THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net
S U M M A R Y
DIARY: May 31, 2005 04:17 PM Tuesday;
Rod Welch
Student in philosophy and psychology promoting Covey with blogging.
1...Summary/Objective
2...Weblogs Strive to Monetize Internet Traffic with Advertizing
3...Covey's 7 Habits for Success Promoted by Powerful New Blog
..............
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CONTACTS
SUBJECTS
Web Site Promoting Covey 7 Habits with Blogging Can Help Spread the
1303 -
1303 - ..
1304 - Summary/Objective
1305 -
130501 - Follow up ref SDS 16 0000, ref SDS 15 0000.
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130503 -
130504 -
130505 -
130506 -
130507 -
130509 - ..
1306 -
1307 -
1308 - Progress
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130901 - Weblogs Strive to Monetize Internet Traffic with Advertizing
130902 - Covey's 7 Habits for Success Promoted by Powerful New Blog
130903 -
130904 - Follow up ref SDS 16 3M5N.
130905 -
130906 - Received ref DRT 1 0001 from David saying...
130907 -
130908 - Perhaps you might be interested in putting my Stephen Covey
130909 - blog on your site in some way? You can look at it and decide
130910 - what you think, at least. You can find it at
130911 -
130912 - http://stephen-covey-seven-habits-effective.blogspot.com
130914 - ..
130915 - This follows up the email to David that links to the record on 050330
130916 - addressing his earlier letter on that date. ref SDS 16 0001
130918 - ..
130919 - David's Internet address for Covey appears to contain a wide variety
130920 - of advertisements under Google for products and services related to
130921 - Covey's work. A total of five (5) advertisements suggets weblogs and
130922 - other activity on the Internet, like Eugene Kim's collaboration site
130923 - have attempted to monetize the investment of time creating and
130924 - maintaining content on the Internet by selling advertising. Although
130925 - Eugene's site does not seem to be following this path, it reflects
130926 - growing awareness that people are spending more time looking that
130927 - content on the Internet than in print magazines and newspapers,
130928 - leading to a switch in advertising dollars from print to the Internet.
130930 - ..
130931 - Weblogs, like David's work on Covey, provide a convenient way to sell
130932 - advertising by engaing people in discussion about a particular popular
130933 - topic. More discussion increases the number of accesses, which is a
130934 - metric used to set rates for advertising space.
130936 - ..
130937 - This may account in part for David's request to reference his Internet
130938 - address for Covey in SDS records, per above, ref SDS 0 3M5N, because
130939 - more links increase the chances people will open a revenue generating
130940 - resource for David, and by extension for Covey and various vendors
130941 - advitising Covey related products and services listed on Davis's
130942 - Internet address. The idea of weblogs offers a compounding value for
130943 - advertisers because engaging in discussion expands the pool of people
130944 - visiting the Internet address who will see, and act on advertising.
130946 - ..
130947 - Examination of advertisements on David's Internet address shows they
130948 - display without significant interruption to the nominal purpose of
130949 - promoting Covey's ideas.
130951 - ..
130952 - This may fit the model Gary proposed on 041104 to monetize SDS content
130953 - on the Internet, ref SDS 13 MM6K, following plans on 040927 for a
130954 - business model. ref SDS 12 H67I
130955 -
130956 -
130957 -
130958 -
130960 - ..
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1311 -
1312 - 2107
1313 -
131301 - Submitted ref DIT 1 0001 to David saying...
131302 -
131303 - 1. Thanks for your letter today referencing your new web site on
131304 - Steven Covey's work, following up your letter on 050330 that
131305 - also discussed cognitive therapy. ref SDS 16 0001
131307 - ..
131308 - 2. Please note there are 4 action items pending which you have not
131309 - addressed.
131311 - ..
131312 - 3. When time permits, I will enter your letter into the record,
131313 - along with a reference to your website, as requested in your
131314 - letter today, shown below.
131316 - ..
131317 - Went ahead and added a link from the record on 921205 that reviews
131318 - Covey's work, ref SDS 1 0001, to this record that references David's
131319 - website.
131321 - ..
131322 - Letter to David continues...
131323 -
131324 - 4. I noticed the following on your website...
131325 -
131326 - "Stephen Covey's Seven (7) Habits of Highly Effective
131327 - People is going to be the subject of this blog. I am just
131328 - finishing a masters degree in inter-disciplinary
131329 - humanities and philosophy, and I have a fairly large
131330 - familiarity with experimental/theoretical psychology,
131331 - albeit in an informal and "lay" sense, so hopefully I can
131332 - do justice to this text, and be appropriately analytical
131333 - and critical."
131335 - ..
131336 - 5. This critical thinking and energy can spread the word on
131337 - advancing from information technology (IT) to a culture of
131338 - knowledge. For example, on 000716 Professor Joseph Ransdell at
131339 - Texas Tech commented that Communication Metrics solves a long
131340 - standing problem in philosophy and science. ref SDS 10 7838
131342 - ..
131343 - 6. Two points might be of interest in your study of philosophy and
131344 - psychology, and in supporting Covey's 7 Habits through
131345 - blogging...
131346 -
131347 - 1. Technology can augment intelligence, as explained in NWO,
131348 - ref OF 10 A56M, and this capability draws technology and
131349 - religion together toward a science of life, also, in NWO.
131350 - ref OF 10 4723
131352 - ..
131353 - 2. Covey's ideas on "seek first to understand" by writing a
131354 - diary or journal to "sharpen the saw" is a foundational
131355 - step toward better personal and organizational memory that
131356 - lifts the capacity to think, remember, and communicate, as
131357 - set out in POIMS, ref OF 7 3742, this has real consequences
131358 - to get things done on the job, fitting for an effective
131359 - "science of life" illustrated by examples on 020708.
131360 - ref SDS 11 MZ6O
131362 - ..
131363 - 7. Again, congratulations on your new web site. I will make a
131364 - reference, per your request. Look forward to hearing your
131365 - thoughts on expanding Covey's 7 Habits to advance toward a
131366 - culture of knowledge.
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