THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: November 2, 1995 02:37 PM Thursday; Rod Welch

Received call from S&C Ford on tire problem.

1...Summary/Objective
2...S&C Installed Tires that Conflict with Warranty Contraray to Policy
3...Customer Relied on S&C to Comply with Warranty
4...S&C Determines Customer is Responsible for S&C's Mistakes
5...Subcontractors Complicate Work and Determining Responsibility
6...S&C Recognizes Warranty Disparities, Offers to Make "Customer Happy"
7...Charles asked "What will make us happy?"
8...Customer Wants Benefit of Bargain, Good Faith Effort by Vendor
9...Payment of Customer Claims "Metric" to Improve Business Processes
10...S&C Scenerio Provides Opportunity to Improve Work Processes
..................."Don't get mad, get better."
11...Analysis - Faster, Better, Cheaper is Hard to Achieve
....................There isn't enough time
.....Not Enough Time to Succeed?
.....New World Order - Information Overload


..............
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CONTACTS 
0201 - S & C Ford                         415 553 4400 fax or 800...
020101 - Mr. Charles Mori; Controller

SUBJECTS
Millie's Mercury Sable, 940423
Wheel Alignment, Vibrations, Warranty
951008 Replace front tires

0605 -    ..
0606 - Summary/Objective
0607 -
060701 - Follow up ref SDS 8 0000, ref SDS 7 3456]
060702 -
060703 - S&C wants Welch to pay for S&C's mistake sending the car to the wrong
060704 - vendor. ref SDS 0 5852  Review shows the record does not support S&C's
060705 - solution. ref SDS 0 7546  To assist S&C in avoiding additional expense
060706 - and time on this matter, Welch accepted S&C's offer of $43.50 as its
060707 - best effort to support the customer. ref SDS 0 5722
060708 -
060709 - This record can help S&C improve communications and reduce tensions
060710 - among employees that harm morale and performance. ref SDS 0 9087
060711 -
060712 -     [On 951105 received payment on warranty claim. ref SDS 12 1792]
060713 -
060714 -     [On 951106 developd case study on S&C service. ref SDS 13]
060715 -
060716 -     [On 951106 submitted Com Metrics to S&C. ref SDS 14 0866]
060717 -
060718 -
060719 -  ..
0608 -
0609 -
0610 - Discussion
0611 -
061101 - S&C Installed Tires that Conflict with Warranty Contraray to Policy
061102 -
061103 - Charles has read the record for the work on 951009 shown at ref SDS 2,
061104 - which was submitted to S&C via ref DIP 2.
061105 -
061106 - He talked further with Barbara Stone.
061107 -
061108 - Charles related that Barbara remembers advising the customer that
061109 - Leo's was installing Hankook tires because they did not handle General
061110 - tires.
061111 -
061112 - This morning, Charles and I reviewed the the record showing S&C made
061113 - this disclosure after notice to proceed was given to install the
061114 - tires, since the initial discussion at 1319 (1:19p) only stated that
061115 - one tire was discovered to be defective and recommended that two tires
061116 - be replaced. ref SDS 2 9653
061117 -
061118 - At that point, Welch did not know there were General tires on the car
061119 - and that S&C was intending to install Hankook tires that conflicted
061120 - with the General tire warranty.  Welch relied on S&C to have followed
061121 - its policy to use appropriate vendors, as Charles pointed out in the
061122 - discussion on 951031. ref SDS 8 8530
061123 -
061124 -
061125 -  ..
061126 - Customer Relied on S&C to Comply with Warranty
061127 -
061128 - Welch reasonably relied on S&C to perform in compliance with tire
061129 - warranty provisions, since S&C is an expert in this field.
061130 -
061131 - S&C did not ask Welch for instructions on where to send the car for
061132 - tire repairs.
061133 -
061134 - S&C exercised its independent expertise and authority to perform the
061135 - work according to industry standards.  S&C contacted Welch after it
061136 - sent the car on its own judgement and action to a vendor, and, after
061137 - that vendor had performed work.  S&C did not ask Welch for ideas or
061138 - instructions on selecting a tire vendor.  S&C expected Welch to rely
061139 - on S&C's judgement in selecting an adequate vendor, in the same way
061140 - that S&C selects nuts and bolts, air filters, coolant, and hundreds of
061141 - other components which the customer leaves to the discretion of S&C to
061142 - properly manage.
061143 -
061144 - Welch learned by accident that the car had General tires, and that S&C
061145 - was installing Hankook tires, during a later call to Leo's Tire Shop
061146 - at 1415 (2:15p), after the work was performed. ref SDS 2 4561
061147 -
061148 - In three earlier discussions with S&C there was no disclosure that S&C
061149 - was performing contrary to the tire warranty provisions.  We called
061150 - Barbara at 1340 (1:40p) to ask that the tire be marked so warranty
