THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: October 7, 1990 09:09 PM .......; Rod Welch

Called Morris re marketing SDS.

1...Summary/Objective
2...Saving Time Tangible Benefit of Technology, Not Better Work
3...Income Associated with Other Factors, Not Quality of Work
4...Improved Income Not Incentive to Improve Management Using SDS
5...Adding Intelligence to Notes Written Once Saves Time and Money


..............
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CONTACTS 
0201 - Chips & Technologies, Inc                                                                                                                                          O-00000039 0101
020101 - Mr. Morris E. Jones; Sr. Vice President

SUBJECTS
Seminar, ENR Management
& construction, 901029
- 901101 in San Diego
Planning

0406 -
0406 -    ..
0407 - Summary/Objective
0408 -
040801 - Follow up
040802 -
040803 - x0001 Morris did not want to discuss this topic.  He said he could
040804 - only talk for 5 minutes.
040805 -
040806 -
040807 -
0409 -

SUBJECTS
Diary record to increase understanding Making more money (Morris)
Culture Shock, Communication Metrics Conflict with Existing Methods
Credibility - No Faith Writing Notes Twice TQM, Correlation
Time is Money Knowledge Power
Take Notes on Notebook Computer During Meetings
Writing Notes Twice Objects, Does Not Grasp Difference between Inform
Intelligence Organization Alignment Reveals Patterns from Life Experi
Earnings Not Incentive Improve Management Using SDS People Do Associa
Learning Takes More than 20 Min Improve Skills Productivity Earnings

