Date: Wed, 13 Jun 2001 11:56:31 -0700

03 00050 61 01061301

Mr. Morris E. Jones
Business Unit Manager
morris.jones@intel.com
Cable Network Operation
Intel Corporation
350 East Plumeria; Mail Stop CHP3-105
San Jose, CA 95124

Subject:

SDS Marketing

Dear Morris,

Below is some recent marketing analysis that may be of interest. From the SRI connection folks are coming forward with suggestions to integrate SDS with various tools and/or systems. My sense is that some of these proposals relate to capability that does not exist, or has not been applied. Additionally, there are no scenarios or use cases provided that explain added value in either direction, i.e., SDS does xyz now, but with such and such, it can do xyz better, plus other useful things, for example....

For example, a proposal (see below) on May 8, 2001 if I understand it correctly, is for a UN project, possibly the Millennium Project. SDS is a technology that enables Communication Metrics to improve management, so it could support the Millennium Project. It is not clear in the proposal how would combining SDS with other capabilities would improve SDS.

For example, there is an express suggestion to consider combining SDS with an outline program. My letter responding to the proposal does not embrace this idea, although perhaps with more research it may turn out to be a good idea.

However, there is a major concern that arises, which is not well explained in the response letter, so I am taking this occassion to expland the initial analysis. It goes to the alphabet. Once a powerful capability is derived, it takes culture a long time to figure out how to use it productively. People try various ideas over years, decades, centuries, and eventually work settles into productive practices. However, if the underlying technology is constantly changing, there is too little opportunity to figure out how to use anything productively, because in a few months or years, the capability is gone. This reduces incentive for people to even try to use technology productively, with the result that no productivity gain ever occurs.

Back to your letter on April 26, 2001 asking whether anyone would use a Windows version of SDS, a recent inquiry by DCMA is a step in the right direction. We have had an increasing number of inquires, but DCMA is on a larger scale. It shows people who are responsible for improving productivity and earnings, see potential for solving their problem in POIMS and SDS records. We will see if DCMA follows up, but they are the type of folks, who have a lot of value at risk, that can benefit from stronger management.

A windows version of SDS might help make a sale, although when it comes to improving earnings, that should be reason enough to use SDS. If we could size the window, and solve the memory issue, those would add immediate value. In any case, I am interested in your opinion.

As I mentioned in a phone call the other day, SDS is quite a bit easier to use now than in 1990. It would be useful to do another test to see if the learning curve fits any better within your time limitations. The DCMA contact asked about training for SDS throughout the agency. I don't really have a good feel for that because there is no experience. So, we need some feedback on how well people can pick up these skills.

Sincerely,

THE WELCH COMPANY

Rod Welch
rowelch@attglobal.net

Date: Tue, 12 Jun 2001 19:01:54 -0700

Mr. John Deneen
jjdeneen@ricochet.net
Deneen Consulting
24 Heritage Oaks Road
Pleasant Hill, CA 94523

Subject:

NoteMap The Ultimate Outliner & Draft Proposal to Jerome Glenn]

John,

Thanks for this information. I sent you a copy of a letter following up a recent inquiry about SDS by DCMA.

My sense is that SDS saves time and money. It takes time to discover how to deploy a product to accomplish that objective. Therefore, I am hesitant to rush too far toward adopting elements that are outside the current design, since time has shown the current design is effective.

On the merits of an "outliner," reviewed by Eric Armstrong, and cited in your letter today, a critical feature of "knowledge" work is flexible structure. IBIS fails because it is too rigid. Eric tried to market an outliner he created 15 or 20 years ago, and it failed. Experience shows formal outlining is too rigid for routine work. The larger market that presents a viable business opportunity requires flexible structure. This does not mean the submittal you propose is too rigid, only that I am somewhat rigid about sticking with the current design, until there is evidence something works better. I know SDS can be improved, but the record also shows that it works better than anything else for saving time and money.

For example, your letter discusses integrating SDS with Topic Maps and the Augment system. Is there some work product that shows Topic Maps have been used to save time and money by anyone? SDS is used to visit the doctor, mow the lawn, build a dam, augment intelligence, conduct a meeting. How would topic maps help do those things? Where is an example showing any such an application.

We have a record of performance that shows SDS works. Pat Lincoln told me on May 17, 2001 that SRI recognizes SDS is an effective KM solution. He wants to use SDS, so that is a partial sale. He is stopped by Curt Carlson at this time because Curt does not have the experience Pat has gained over the past year of working with SDS, so Curt is afraid. This problem selling SDS is not that we need an outliner, or other collateral capability, but simply cultural inertia.