061151 - action can be pursued.  We did not know what the warranty was.  We
061152 - assumed S&C had taken proper action.  At 1412 (2:12p) we called back
061153 - to ask about getting documentation of the warranty on the new tires.
061154 - Barbara suggested we call the tire vendor.  She told us who it was and
061155 - how to make contact. ref SDS 2 9674
061156 -
061157 - Perhaps Barbara did advise initially or at some point that Hankook
061158 - tires were being installed to replace General tires, as Charles cites
061159 - this morning from his discussion with Barbara. ref SDS 0 1674
061160 -
061161 - I have no independent recollection of such disclosure, but do not
061162 - dispute that it could have been made.  There was a lot going on at
061163 - this time which could have caused misunderstanding by everyone.
061164 - ..
061165 - The pace of communications makes it hard to recall accurately.
061166 - People forget, and remember things later that did not actually occur,
061167 - because the human mind commingles events with similar patterns.
061168 -
061169 - That is why businesses are searching for management practices and
061170 - tools to support traceability to original sources, for example ISO
061171 - 9000, reviewed on 951026. ref SDS 5 3384
061172 -
061173 - Good records avoid errors, but we can only reduce mistakes, not
061174 - eliminate them.  That is why we have warranties. That is why we rely
061175 - on experts, who offer quality service, to ensure we get the benefit of
061176 - warranties.
061177 -
061178 - Regardless of when disclosure was made, the customer did not have an
061179 - opportunity to learn that installing Hankook tires was contrary to
061180 - General's warranty until a week or so later on 951020. ref SDS 3 2146
061181 -
061182 - This is supported by Barbara's finding that S&C did not have a General
061183 - tire warranty on hand, and there was no copy in the glove compartment.
061184 - ref SDS 2 7640
061185 -
061186 -     [On 990603 S&C installing General Tires. ref SDS 16 1935]
061187 -
061188 -
061189 -  ..
061190 - S&C Determines Customer is Responsible for S&C's Mistakes
061191 -
061192 - Charles feels that under this record Welch was responsible to know the
061193 - the warranty terms, and that S&C had no duty to perform the work
061194 - according to industry practice to follow warranty provisions, contrary
061195 - to his explanation on 951031. ref SDS 8 8530
061196 -
061197 - Charles advised that even though S&C made a mistake sending the car to
061198 - the wrong vendor, the customer should have notified S&C not to install
061199 - Hankook tires after being advised by Leo's that it did not carry
061200 - General tires.
061201 -
061202 -     [On 990603 S&C installing tires comparable to Ford original
061203 -     equipment. ref SDS 16 1935]
061204 -
061205 - Charles said S&C did not err in sending the car to Leo's because that
061206 - was done expecting the problem was alignment, despite Larry Smith's
061207 - analysis on 951006 that performance symptoms were consistent with a
061208 - defective tire. ref SDS 1 6811  Barbara cited Larry's analysis as
061209 - justification for S&C's work on 951009. ref SDS 2 5681
061210 -
061211 - Charles indicated today, that the proper course was for Welch to
061212 - request that S&C notify Leo's Tire to remove the Hankook tires and
061213 - return the car to S&C, so that the customer could have pursued tire
061214 - replacement independently.  Charles said that Welch should have picked
061215 - up the car from S&C and taken it to a General tire vendor.
061216 -
061217 - It is unclear whether this would have meant driving with a defective
061218 - tire or installing a temporary spare.  This does not sound like a
061219 - professional solution to provide quality service, which S&C seeks to
061220 - provide.
061221 -
061222 - We did not review Charles explanation on 951031 that S&C made a
061223 - mistake in sending the car to a vendor that does not handle General
061224 - tires. ref SDS 8 3717
061225 - ..
061226 - Should the customer have expended the time to stop work, and go
061227 - fix S&C's mistake in its work?  Customer's hire vendors because they
061228 - do not have time nor the expertise to perform specialized work.
061229 -
061230 - On 951031 Charles identified saving time as an important management
061231 - goal. ref SDS 8 5225  He noted the importance of "expediting" the work
061232 - to save time, ref SDS 8 4550, and that it is frustrating to be forced
061233 - to stop current work and focus on other matters. ref SDS 8 0896
061234 -
061235 - The challenge is how to balance time management with good business
061236 - practice of inspecting the work.
061237 -
061238 - Customers expect the vendor to invest the time to do quality work, and
061239 - to stand by the work they do to make it right, whatever it takes. That
