440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700

July 18, 2000

04 00067 61 00071802

Mr. Morris E. Jones
Business Unit Manager
Cable Network Operation
Intel Corporation
350 East Plumeria; Mail Stop CHP3-105
San Jose, CA 95124

Subject:   Information v. Knowledge
Cliff Joslyn's Presentation to SRI
SRI's Pre-proposal to NASA for Knowledge Management Support

Dear Morris,

Here is some discussion today on Cliff Joslyn's presentation to SRI, July 27 at 4p. If your schedule permits, you might like to attend, per his outline submitted today. For one thing, he will discuss semiotics, per research on July 13 showing integration of...




...converts information into knowledge, which supplements integrating applications in the manner you explained during our meeting on July 6, discussing an earlier meeting you had with Steve Balmer. Alternatively, if you cannot attend, we can cover some of this, if we are able to meet with Cliff on July 25 in the evening, as we discussed last night.

On June 22, I invited Cliff to address SRI, because on June 15 the DKR team announced consensus that they did not understand knowledge well enough to build a knowledge management capability.

Today, we got a copy of SRI's pre-proposal to NASA which expressly offers to create a knowledge management capability. However, the only discernable deliverable is information management with "deep linking" and "innovative views." This confirms the consensus announced on June 15, and reflects the warning at at the project launch meeting on March 24, that other efforts to produce knowledge management have all failed. This record supports analysis submitted to you on April 25, 2000 showing that KM is a secret of SDS. The fact that people feel compelled to explicitly offer KM in a proposal after having announced they cannot explain nor produce it, indicates a powerful market demand for something, and, thereon, presents an opportunity, also, noticed by Larry Ellison on February 2, 1997.

On July 9, 2000 Bill DeHart mentioned an advantage of SDS which he described as organization. SDS uses a unique design for organizing information based on time and subjects that positions information in context. Since it is unique, for convenience, we call this environment Knowledge Space, to draw a correlation with methods for managing dimensional space, based on work for the PMI conference at Asilomar, June 20, 1996. This design aids memory and understanding. These advantages may be a good foundation to exploit pent up demand for Knowledge Management, implicit in SRI's proposal to NASA, and explicit in Larry Ellison's call for a new "Killer Application."



Rod Welch