THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: November 13, 1995 04:05 PM Monday; Rod Welch

Received response from Dr. Maynard Brusman re speaking to PMI.

1...Summary/Objective
2...Maynard wants to be considered as a speaker at PMI, ref DRT 2 line 28,
3...PMI Event Speaker Theme
4...Communication Metrics


..............
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CONTACTS 
0202 - Working Resources                                                                                                                                                  O-00000626 0101

SUBJECTS
SDS Marketing, Sales, Demonstrations
PMI Event, Planning, Speakers, Jul Event
Brusman, Dr. Maynard

0605 -
0605 -    ..
0606 - Summary/Objective
0607 -
060701 - Follow up
060702 -
060703 - x0001 Followed up work at ref SDS 12 line 73 and ref DIP 1 line 30.
060705 -  ..
060706 - Received letter indicating interest in being PMI speaker.  Called and
060707 - considered scope of presentation.
060709 -  ..
0608 -
0609 -
0610 - Progress
0611 -
061101 - Received ref DRT 2 line 26 from, responding to ref SDS 12 line 71.
061102 -
061103 -                      Dr. Maynard Brusman
061104 -                      Working Resources
061105 -                      P.O. Box 471525
061106 -                      San Francisco, CA  94147-1525
061108 -                       ..
061109 -                      415 546 1252 fax 923 0315
061111 -                       ..
061112 -                      Internet:  workingres@aol.com
061114 -     ..
061115 -    This responds to ref DIP 1 line 24 to Maynard. Included copy of
061116 -    discussion with SCU on study, ref SDS 6 line 70, and NWO paper, ref
061117 -    OF 1 line 15.
061119 -  ..
061120 - He liked the NWO paper, ref DRT 1 line 26.
061122 -  ..
061123 - Maynard wants to be considered as a speaker at PMI, ref DRT 2 line 28,
061124 - which I ask him about at ref DIP 1 line 36, and submits a video
061125 - cassett of his work.  He askes that the cassett be returned.
061126 -
061127 -     [Returned video cassette at ref SDS 15 line 46.]
061129 -  ..
061130 - He seems to work in the area of Communication Metrics, but does not
061131 - indicate in his letter that he sees a nexus with his work which we
061132 - discussed at ref SDS 7 line 172.  My position is that Communication
061133 - Metrics is a primary means to relieve the stress of modern business
061134 - life caused by higher information flows.
061136 -  ..
061137 - His company brochure says:
061138 -
061139 -    Working Resources is a training and organizational development
061140 -    firm dedicated to helping businesses, organizattions and
061141 -    individuals improve productivity, communications and management
061142 -    skills through tailored programs.
061143 -
061144 -
061146 -  ..
061147 - His card indicates he is a
061148 -
061149 -                   Counseling and Consulting Pyschologist
061150 -                   Behavioral Medicine
061151 -                   Cognitive and Behavioral Psychotherapy
061152 -                   Hypnosis & Biofeedback
061153 -                   Stress-related disorders
061155 -     ..
061156 -    His license:  PSY 9714
061158 -  ..
061159 - Maynard has an endorsement of his seminars from PG&E.
061160 -
061162 -  ..
061163 - PMI Event Speaker Theme
061164 -
061165 - He might be good for the scope on human memory that was considered by
061166 - for Bob Gillis at ref SDS 3 line 774 and earlier at ref SDS 2 line
061167 - 165.  Need is seen from hiring psychologists to treat frustrations
061168 - from miscommunications, ref SDS 11 line 118.
061170 -  ..
061171 - One approach might be to have Bill Walsh speak Friday night, then have
061172 - Maynard give his presentation that night because Walsh's presentation
061173 - seems to have a good deal of "psychology" in it.  Maynard could then
061174 - set out the academic underpinnings for the need for a breakthrough in
061175 - communication methodology.
061177 -  ..
061178 - A problem is that he might not want to follow Bill Walsh.  We might
061179 - not want the event to run so late at night.  Or, he might want to
061180 - follow Bill (assuming we can get Bill), because this will assure an
061181 - attentive audience.  Actually, the chances of getting Bill Walsh are
061182 - very remote, so in that case Maynard might be good for the entire 2 -
061183 - 3 hour presentation for Friday evening.
061184 -
061185 -
061187 -  ..
0612 -
0613 -
0614 - 1624 called Maynard
0615 -
061501 - He charges $2K for a day. May have conflict; he teaches for Arizona
061502 - State University on weekends in July.  He teaches next year on 960720
061503 - and 21.
061505 -  ..
061506 - He seems to appreciate in our discussion that the cause of a lot of
061507 - stress in the workplace is the faster pace of information flow that
061508 - causes hidden mistakes.
061510 -  ..
061511 - He likes the event theme:
061512 -
061513 -                      Taking the Quantum Leap
061514 -
061515 -    ...and feels he could speak to the cultural dimension of the
061516 -    difficulties organizations have introducing innovations.
061517 -
061519 -        ..
061520 -       [Followed up to develop agenda per ref SDS 13 line 94.]
061521 -
061523 -  ..
061524 - Communication Metrics
061525 -
061526 - I discusssed joint marketing using SDS to implement his ideas about
061527 - changing the way people work.
061529 -  ..
061530 - Discussed him supporting the study at SCU or another university.
061532 -  ..
061533 - I suggested two ways to follow up:
061534 -
061535 -    1.  We can schedule meeting so he can see how SDS accomplishes
061536 -        Communiction Metrics.
061537 -
061538 -    2.  He can prepare a preliminary outline of remarks for PMI showing
061539 -        how human memory works that is explained by Communication
061540 -        Metrics in the NWO paper.
061542 -     ..
061543 -    Maynard suggested doing option 1 first.
061544 -
061546 -  ..
061547 - Set meeting for him to see SDS on Friday 951117 0900a.
061548 -
061549 -       [On 951117 meeting Doctor Brusman demonstrate SDS, ref SDS 14
061550 -       XU6O, review narrative therapy. ref SDS 14 9624
061551 -
061552 -
061554 -  ..
0616 -
0617 -
0618 - 1900 called Bill
0619 -
061901 - Advised of above understandings for meeting, and that Maynard may be
061902 - good candidate for speaker.
061904 -  ..
061905 - Submitted the stuff from Maynard and his documents via SDS update
061906 - over internet.  Advised about video cassette.
061908 -  ..
061909 - Called and advised Bill of meeting on Friday here.
061911 -  ..
061912 - Bill might want to view the video tape to evaluate Maynard's
061913 - contribution to the PMI event.
061914 -
061915 -
061916 -
0620 -