THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: February 12, 1996 11:18 AM Monday; Rod Welch

Called Ford on using Communication Metrics.

1...Summary/Objective
2...Communciation Metrics Can Help Ford But No Budget to Improve Earnings
3...Ford Has Not Provided Support to S&C Using an Alternate Initiative
4...Ed Assists Promote Com Metrics at Ford
5...Plan of Action to Support Ford Executive Development Center
6...Ford Executive for Possible Speaking Engagement at PMI
7...Notified Vic Leo about Reviewing Communication Metrics

ACTION ITEMS.................. Click here to comment!

1...Ed did not indicate how Ford is helping S&C.

CONTACTS 

SUBJECTS
SDS Marketing, Sales, Contacts
Ford Motor (S&C Ford); Locate Decision Maker
Ford Motor, Victor Leo

0705 -    ..
0706 - Summary/Objective
0707 -
070701 - Follow up ref SDS 15 0000, ref SDS 13 0000.
070702 -
070703 - Called Ed                     313 446 8473    322 3000 (general)
070704 -
070705 - Communciation Metrics Can Help Ford But No Budget to Improve Earnings
070706 -
070707 - Ed said he talked to his boss about SDS.
070708 -
070709 - His boss feels SDS could be helpful, confirming Ed's review on
070710 - 960122. ref SDS 13 0989
070711 -
070712 -      [On 960220 received a copy of letter from Ed to Vic saying Ford
070713 -      sees no role for Com Metrics. ref SDS 16 8649]
070714 -
070715 - Ed's boss advised him that this is not a good time for their group,
070716 - the Process Consulting Team in the Ford Customer Srevice Division, to
070717 - take on a new initiative because of lowering budgets, which Ed also
070718 - noted in our discussion on 960122. ref SDS 13 8572
070719 -
070720 -
070721 -
070722 - Ford Has Not Provided Support to S&C Using an Alternate Initiative
070723 -
070724 - Ed advised he has just returned from a trip to the West Coast, but he
070725 - was in San Diego and so did not get a chance to visit with Charles
070726 - Mori at S&C.
070727 -
070728 - He has not had time to propose an initiative his group is pursuing,
070729 - that might help S&C solve the daily difficulties of information
070730 - overload evidenced by the record on 951031, ref SDS 6 0896, which led
070731 - S&C to contact Ford on 951206 about management process improvements.
070732 - ref DRP 6
070733 -
070734 - Ed did not indicate how Ford is helping S&C.
070735 -
070736 -
070737 -  ..
070738 - Ed Assists Promote Com Metrics at Ford
070739 -
070740 - I asked Ed for help contacting Victor Leo who is with Ford and also
070741 - supports the MIT Center for Organizational Learning, per work on
070742 - 960206. ref SDS 13 9866  I read the description of Victor's paper in
070743 - MIT's catalog. ref DRP 7 9622
070744 -
070745 - Ed feels Victor's paper reflects ideas in the New World Order paper
070746 - and Communication Metrics, which he and his boss have indicated can
070747 - help Ford. ref SDS 0 0001
070748 -
070749 - He looked up and found Victor is located at:
070750 -
070751 -                       Ford Motor Company
070752 -                       Executive Development Center, 38th Floor
070753 -                       300 Renaissance Center
070754 -                       Detroit, MI  48243
070755 -
070756 -
070757 -
070758 - Plan of Action to Support Ford Executive Development Center
070759 -
070760 - Ed will submit to Victor my letter, ref DIP 2 and the earlier letter
070761 - to S&C which was sent to Ed, ref DIP 1.  He notify Victor that I will
070762 - contact him about supporting the work at the Executive Development
070763 - Center.
070764 -
070765 -      [On 960222 received a copy of letter from Ed to Vic saying Ford
070766 -      sees no role for Com Metrics. ref SDS 16 8649]
070767 -
070768 -
070769 -
0708 -
0709 -
0710 - 1142 called Victor Leo                  313 446 8068
0711 -
071101 - His voice mail gives his name as Vic.
071102 -
071103 - Left message for Leo to call on being a speaker for PMI event and also
071104 - that Ed Pritchard will be sending him some stuff.
071105 -
071106 -
071107 -  ..
071108 - Ford Executive for Possible Speaking Engagement at PMI
071109 - Notified Vic Leo about Reviewing Communication Metrics
071110 -
071111 -
0712 -
0713 -
0714 - 1253 called Vic back
0715 -
071501 - Followed up work seeking replacement to Brusman to speak at PMI, per
071502 - work on 960211. ref SDS 14 0023
071503 -
071504 - I mentioned discussions with Ed above, that Ed is submitting
071505 - information on Communication Metrics for Vic to review for applying
071506 - his efforts to improve management at Ford. ref SDS 0 6822
071507 -
071508 -     [On 960220 Vic was unable to grasp Com Metrics. ref SDS 16 9785]
071509 -
071510 - I explained the PMI event and need for speaker with Vic's expertise to
071511 - explain the need for new work discipline.
071512 -
071513 - Vic says he is taking his family to Europe this summer.
071514 -
071515 - He does give talks like the PMI event, but oriented toward the Ford
071516 - story on using learning organization ideas.
071517 -
071518 - He is trying to leave July open for the trip to Europe, but if that
071519 - does not materialize, he might be able to do the PMI event.  I
071520 - explained my sense that the ideas we want him to present at PMI are
071521 - related to his work at Ford on organizational learning, per his paper
071522 - reported by Peter Senge reviewed in the record on 960206. ref SDS 13
071523 - 9866
071524 -
071525 - Vic said he is very busy.
071526 -
071527 - He is a facilitator for learning ideas to support two groups.  He
071528 - feels there isn't enough time to review new ideas he encounters that
071529 - could improve Ford earnings.
071530 -
071531 - I submitted the PMI event agenda and the discussion with Intel.
071532 -
071533 -       [On 960220 followed up. ref SDS 16]
071534 -
071535 -
071536 -
071537 -
071538 -
0716 -