Let's take another example. Jack Park proposed on January 23, 2001 creating two versions of SDS, what he called a front and a back end. The ideas you suggest may work well for Jack's vision, that leaves the current SDS version in tact, and evolves a different one that might incorporate a variety of different technologies.

Therefore, my feeling is that there is better potential for landing an assignment that generate revenue by telling the story of SDS, and showing the record of performance that backs up that story rather than invest time in changing the design. We are selling a "disruptive technology," and so sales in the beginning will be slow. This does not suggest changing a product that is very effective into something for which there is no track record. So the focus should be on doing the marketing for a disruptive technology, as explained by Clay Christensen in the record on 990527.

This is not intended to be discouraging. Let me know what you think, when time permits.

Sincerely,

THE WELCH COMPANY

Rod Welch
rowelch@attglobal.net

Date: Tue, 8 May 2001 10:24:03 -0700

Mr. Rod Welch
rowelch@attglobal.net
The Welch Company
440 Davis Court #1602
San Francisco, CA 94111 2496

Subject:

NoteMap The Ultimate Outliner & Draft Proposal to Jerome Glenn]

Rod,

As I suspected, NoteMap could be an excellent outliner user interface for incorporating into SDS. Consider downloading the free trial software (NoteMap, CaseMap, and TimeMap) and trying it. If you do, based on your perspective(s), what do you think ?

I agree with Eric and really like CaseSoft's slick webpage using testimonies and interesting articles, especially the brainstorming methodology.....

In regards to my draft proposal to Jerome Glenn, I'm thinking about the possiblity of integrating the capabilities of XTM/NoteMap/SDS/OHS/DKR into a Software-Definable/Programmable Radio (i.e., Cognitive Radio,

....technology with in-situ wireless sensors....

for developing an "environment-aware Cognitive Radio" with "Telepresence" capability for the Millennium Project....

....and its future Global Conference collaborators of scientists and enthusiasts, etc. Jerome says there is a possibility for funding this proposal from the World Bank, but won't be able to confirm until his contact is back from a 1 month honeymoon.

The integration of these technologies is based on the visions of Paul Saffo (Institute for the Future) , Joseph Mitola (MITRE), Kevin Delin (leader of the sensor web project at NASA’s Jet Propulsion Lab), Jim Spohrer (CTO, IBM Venture Capital Relations Group, Jack Park (XTM Topic Map Developer), and hopefully Doug Engelbart's when mergering his AUGMENT with OHS-1, including Rod Welch's Schedule Diary System (SDS):

• "In the next decade, we are going to add sensory organs to our devices and networks. Processing plus sensors will set the stage for the next revolution/interaction. We mean the interaction of electronic devices with the physical world on our behalf. Sensors do not just have to stop at mere sensing. The sensor decade will really be a sensor/effector decade, where devices will not only observe things; they will also manipulate them."

  Paul Saffo, Institute for the Future

  http://www.saffo.org/ideas.html

• "The sensor web allows you to make measurements on a large scale, like in remote sensing, but with the sensitivity of in situ instruments. ... A major thrust of our current effort is to develop a sensor web that can detect, identify and monitor any biological activity. For example, trace biosignature gases are very important if you are a biogeochemist trying to understand the carbon cycle on Earth or searching for microorganisms living beneath the surface of a planet. ... Consequently, the sensor web "can perform intelligent autonomous operations in uncertain environments, respond to changing environmental conditions and carry out automated diagnosis and recovery. Sensor webs can have as much of an impact on the uses of sensors as the Internet did on the uses of computers."

  Kevin Delin, leader of the sensor web project at NASA’s Jet Propulsion Laboratory (JPL).
  Kevin.A.Delin@jpl.nasa.gov, (818) 354-9647

  [Image of a bee]
  Sensor-web devices such as this prototype may eventually be used to monitor biological and environmental activity on other planets (Photo courtesy of Jet Propulsion Laboratory)

  http://sensorwebs.jpl.nasa.gov/

  http://geodynamics.jpl.nasa.gov/workshop/sensorweb/brief.html

  http://lfw.pennnet.com/Articles/Article_Display.cfm?Section=Articles&Subsection=Display&ARTICLE_ID=97891

• "As global positioning, wireless communication, and mobile display technologies continue to advance, our notion of place will change. Information objects--first geocoded signs and later animated special effects--will begin to populate real physical space on what we call WorldBoard channels. WorldBoard is a proposed global infrastructure to associate information with places and ultimately to provide people with enhanced information perception services."

