October 28, 1999 | 03 00050 61 99102801 |
Mr. Morris E. Jones
Business Unit Manager
morris.jones@intel.com
Cable Network Operation
Intel Corporation
350 East Plumeria; Mail Stop CHP3-105
San Jose, CA 95124
Subject: | Meaning Drift Solution |
Dear Morris,
Thanks for your letter on October 25, requesting a solution to
meaning drift cited in the letter on September 24, 1999, as the cause of small, hidden mistakes in communication which compound over time into major loss, injury, crisis and conflict, under risk management precepts noted in the letter to Dave Vannier on October 7, 1999...
In sum, the solution is
alignment,
as you see in SDS records, which continually
reviews communication in relation to requirements, objectives, commitments and
history, explained in
para 4
of the letter on September 24. Your letter on September 3, 1998
cites the
same solution, noting Communication Metrics...
The broader solution is adding intelligence to management, which applies the
full force of SDS features, resulting in a system of Communication Metrics
that provides a powerful advance in the using the alphabet for performing
knowledge work, by integrating time and information.
Since people lack experience with the SDS process, the simpler explanation of
The
full solution uses SDS
to routinely
accomplish clear, concise, complete
communication. To illustrate, your letter on October 25 offers
clear, concise communication, taught in MBA and executive training, but it
omits many issues. Communication that is not complete increases
meaning drift due to compounding of
complexity from
continuing events, reviewed on October 14.
Of course,
today's environment of information overload, limited time and limited span
of attention, make it very difficult
for communication to
routinely
be clear, concise and also complete, as set out in my letter on October 23.
On March 1, 1996 you noted
Peter Drucker's work
advancing the craft of
management. Drucker's new article in Atlantic Monthly cites a process he
calls
routinizing
performance of common tasks using technology. This is
another way of saying technology should support consistent
use of good management. On June 3, 1997
Dave Vannier
noted at Intel that Communication
Metrics does this. Recently, on October 14
you concurred, which aligns with your point on September 3,
1998 (see above).
In the same article, Drucker also
calls for attention to
cognitive science,
which is the essence of the intelligence
solution set out in the letter on September 24.
Solving
Sincerely,
THE WELCH COMPANY
Rod Welch
rowelch@attglobal.net