039 -  ..
061040 - This takes a pilot program to try new methods.
061041 -
061043 -  ..
061044 - Budget for Improvements Has Been Reduced
061045 -
061046 - He said he just came from a meeting where it was announced they have a
061047 - $7M budget to accomplish a proposed range of improvement programs that
061048 - are budgeted to cost $28M.
061049 -
061050 -     [On 960206 Ford promoting better management through Systems
061051 -     Learning Network group. ref SDS 10 9866]
061053 -      ..
061054 -     [On 960212 Ed discussed Com Metrics with his boss, who likes idea,
061055 -     but Ford cannot afford improvement. ref SDS 11 0001]
061057 -  ..
061058 - Ed said Ford supported management improvement programs at their Ford
061059 - Service Centers about 15 years ago.  With today's budgets, he feels it
061060 - is more difficult now to help the service centers.
061062 -  ..
061063 - As a result, Ford has minimal influence on local Ford service
061064 - companies, such as S&C Ford in San Francisco.
061065 -
061067 -  ..
061068 - Ford is Trying Deming's Quality Ideas
061069 -
061070 - He said Ford is already using Deming's ideas under an in-house
061071 - implementation plan.
061072 -
061073 - Ed asked if I am familiar with Deming?
061074 -
061076 -  ..
061077 - SDS Makes Quality Practical & Effective
061078 - Communication Metrics is TQM for Management
061079 -
061080 - I explained SDS automates and integrates Deming's "plan, do, study,
061081 - act" work process, into a simple management cycle of "plan, perform
061082 - and report," ref OF 1 1109, explained in the paper:
061083 -
061084 -         POIMS, Art of Automated Management for 21st Century
061086 -  ..
061087 - This cycle is integrated into better time and information management
061088 - to form Communication Metrics so executives can convert information
061089 - into knowledge faster, better and cheaper.  It is an engine of wealth,
061090 - giving value to oil and silicon so sought after today.
061092 -  ..
061093 - An example is the meeting Ed just attended.  People spend half their
061094 - time arguing about what was said at the last meeting; how it aligns
061095 - with organizational objectives, contracts, laws and regulations. SDS
061096 - uses automation to do this, so human intellect is applied to solutions
061097 - and opportunities, rather than bickering about who said what at the
061098 - last meeting, email, fax or telecon.  This is the fertile ground that
061099 - improves management productivity, earnings and personal income.
061101 -  ..
061102 - Communication Metrics makes the Information Highway productive and
061103 - Deming's ideas practical.  Without it, managements are daily imploding
061104 - on themselves in a morass of errors, acrimony, losses, recessions and
061105 - endless rounds of reengineering.
061106 -
061108 -  ..
061109 - Continual Improvement Requires Inquiring Mind
061110 -
061111 - Since Ford is applying Deming's ideas, by definition, someone must be
061112 - assigned to evaluate "process" improvement under "continual learning"
061113 - precepts, ref SDS 1 line 30.  That person (group) should evaluate
061114 - Communication Metrics, POIMS and SDS, as set out in the New World
061115 - Order paper.  This requires seeing a demonstration of the methodology.
061116 -
061118 -  ..
061119 - Plan of Action
061120 -
061121 - As a first step, I asked Ed to submit the materials he received from
061122 - Charles Mori, per telecon on 951201, ref SDS 5 9640, to his boss with
061123 - a memo explaining what he learned about using technology to support
061124 - Deming's quality ideas, from our discussion today. ref SDS 0 5824
061126 -  ..
061127 - Disclose in the memo that I will call his boss to follow up.
061129 -  ..
061130 - I requested a copy of Ed's memo, so I can see what has been understood
061131 - by Ed's boss when I call him.
061132 -
061133 -     [See initial follow up call at ref SDS 9 line 60.]
061134 -
061135 -     [See follow up at ref SDS 11 line 75.]
061136 -
061138 -  ..
0612 -
0613 -
0614 - S&C Ford Follow Up
0615 -
061501 - Decided to send Charles a copy of the letter to Ed, and to point out
061502 - Ed's comment that local service companies are responsible for
061503 - improving their own work processes.
061505 -  ..
061506 - The work with S&C shows they need improvement.  This was recognized by
061507 - the Service Manager last year, at ref SDS 2 line 262.
061509 -  ..
061510 - Submitted ref DIT 2 to Charles recommending they investigate
061511 - Communication Metrics.
061512 -
061513 -     [On 990507 S&C using Ford Quality Care system. ref SDS 13 6722]
061514 -
061515 -
061516 -
061517 -
0616 -