  Jim Spohrer, CTO, IBM Venture Capital Relations Group and founder of Information-In-Place(s) / WorldBoard & Education Object Economy.

  Email: Mobile: 408-829-3112, Office: 408-927-1928 t/l 457)

  http://www.research.ibm.com/journal/sj/384/spohrer.html

  http://www.worldboard.org/about.html

  http://www.eoe.org >

• "Cognitive radio is the path along which the control systems of software radio are migrating. Location-aware research, especially in Europe marked the beginning of the move towards cognitive radio. As radios embed increasingly complex and realistic models of their environments, users, and networks, they begin to approach what an outside observer might call rational, or common-sense behavior. … The benefits of a standard reference ontology for radio have been argued [2], and the SDR Forum began work in February, 2000, on the use of XML for radio domain management."

  Joseph Mitola III     Cognitive Radio: An Integrated Agent Architecture for Software Defined Radio

  (5/8/2000 Dissertation, Doctor of Technology, Joseph Mitola III, Royal Institute of Technology)
  jmitola@mitre.org, tel 011 (USA) 703-883-3648 (I rarely answer the telephone)

  http://www.it.kth.se/~jmitola/Mitola_Dissertation8_Integrated.pdf >(1.6MB)

  http://www.it.kth.se/~jmitola/cognitiveRadio.ppt

  (3.2 MB)

  http://www.it.kth.se/~jmitola > <http://www.it.kth.se/~jmitola >

• "The Software Defined Radio project is the first JAVA implementation that is in compliance with the Software Communications Architecture (SCA) from the Joint Tactical Radio System (JTRS) specification that was issued by the United States Department of Defense." "The market for Software Defined Radio in 2003-2007 is estimated at $19.65 billion. Applications for the Software Defined Radio architecture include third generation cellular base stations, Joint Tactical Radio System (JTRS), Smart Antenna, Commercial and Military Satellite Communications (SATCOM), Wideband Signal Analysis for Surveillance, and Multi-Channel Receiver Systems."

  Brian Lowe, Spectrum Signal Processing Inc., Vice President of the Wireless Systems group

  http://www.spectrumsignal.com/_Services/press/press_view.cfm?Release_ID=130

• "What is plink? It's a simple Java application (available for free) that adds link targets to XHTML (and perhaps XML) documents, which can be used to navigate to any significant part of the document. ... I've uploaded version 0.9.3 of plink, which now adds, subtracts, multiplies and divides. Actually, adds, subtracts, and updates. It produces indices from XHTML files. It slices, dices, and makes great julien fries. It now correctly processes in both validation and well-formed mode, preserving character entities in the latter (a heinous and nasty problem). Feedback, bugs, etc. to me please, I'll get to it when I return to the real world."

  Murray Altheim, SGML/XML Grease Monkey, XML Technology Center, Sun Microsystems.
  altheim&@ricochet.net , 408-394-4196

  http://www.doctypes.org/plink/

• "Knowing where you are is good ... Knowing what you are looking at is even better."

  John Ellenby, Co-founder, President and CEO
  info@geovector.com, 415-550-0868

  http://www.geovector.com/designs.html

• "Note that we are now seriously considering including the "porting" of AUGMENT as part of the OHS Project -- like possibly considering AUGMENT's merger with the HyperScope to be "OHS-1." I will be "unfolding" the concepts, architecture, vocabulary, functional features, etc. with that in mind."

  Doug Engelbart, 5/2/01 email
  DOUG@bootstrap.org,510-713-3552

  http://www.bootstrap.org/ohs2/

• "The Semantic Web initiative offers us an opportunity to examine applications of web technologies in the light of many diverse domains, an important domain being education. In this paper, we examine ways in which the collaborative and ontology-based nature of e-commerce solutions can be combined with new technologies that support constructivist epistemologies to further enhance the many ways in which the Semantic Web will benefit education. We explore ways in which the new XTM Topic Map standard can be combined with Issue-based Information Systems (IBIS) and features of the Semantic Web to provide opportunities for the development of critical thinking skills to classrooms everywhere. We further outline an approach to enabling classrooms to provide such learning experiences in a worldwide collaborative fashion, enabling learners to become world-class thinkers."

  Jack Park, former Senior Scientist Advanced Products and Strategies VerticalNet Solutions
  jackpark@thinkalong.com,650-529-0706

  http://thinkalong.com/nex/Nexist.html

• "Planetary Visions: A high-tech volunteer movement helps map life on Earth," -- profiles Jan Hauser as a high-tech environmentalist, one of a growing number of scientists devoting time to healing the planet."

