THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
S U M M A R Y
DIARY: November 14, 1995 06:41 AM Tuesday;
Develop seminar presentation ideas for PMI, Communication Metrics.
2...New Work Environment - NWO
3...There Isn't Enough Time to "Understand"
4...Communications are Failing
5...High Risk Businesses use Communication Specialists
6...Skills Deficit Solved by Communication Metrics
7...Seminar Activity - Make a List
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SDS Marketing, Sales, Demonstrations
PMI Event, Planning, Speakers, Jul Event
Brusman, Dr. Maynard
Too Many Meetings, Faxes, E-mail,
Failed Communications, Anger, Frustrations
Ambassadors of Change
New World Order - Information Highway
Toffler, Future Shock, New Age
Psychologically Demanding, Truth
Communication Manager, Small Problems
Creeping Toward Future Rushing Toward Us,
Knowledge Worker Communication Manager
Com Manager Deliberates Organizational Memory Different Tasks from Tr
2615 - ..
2616 - Summary/Objective
261701 - Follow up ref SDS 18 0000, ref SDS 17 0000.
261703 - Letter, ref DIP 1 0001, to Dr. Maynard Brusman about speaking at
261704 - Asilomar based on NWO paper, and the letter, ref DRP 1 0001, from Dr.
261705 - Brusman complimenting NWO paper, and asking to meeting about speaking
261706 - at Asilomar.
261708 - Want to integrate the ideas of "Ambassadors of Change" with Bill
261709 - Walsh's ideas about using coaches to help football players maintain
261710 - shared meaning, limitations of human biology relative to faster flows
261711 - of information.
261716 - ..
2620 - Analysis
262101 - We need a simple, direct way to illustrate why business should develop
262102 - a new catagory of worker, called:
262105 - Communication Manager
262108 - The work environment has changed, as discussed with Morris on 951101,
262109 - when he described hiring psychologists to meet challenge of failed
262110 - communication in a faster paced world. ref SDS 14 1759
262111 - ..
262112 - Information is flowing faster and there are fewer people chasing
262113 - more of it, so we need help to convert it into knowledge to alleviate
262114 - the problems of more mistakes leading to anger and frustrations that
262115 - impair personal effectiveness, which is being treated after the fact
262116 - by psychologists, discussed with Morris again on 951103. ref SDS 15
262117 - 4355 A dedicated person is needed to look for deviations because some
262118 - people cannot deal with the constant stream of conflicts, ref SDS 16
262119 - line 394. People prefer to avoid small problems, but Communication
262120 - Managers can work them so they do not grow into big ones.
262122 - [On 951115 AT&T reducing management by 75K. ref SDS 20 8834
262125 - ..
262126 - New Work Environment - NWO
262127 - There Isn't Enough Time to "Understand"
262129 - In the same way that businesses now find it essential to have
262130 - accountants, marketing people, cost engineers, all of which roles were
262131 - filled previously by the chief executive, we now need communication
262132 - engineers. Once the volume of activity exceedes the capacity to keep
262133 - up, executives hire specialists and the system developes specialized
262134 - training for them. These changes have taken a long time to take hold
262135 - in the past. But we built a world that moves faster, so executives
262136 - have to move now to prepare the culture of their organizations to meet
262137 - the challenges of the 21st century.
262139 - We cannot afford to creep toward a future that is rushing toward us,
262140 - ref SDS 9 line 313.
262142 - [See use in PMI Event planning for Asilomar at ref SDS 19 line
262143 - 172.
Communications Failing on Information
Psychologists, Communication Specialists
Fast Pace Requires Specialists to Caputer
300701 - ..
300702 - Communications are Failing
300704 - Now we see growing evidence that the volume of communication is
300705 - exceeding the capacity of executives (i.e., decision makers) to keep
300706 - up. This is seen from reports of too many meetings, ref SDS 21 line
300707 - 69, and growing trends for organizations to hire psychologists that
300708 - treat frustrations caused by miscommunications as Examples of
300709 - disorders treated are cited by Dr. Maynard Brusman, ref DRP 1 line 128
300710 - and at ref DRP 1 line 72, and ref DRP 1 line 206.
300712 - [See later report on managers wasting 70% of day ref SDS 21 line
300713 - 82.]
Football Coaches Communication Specialists
Information Highway is New Environment that
320501 - ..
320502 - High Risk Businesses use Communication Specialists
320504 - Bill Walsh indicated that football teams hire special coaches to help
320505 - players remember the right things to do. Maybe we need special
320506 - "coaches" for organizations who have the experience that can help
320507 - young managers handle the increased activity. The activity that
320508 - managers need help with is investing intellectual capital.
320510 - A football game needs special coaching because things happen fast,
320511 - like playing Tetris. Business is speeding up. Maybe we need a
320512 - similar strategy.
Early Retires Available for Communication
Skills Deficit, Reengineer by Increasing
340501 - ..
340502 - Skills Deficit Solved by Communication Metrics
340504 - The pool of early retired people provides experienced people who can
340505 - guide young people by createing SDS records showing the alignment of
340506 - new understandings with commitments, contracts, prior understandings.
340508 - This breaks the cycle of downsizing from continual miss-communication
340509 - that waste time and cause losses.
Presentation Methods, Selling Points
PMI Event, Planning, Comm. Issues, Hand Written Notes
Value of Writing
390701 - ..
390702 - Seminar Activity - Make a List
390704 - Follow up work on an exercise to show difficulty of reading
390705 - handwritten notes at ref SDS 4 line 206.
390707 - Want to apply idea used at Intel of making a list of the most
390708 - important tools and businesses systems, ref SDS 7 line 625. Then have
390709 - attendees at the seminar put their name on the list and give it to
390710 - someone else. Then ask them if they can remember what they listed.
390711 - Many will be able to remember it. How many can remember the priority,
390712 - i.e., what was at the top of the list. That is why the list is so
390713 - powerful. It helps us remember structure, order, priority. Can we
390714 - use the computer to improve upon this list making ability?
390715 - ..
390716 - As the pace of activity increases, people are less able to
390717 - remember things and the structure, order and priority. That is why we
390718 - need a new tool and a new person to do this.
390720 - I developed this idea initially at ref SDS 2 line 97.