CONTACTS 

SUBJECTS
Johnson Gary Commends Innovator's Dilemma for Marketing Disruptive T
030413 Gary's SDS Record Shows Progress Using SDS at Boeing Accordin
3-layer Architecture SDS Enables Possibilities for Everyone to Work
3-layer Architecture Bridge 2 Worlds Structure for SDS to Perform Kn
PDF Convert to Text Using Microsoft Word Addon Works Better than Omn
Innovator's Dilemma Marketing Disruptive Technlogy Different Strateg
Market Research Not Effective Disruptive Technologies Markets Don't
Research Not Effective Disruptive Technologies Markets Don't Exist N
Steady Exposure to SDS Records Applies Theory of Transformation in B
Johnson, Gary Goals 2004 Improve Using SDS Learn 8 Steps Using SDS f
Johnson, Gary Dilemma Innovator's 2 Worlds Marketing Disruptive Tech

2213 -
2213 -    ..
2214 - Summary/Objective
2215 -
221501 - Follow up ref SDS 6 0000
221502 -
221503 - Received ref DRT 1 0001 from Gary saying...
221504 -
221505 -    1.  This definition is one I think we face when trying to introduce
221506 -        the "disruptive technology" of SDS:
221508 -         ..
221509 -    2.  p. 166
221511 -         ..
221512 -    3.  Clay Christensen has written about the "Innovator's Dilemma":
221513 -        the fact that large traditional firms find it rational to
221514 -        ignore new, breakthrough technologies that compete with their
221515 -        core business.
221517 -         ..
221518 -    4.  This is the impact on entrenched interests, which we encounter
221519 -        all the time.
221520 -
221521 -           [On 040429 Gary proposes in a follow up letter that business
221522 -           success is based on marketing strategies that exaggerate
221523 -           (i.e., misrepresent, lie) about capabilities of products and
221524 -           services. ref SDS 7 WB68  Review cites Christensen's book
221525 -           indicating that good practices for maintaining market share
221526 -           of sustaining technoloiges, are not effective for disruptive
221527 -           technolgies, like SDS and Com Metrics. ref SDS 7 FP6K  New
221528 -           tools need selling skills for helping people, who are
221529 -           ignorant, due to inexperience, believe in sufficient measuer
221530 -           to try something new in order to discover through experience
221531 -           that capabilities are not exaggerated nor misrepresented.
221532 -           ref SDS 7 FQ4F
221533 -
221534 -
221535 -
221537 -  ..
2216 -
2217 -
2218 - 2217
2219 -
221901 - Submitted ref DIT 1 0001 to Gary with copy to Morris, Jerry Nord, and
221902 - to Bill, saying...
221903 -
221904 -    1.  Christensen's book, cited in your letter today was reviewed on
221905 -        990527, ref SDS 3 5258, and was discussed with Morris at that
221906 -        same time.
221908 -         ..
221909 -    2.  Morris observed that powerful cultural forces reward the status
221910 -        quo.  Ignorance, fear and denial prevent even experimenting to
221911 -        investigate and discover effective improvement. ref SDS 3 1233
221912 -        Cultural forces that fear disruption of the status quo, which
221913 -        is essential for any fundamental advance, creates debilitating
221914 -        dilemma under Drucker's rule that enterprise is the engine of
221915 -        innovation.  When enterprise fails to invest for experimenting
221916 -        to discover useful innovations, then enterprise eventually
221917 -        fails, reviewed on 931130, ref SDS 1 8955, discussed again by
221918 -        Drucker, ref SDS 1 1504, and still further on the critical role
221919 -        of "good management" as the only lasting competitive advantage.
221920 -        ref SDS 1 WX7W
221922 -         ..
221923 -    3.  Andy Grove at Intel makes a similar point, reviewed on 980307.
221924 -        ref SDS 2 N14G
221926 -         ..
221927 -    4.  This experience drives the vision and work reported on 040229
221928 -        responding to your letter on the "Future of SDS."  Recall SDS
221929 -        is a disruptive technology, based on the prior work reviewing
221930 -        Christensen in 1999.  This requires a long-term marketing
221931 -        strategy of cultural transformation, ref SDS 6 5Z9L, that is
221932 -        being implemented with 3-layer architecture, developed on
221933 -        020820. ref SDS 4 XK9H  Review recently on 040102 seemed to
221934 -        show the strategy is making progress, ref SDS 5 UO6T, even
221935 -        though the slowness of transformation can be frustrating at
221936 -        times, ref SDS 5 PB61, likened to...
221937 -
221938 -                   Waiting for the water to boil!!
221939 -
221940 -        ...in the record on 040229. ref SDS 6 JB63
221942 -         ..
221943 -        The critical
221944 -        transformation is to change culture from a powerful obstacle
221945 -        to, instead, being an engine of improvement, developed in the
221946 -        record on 020820,
221947 -        shown by recent success you
221948 -        achieved getting the bureaucracy at Boeing to approve an
221949 -        official evaluation of SDS over the next year.
221951 -         ..
221952 -    5.  According to Christensen, Drucker and Grove this takes vision
221953 -        to see, courage to act and the will to persevere.
221954 -
221955 -
221956 -
221957 -
221958 -
221959 -
221960 -
221961 -
221962 -
221963 -
221964 -
2220 -