3111 -
311201 -  ..
311202 - Saving Time Tangible Benefit of Technology, Not Better Work
311203 - Income Associated with Other Factors, Not Quality of Work
311204 - Improved Income Not Incentive to Improve Management Using SDS
311205 -
311206 - Morris feels most people care about making money, but this benefit is
311207 - not attractive for using SDS, because large organizations base payment
311208 - on "time-in-service," rather than productivity.  So, people don't care
311209 - about productivty because they don't feel this will affect their
311210 - income.
311211 - ..
311212 - He feels a major objective of managers is too accomplish the
311213 - same amount of work in less time.  Therefore, doing more work in the
311214 - same amount of time, or spending more time to perform the work better,
311215 - does not have "mass appeal," because savings in time and money from
311216 - avoiding mistakes, through higher quality management, are deferred.
311218 -  ..
311219 - In other words, quality control for management is not an attractive
311220 - incentive.  Managers like to talk about TQM for the factory, but not
311221 - for management.
311222 -
311223 -    [On 910911 same feeling expressed by account executive. ref SDS 9
311224 -    5567
311226 -     ..
311227 -    [On 911123 Morris reports managers like "feel good" practices so
311228 -    managers can do whatever they want. ref SDS 10 1331
311230 -     ..
311231 -    [On 920215 Morris explained that earnings are not an incentive for
311232 -    selling software because people don't associate income with
311233 -    productivity and usefulness. ref SDS 11 XN4F
311235 -     ..
311236 -    [On 920513 Bill Benkavitch did not have time to add "intelligence"
311237 -    to management because data entry is not cost effective. ref SDS 12
311238 -    5592  On 970611 Bill had more time to consider SDS and was
311239 -    concerned managers are unable to recognize the merits. ref SDS 20
311240 -    0007 and ref SDS 20 0900
311242 -     ..
311243 -    [On 940303 SDS provides double entry verification of accurate
311244 -    understandings, like bookkeeping. ref SDS 16 5RWG,
311246 -     ..
311247 -    [On 950204 SDS avoids fragility of knowledge. ref SDS 17 0550
311249 -     ..
311250 -    [On 950426 every advance to save time was initially resisted
311251 -    because fear not enough time. ref SDS 18 T2WK
311253 -     ..
311254 -    [On 980405 fear accountability. ref SDS 21 5065
311256 -     ..
311257 -    [On 020726 usefulness of software was reviewed again. ref SDS 23
311258 -    VU8I
311259 - ..
311260 - Morris feels it is not culturally acceptable to enter notes
311261 - directly into a laptop during a meeting, whereas taking notes is
311262 - acceptable.
311263 -
311264 -    [On 001012 engineers want to do whatever they feel like doing.
311265 -    ref SDS 22 B4P2
311267 -  ..
311268 - Taking notes during meetings was frowned upon before it became
311269 - acceptable.  Entering notes in a notebook computer is difficult
311270 - keeping up with freeform discussion.  There is not the flexibility or
311271 - alacrity in keyboard entry as there is with jotting notes on paper.
311272 - Morris might be able to do this, and I am getting to the point of
311273 - being able to keep up with conversation on the phone, but it is still
311274 - easier to jot down impressions, and draw lines to connect seemingly
311275 - disparate concepts and facts, that at first seem disconnected; this
311276 - cannot be done on the computer.  But, a computer can be used to turn
311277 - initial impressions in intellectual capital.
311278 -
311279 -    [On 970123 Morris began taking notes during meetings on notebook
311280 -    computer, changing the culture. ref SDS 19 0260
311281 - ..
311282 - Therefore, pen and paper to "jot notes" during meetings and
311283 - discussions is a useful management practice as the first step in
311284 - gathering organizational memory for investing intellectual capital.
311285 -
311287 -  ..
311288 - Adding Intelligence to Notes Written Once Saves Time and Money
311289 -
311290 - Morris advised that SDS requires entering notes twice.  He feels
311291 - this is not attractive to executives, who want to expedite by handling
311292 - problems through conversation, as he discussed on 890809. ref SDS 1
311293 - 5930
311295 -  ..
311296 - SDS does not "enter notes twice."  SDS increases productivity by
311297 - expanding understanding from initial impressions, adding organization,
311298 - analysis, alignment, summary and feedback, i.e., intelligence.
311300 -  ..
311301 - Productivity increases by investing.  The most useful investment is
311302 - time to "manage" daily working information by adding "intelligence"
311303 - for context that increases understanding with a comprehensible story
311304 - connecting relevant history on cause and effect in relation to
311305 - objectives, requirements and commitments.
311307 -  ..
311308 - Developing summary connected to details, adding organization and
311309 - alignment to discover correlations, implications and nuance that are
311310 - otherwise missed, increases understanding, and facilitates feedback
311311 - that refines accuracy of organizational memory that drives
311312 - productivity, earnings and stock prices.
311314 -  ..
311315 - Since productivity is primarily driven by quality of decisions based
311316 - on accurate understanding of cause and effect, and since SDS supports
311317 - this task faster, better and cheaper than other means, using SDS is
311318 - the easiest way to save time and money. As discussed on 890809, saving
311319 - time and money is not writing notes twice. ref SDS 1 8850
311320 -
311321 -      [On 931130 Drucker correlates productivity of management with
311322 -      quality of decisions, ref SDS 14 2134, and explains that analysis
311323 -      is primary management responsiblity for making communication
311324 -      effective. ref SDS 15 7911
311326 -  ..
311327 - This is difficult, even painful, for people to accept, particularly
311328 - for those who are well compensated, and who wield authority within
311329 - their organization.  It is even more difficult for Morris because
311330 - management is only a part, and possibly not the most interesting part,
311331 - of his responsibility.  He seeks a way to get it done quicker so there
311332 - is more time for the challenging and interesting matters of design and
311333 - development.
311335 -  ..
311336 - Morris has no authoritative study and no experience to show him that
311337 - if he invests time to enter his handwritten notes into SDS from
311338 - meetings and telephone discussions, then he will ultimately spend less
311339 - time on the issues presented, because he can avoid the cycle of
311340 - correcting corrections, discover and schedule things that need to be
311341 - done which otherwise slip by.
311342 -
311343 -    [On 920513 Bill Benkavitch did not have time to add "intelligence"
311344 -    to management because data entry is not cost effective. ref SDS 12
311345 -    5592  On 970611 Bill had more time to consider SDS and was
311346 -    concerned managers are unable to recognize the merits. ref SDS 20
311347 -    0007 and ref SDS 20 0900
311348 -    ..
311349 - This is true because what occurs in SDS is NOT "writing things
311350 - down twice;" but rather adding "intelligence" to management that
311351 - increases the value of information with organization, analysis,
311352 - alignment, summary connected to detail, obtaining feedback to
311353 - establish meaning, determining what should be done, and get it
311354 - scheduled, per POIMS.
311355 -
311356 -        [On 921205 reviewed Covey's book, "7 Habits of Highly
311357 -        Successful People," cites need to sharpen the saw by writing a
311358 -        daily diary that aids understanding, ref SDS 13 1121, which is
311359 -        a strategy of investing intellectual capital. ref SDS 13 J3WS
311361 -         ..
311362 -        [On 931130 Drucker says analysis is primary job of management
311363 -        to understand and make effective decisions. ref SDS 15 7911
311365 -      ..
311366 -     Writing things down in SDS is "thinking," "planning" and
311367 -     scheduling, which is the job of management.
311369 -      ..
311370 -     Successful managers "believe" based upon their "success" that they
311371 -     are already doing these things as well as they can, and that
311372 -     incremental improvement derived from further writing is not cost
311373 -     effective and certainly does not result in significantly improved
311374 -     productivity; but, is rather a duplication of effort.  This view
311375 -     was correct prior to the development of SDS; but is incorrect,
311376 -     even sclorotic, given the existence of SDS.  It is becoming even
311377 -     more incorrect as the flow of information increases, which causes
311378 -     hidden mistakes, called Murphy's Law.
311379 -
311381 -  ..
311382 - The idea that the...
311383 -
311384 -                long way around is the short way there,
311385 -
311386 - ...is not easily accepted, developed on 900726. ref SDS 2 N5EK  It is
311387 - however, true.
311388 -
311389 -     [On 901010 discussed using SDS for sales. ref SDS 8 KD7Y
311390 -
311391 -
311392 -
311393 -
311394 -
311395 -
311396 -
3114 -
3115 -
Distribution. . . . See "CONTACTS"