THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


Date: Fri, 22 Mar 2002 07:38:36 -0800

03 00050 61 02032201



Mr. Mark Clare
Knowledge Architect
mark.clare@kanisa.com
Kanisa, Inc.
19925 Stevens Creek Blvd
Cupertino, CA 95014
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Subject:   Cost Benefits of KM

Dear Mark,

Thanks for your letter today fleshing out the scope of your work on the economics of Knowledge Management. Your book sounds exciting.
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Did you have a chance to look at the calculations of cost savings for adding business metrics to the communication stream as a form of quality control for management, as shown in the USACE report?
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Another formulation of cost savings from Com Metrics is in the New World Order... paper based on a theory of "rework" explained further in NWO.
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Since communication is the dominate activity in management that is where calculations need to focus for demonstrating the economics of front-end investment for helping doctors and patients be stronger partners in medical management by implementing established standards for Com Metrics, explained on June 25, 1999.
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The same issue causes CEOs to fail, showing demand for Com Metrics in the modern age is universal, as related in an article by Fortune reviewed the same day on June 25, 1999. Recent disclosures of failed management at Enron illustrate the bumbling that worried Kissinger in the record on June 9, 1994.
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I see your work as a potentially powerful enabling force to save billions in tax payer dollars that is wasted every day, illustrated by the example in the record on October 6, 2001 relating work on the space station program, which reflects problems at Microsoft, IBM, Aetna, GE, Enron, Intel, et al, under the general proposition that communication has become the biggest risk in enterprise. Since people feel communication is their biggest asset, your form of presentation can help boards of directors direct investment toward formulation of intellectual capital, as set out in POIMS that is essential to make traditional investments productive under Drucker's rule about the role of knowledge work in the 21st century, as reviewed on November 30, 1993.
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Drucker's ideas and your work are particularly important where large sums are invested, as at DOD. On June 8, 2001, I received a letter from someone at DCMA, which is the procurement arm of DOD, noting that SDS shows ability to solve the core communication problem that afflicts modern management.
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As you can see from the record on June 8, 2001 there is a link to a later record on July 30, 2001 explaining people have lost confidence in KM.
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This occurs because there is not enough experience with SDS that demonstrates the benefit of converting information into knowledge. As a result, to make up for lack of direct experience, people need a simple way to grasp the economics of working intelligently, as explained further in the record on July 30, 2001.
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It occurs to me that you could make a dent in overcoming fear of improving management by addressing cost benefits of Com Metrics. The people at DOD, Microsoft, IBM, Enron and so on, like Power Point presentations, as you prepared for the call center scenario. Do you think a similar presentation could come up with a bottom line to show an income stream from adding intelligence to management by adding a new work role for Com Metrics? This would help a lot of people.
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Thanks.

Sincerely,

THE WELCH COMPANY



Rod Welch
rowelch@attglobal.net



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Copy to:

  1. Maloney, John, jtmalone@pacbell.net
  2. Park, Jack, jackpark@thinkalong.com
  3. Harrow, Stuart, SHarrow@DCMDE.DCMA.MIL



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