May 21, 2002

03 00050 61 02052102

Mr. Peter Jones
ppj@concept67.fsnet.co.uk

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Subject:

SDS Feedback

Dear Peter,

Thanks very much for your letter on March 29 showing insightful consideration of SDS and underlying theory in POIMS.
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If time permits, you might comment further on the notion of a Killer Application in relation to the popularity of email, meetings and calls, and the consequent demand for intelligence support. Demand for avoiding mistakes caused by stream of conscious communication and analysis is not evident where there is no value at risk, like the OHS/DKR discussion, but is strongly experienced at Enron, in the wider economy and in national security. Where value at risk is high, conflict, crisis and calamity under the weight of continual bumbling caused by meaning drift, grows demand to avoid loss, pain and suffering. That is the theory for the business case to use SDS.
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In any case, very much appreciated your feedback, and would like to hear about your work and interests in KM.

Sincerely,

THE WELCH COMPANY

Rod Welch
rowelch@attglobal.net