061240 - is the value added of a service provider.
061241 -
061242 -     [On 990603 S&C "bags" replacement parts to save customers time of
061243 -     inspecting during the work day. ref SDS 16 3504]
061244 - ..
061245 - The expense in lost time of asking the customer to fix S&C's
061246 - mistake would likely have exceeded $200, more than the cost of the
061247 - tires.  Bad feelings, not good will would have resulted for all
061248 - parties, if the customer had told S&C to stand down on the course of
061249 - action it was pursuing, and substituted the customer's judgement for
061250 - S&C's professional decision.  It is difficult to see, even in
061251 - hindsight, who would have benefited from the solution Charles puts
061252 - forward today.
061253 -
061254 -     [On 990603 S&C installing tires comparable to Ford original
061255 -     equipment. ref SDS 16 1935]
061256 -
061257 -
061258 -  ..
061259 - Subcontractors Complicate Work and Determining Responsibility
061260 -
061261 - A critical factor seems to be that S&C does not have a relationship
061262 - with a General tire vendor. ref SDS 2 5222  Another factor is that
061263 - while S&C performs tire inspections and rotates tires, Ford does not
061264 - warrant tires.  The customer expects S&C to manage the process
061265 - professionally, which necessarily means applying warranty provisions
061266 - correctly.  S&C has on file warranties for tires used on Ford cars in
061267 - order to do this, but did not have a General warranty. ref SDS 2 7640
061268 -
061269 -     [On 990507 S&C installing tires rather than subcontracting, which
061270 -     contributed to the problem today. ref SDS 15 0945]
061271 -
061272 -     [On 990603 S&C installing tires comparable to Ford original
061273 -     equipment. ref SDS 16 1935]
061274 -
061275 -
061276 -  ..
061277 - S&C Recognizes Warranty Disparities, Offers to Make "Customer Happy"
061278 -
061279 - Charles seemed to appreciate that the Hankook tire warranty is less
061280 - favorable than the General warranty, ref SDS 3 6453
061281 -
061282 - Charles indicated S&C has no ideas on how to reconcile the difference,
061283 - or whether it is important to do so.
061284 -
061285 -      [On 990507 S&C installed new tires and the warranty was an
061286 -      important factor. ref SDS 15 2090]
061287 -
061288 -      [On 990603 S&C Service Manager develops ideas to apply tire
061289 -      warranty. ref SDS 16 1935]
061290 -
061291 - Charles asked "What will make us happy?"
061292 -
061293 -
061294 -  ..
061295 - Customer Wants Benefit of Bargain, Good Faith Effort by Vendor
061296 - Payment of Customer Claims "Metric" to Improve Business Processes
061297 -
061298 - I said we want the benefit of our bargain, and to retain good working
061299 - relations with S&C.
061300 -
061301 - Objectives are set out in the letter to Bob, ref DIP 2 5412, issued on
061302 - 951023. ref SDS 4 4620
061303 -
061304 - The ultimate isssue is getting the job done as quickly and efficiently
061305 - as possible.  Who pays what to whom is a "business metric" that helps
061306 - people focus on improving work processes that benefit everyone, as
061307 - reviewed below. ref SDS 0 9087
061308 -
061309 - We don't have time to study all the warranties and chase down detailed
061310 - implementation.  We want to rely on S&C for that service.  Neither,
061311 - however, do we wish to harm a valued vendor.
061312 -
061313 - We know that other vendors have difficulties finding the best course
061314 - for every situation that occurs in a busy day.  It seems likely that
061315 - S&C is better positioned than us to know the best practice in
061316 - maintaining vehicles, including tire warranty matters.  Our aim is to
061317 - recover as much of an equitable settlement as possible, and to aid the
061318 - work process and communications so everyone can do a better job in the
061319 - future.  We invested time to analyse the record so that S&C can make
061320 - its own decision about what should be done to maintain customer
061321 - loyalty by providing timely, quality work.
061322 -
061323 - S&C has made a good faith effort on 951030, ref SDS 7 3456, and again
061324 - on 951031, ref SDS 8 8530, to understand what happened and to see our
061325 - point of view.
061326 -
061327 - As stated, in our letter on 951023 we accept S&C's offer as its best
061328 - effort in this case, ref DIP 2 5412, and request S&C's advice on what
061329 - we should do differently in the future to accomplish a better result
061330 - in concert with S&C.
061331 -
061332 -     [On 951106 reviewed the record for lessons learned. ref SDS 13]
061333 -
061334 -     [On 990715 S&C made good faith offer on another matter, and this
061335 -     was accepted. ref SDS 17 9764]
061336 -
061337 -
061338 -
061339 -
0614 -

