THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: March 8, 1993 12:30 PM Monday; Rod Welch

Computer show at Moscone, "National Application Development..."

1...Summary/Objective
....Price
....Hardware


..............
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CONTACTS 

SUBJECTS
Seminars/speeches as sales presentation
Executive Support
Notepad, replace, 910425
SDS, Windows version 16 MB capacity
Writing Improved by SDS
Sel -interest Dynamics Encourage Analysis
Analysis Correlations Implications Incite Hunch Intelligence
Analysis Planning Complexity Intelligence
Analysis Context Linking Intelligence
SDS Improves Alphabet Writing with Traceability, Alignment, Organizat
Sel -interest Dynamics Encourages Analysis Writing Up Record

1513 -    ..
1514 - Summary/Objective
1515 -
151501 - Attended CASE exposition at Moscone. Got a free pass to this
151502 - event, sponsored by Digital Consulting, Inc.
151503 -
151504 -         "CASE" = Computer Aided Software Engineering
151505 -
151506 - Made a few contacts, but mainly determined that no one has figured out
151507 - how to automate what SDS does.
151508 -
151509 - Took a cab:  $6.00
151510 -
151511 -
151512 -
1516 -
1517 -
1518 - Correlation to SDS
1519 -
151901 - A few demonstrators who were executives, indicated they understood the
151902 - need, for SDS.  I asked how these tools keep track of decisions and
151903 - events that support them.
151904 -
151905 - The IBM rep advised that...
151906 -
151907 -      We have the ability to attach notes to our task tracking system,
151908 -      but no one ever does it because there isn't enough time.
151909 -
151910 -    [On 940114 Morris showed a manual he prepared that used annotation
151911 -    capabilities. ref SDS 3 4928]
151912 -
151913 - I explained another limitation that discourages annotations is lack of
151914 - a practical way to use the notes, after they are entered, by rolling
151915 - them over into subsequent work, as human experience.  CASE
151916 - annotations, and similar capabilities in other tools, are just
151917 - isolated chunks of information that are only useful, if a problem
151918 - arises, and that seems too rare and remote to justify investing time
151919 - at the moment.
151920 -
151921 - SDS draws on self-interest dynamics to encourage writing up the record
151922 - as a resource for discovering improvements in the current work, and to
151923 - use in accomplishing the next task, as explained in POIMS. ref OF 1
151924 - 7117
151925 -
151926 -    [On 940125 synergy of multiple work practices. ref SDS 4 0585]
151927 -
151928 -    [On 950204 SDS advantages for analysis. ref SDS 5 4995]
151929 -
151930 -
151931 -
151932 -
1520 -
1521 -
1522 - General
1523 -
152301 - Almost every vendor at this event is selling an application of a
152302 - Windows tool called:
152303 -
152304 -                     Project Workbench
152305 -
152306 -    Price
152307 -
152308 -    The programs varied from $2K - $30K, plus training to use these
152309 -    applications.  The general price range per product is in the $10K -
152310 -    $20k range, but they are selling a variety of products.  I would
152311 -    guess the average sale is more like $40K - $60K.
152312 -
152313 -    Hardware
152314 -
152315 -    Most of these products are provided on workstations, starting at
152316 -    $10K.
152317 -
152318 -
152319 - There are two primary levels of product presented by all vendors:
152320 -
152321 -     1.  Provide an on-line manual showing standard steps for new
152322 -         product or system development.  This is called:  Methodology.
152323 -         Examples:
152324 -
152325 -            a.  Set objective
152326 -
152327 -                Meet with customer and develop criteria.
152328 -
152329 -            b.  Inventory existing systems.
152330 -
152331 -            c.  CPM chart
152332 -
152333 -            d.  WBS
152334 -
152335 -            e.  Code modules definitions
152336 -
152337 -     2.  Code generation from user input specifications to accomplish
152338 -         plan created in step 1.
152339 -
152340 -
152341 - Most of these applications provide various levels of task tracking
152342 - which permit communication by management or notes to be entered on
152343 - pending matters.  They looked like the type of thing Morris explained
152344 - they have at Chips which he says is not practical, ref SDS 1 line
152345 - 271147.
152346 -
152347 -
152348 - A third type of program is reverse engineering, or program code
152349 - analysis.
152350 -
152351 -
152352 -
152353 -
152354 -
1524 -
1525 -
1526 - SDS Windows Application
1527 -
152701 - One of the vendors who sells a tool to make a Windows application
152702 - from narrative descriptions of specs, looked at SDS.  He asked if I
152703 - have considered how it would look in Windows, what buttons it would
152704 - have, and so forth.
152705 -
152706 - He finally indicated that his product only produces code for programs
152707 - that can only run on a network, and since SDS has the flexibility to
152708 - run separately, his application development program will not be
152709 - helpful to us.
152710 -
152711 -
152712 -
1528 -