  Jan Hauser, Principal Architect for Advanced Technology, Sun Microsystems.
  jan@janhauser.com, Cell 408-483-1967

  http://www.business2.com/content/magazine/getalife/2000/12/04/22951

  http://www.janhauser.com

• "Anyone connected to the Internet in laboratories, science classes in schools, or even at home, can listen in real time to the rare tiny frogs. ... Other applications will link sensors measuring such things as chemistry, effects of light, growth, weather, and water properties in multiple environments."

  Dave Huges, NSF Principal Investigator, Biological Science by WirelessProjects.

  http://wireless.oldcolo.com/index.html

  http://wireless.oldcolo.com/biology/progress2000/24-progressreport(09-30-2000).htm

• "We have a functioning radio now, and we're preparing to install it as core broadband wireless infrastructure on a number of Indian reservations. We believe that legal definitions of tribal sovereignty will allow us to do this prior to any FCC decisions."

  Dewayne Hendricks, CEO of Dandin Group, NSF/EDUCAUSE Principal Investigator, Mt. Diablo Open R&D Wireless Testbed for Unlicensed Cognitive Radios, Project Manager of the UWB project in Tonga Islands, and Technical Advisor to the FCC on Ultra-Wideband.

  http://www.inetdevgrp.org/20010116/index.html

  http://www.dandin.com/reports.html

  http://www.americasnetwork.com/issues/2000issues/20001201/20001201_shapechanger.htm

Also, relative to the politics of scarce RF spectrum....

...and the former FCC commissioner's proposal....

....did you know that NSF, EDUCAUSE, and Chevron (sponsors of the Open R&D Wireless Testbed for Unlicensed Cognitive Radios - with a range of 30 mi. radius around Mt. Diablo) will be demonstrating how the "environmentally-aware Cognitive Radio" (Linux OS) can effectively timeshare precious RF spectrum for a new e-Commerce market?

Furthermore, based on an excellent roadmap for implementing the Software-Definable Radio (SDR)

I believe that the info given above is extremely important to discuss for developing and testing an environmentally-aware "Universal/Global Radio" with XML Topic Map (XTM) and SDS capabilities as proposed by Jack Park....

....and Rod Welch....

etc., for Internet participates to access and collaborate during the Global Conference.

In fact, Mathew Mohebbi, assistant vice president and general manager of Mobile Satellite Systems at Huges Network Systems (acquired by the Boeing Company) says:

In summary, I think "time is of essence" for us to prepare setting up the proposed OHS-1 with "Information-In-Place(s)/WorldBoard"...

....capabilites for demonstrating to Jerome Glenn at the American Council of the United Nations University with our notebook computers, wireless/PDAs, and servers integrated with GIS Viewers....

http://elib.cs.berkeley.edu/tour/gis.html

....for GeoWorlds.

http://www.isi.edu/geoworlds/san_diego_analysis.htm

.... and TerraVision.geo.

...etc.

As a starting point, I'm seeking additional collaborators for applying unlicensed Cognitive Radio technology inconjunction with a "Electronic Notebook" software to assist teachers and scout leaders worldwide in planning projects and experiments relative to the following principal investigators guidance and goals of technology under development. An installed demo version you can play with and on-line help can be found at:

In order to do so, we need Mr. Glenn's support in raising funds to immediately buy and distribute this technology for participates of the Mt. Diablo Open R&D Wireless Testbed for the Unlicensed Cognitive Radio, including the Millennium Project....

....for geocoding the data for their reports with PDA/GPS sensors....

....concerning the Millennium Project's 15 Global Challenges for Humanity...

Overall, I believe that geo-coding the data is critically important, especially for preparing for a "Global Conference" in 2-1/2 years with satellite imaging capabilities, etc. to zoom in, virtually tag root causes of the known problems, and strategically place RFID tags/sensors to remotely track changes for triggering potential solutions....

After your review, can we set up a conference call with these visionaries to further discuss how the integration of these technologies can be designed for the Millennium Project and its future Global Conference collaborators of multidisplinary scientists and enthusiasts, etc. ?

Thank you for your consideration, as I'm sure we're all anxious for finding new business/employment opportunities in many of these fields of common interest; please forward this email accordingly and let's discuss further with others at Doug's Surprise party for Ted Nelson on 5/22/01.

Cheers,

John Deneen
(650) 575-6169

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