SUBJECTS
Millie's Mercury Sable, 940423
Wheel Alignment, Vibrations, Warranty
951008 Replace front tires
Continual Learning
Don't Get Mad; Get Better
Success Requires Metrics to Discover and
Information Highway Causes Misktakes, Lack
Faster Better Cheaper Technology Makes

1411 -
141101 -  ..
141102 - S&C Scenerio Provides Opportunity to Improve Work Processes
141103 -
141104 - It is reported that President Kennedy's credo was "Don't get mad, get
141105 - even."  Thirty years later we believe a better solution is:
141106 -
141107 -                   "Don't get mad, get better."
141108 -
141109 -      ...there is enough madness in the world.  How can we get better,
141110 -      as discussed with S&C this morning? ref SDS 0 5722
141111 -
141112 -         [On 951106 submitted to S&C. ref SDS 14 0866]
141113 -
141114 -
141115 -  ..
141116 - Analysis - Faster, Better, Cheaper is Hard to Achieve
141117 -
141118 - The fundamental problem here was limited time. ref SDS 0 1674
141119 -
141120 - With more time, the tire warranty could have been reviewed.  The tires
141121 - could have been examined to determine the brand that needed service
141122 - before sending the car to a vendor that does not sell General tires.
141123 - An appropriate vendor could have been identified.  Work could then
141124 - have been performed consistent with the warranty without incurring
141125 - costly rework.  S&C's reliance on conversation rather than the record
141126 - is intended to give customers prompt service. ref SDS 8 3451. This is
141127 - consistent with industry trends where over and over we hear...
141128 -
141129 -
141130 -                    There isn't enough time
141131 -
141132 -
141133 -     ...to check the warranty, the invoice, the contract, the specs.
141134 -     The more information we get from faxes, meetings, documents, calls
141135 -     and dialog, the less chance there is to effectively use the part
141136 -     we need.  Doubtless if Barbara had taken time to do what was
141137 -     needed, a lot of people would have gotten mad, because it would
141138 -     have conflicted with the rule to "expedite," to go along, to be a
141139 -     "team player," reviewed above. ref SDS 0 3528  So Barbara acted
141140 -     correctly within the parameters of S&C policy to expedite, and
141141 -     industry practice to rely on conversation, noted by Charles on
141142 -     951031. ref SDS 8 3451
141143 -
141144 -
141145 -      ..
141146 -     Not Enough Time to Succeed?
141147 -     New World Order - Information Overload
141148 -
141149 -     Does this mean the job cannot be done correctly?
141150 -
141151 -     Is it really industry practice to mis-manage warranty provisions?
141152 -
141153 -     Is there really not enough time to succeed? ref SDS 10 5545
141154 -
141155 -     This question is asked more and more at Ford, IBM, Chevron,
141156 -     Bechtel, Harvard, Microsoft. Everywhere the "Information Highway"
141157 -     is crushing management under a glut of mistakes, fear, anger and
141158 -     frustrations.
141159 -
141160 -     People are hiring more accountants, lawyers and psychologists to
141161 -     clean up the mess, from review on 951031. ref SDS 10 8399
141162 -
141163 -
141164 - There is only one solution - add "intelligence" to management by
141165 - adding some "metrics" to communication.
141166 -
141167 - Since we cannot increase the amount of time, the only solution is to
141168 - increase the ability to capture and apply the record, so that we can
141169 - do more work correctly in the same 24 hour day.  This requires better
141170 - deployment of automation so we can work faster and more accurately at
141171 - less cost.  This requires Communication Metrics and POIMS technology.
141172 -
141173 - Right now the only way to apply these new tools is to use the Schedule
141174 - Diary System (SDS).  The idea is explained more fully in the paper
141175 - entitled "New World Order Needs Old Time Religion." ref OF 1
141176 -
141177 -     [On 951106 submitted to S&C. ref SDS 14 0866]
141178 -
141179 -
141180 -
Distribution. . . . See "CONTACTS"