CONTACTS 
0201 - Claremont Graduate School                                                                                                                                          O-00000082 0304
020101 - Ms. Jill Acree; 909 607 9212                                                                                                                                     O-00000082 0304
020103 - Drucker Archives                                                                                                                                                 O-00000082 0304

SUBJECTS
Claremont Graduate School of Management Called for Source of Drucker
10X Improvement Required to Justify Adopting Innovation to Replace Ex
Improve Resisted 50 Years Adopt Change Paradigm New Way Working Buckm
10X Better Adopt Innovation Culture Resists Improvement, Drucker
Culture Resists Change Innovation Must be 10X Better to Adopt Improve
Culture Resists Improve People Like Working on Familiar Things in Fam

1108 -
1108 -    ..
1109 - Summary/Objective
1110 -
111001 - Follow up ref SDS 4 J27N.
111002 -
111003 - A letter on marketing SDS for better management cited Drucker as the
111004 - source for the proposition that new methods must be 10 times better in
111005 - order to justify changing work practice, ref DIP 1 DE8F, as shown in
111006 - the record on 011004. ref SDS 4 J27N
111008 -  ..
111009 - Called and left message at Claremont School of Management that
111010 - sponsors Peter Drucker's work.  Wanted source for idea that is often
111011 - attributed to Drucker about innovation needs to improve productivity
111012 - by 10 times in order to justify the cost of being implemented, which
111013 - causes a lot of disruption, per the record on 931130. ref SDS 1 8955
111014 - ..
111015 - For example, at....
111016 -
111017 -
111018 -       http://www.jordoncooper.com/resources/quotes/t-quotes.htm
111019 -
111020 -
111021 - ...there is a web page called Jordoncooper.com for Quotes that
111022 - attributes under the heading for "Technology" the following to
111023 - Drucker....
111024 -
111025 -       For new technology to replace old, it has to have at least ten
111026 -       times the benefit.
111028 -  ..
111029 - However no source is given.
111031 -  ..
111032 - Similarly, Carol Twig writes at.....
111033 -
111034 -
111035 -     http://www.educause.edu/pub/er/review/reviewArticles/29620.html
111036 -
111037 -
111038 - ...in a paper....
111039 -
111041 -  ..
111042 -
111043 -                   Navigating the Transition
111044 -
111045 -
111046 - for Educom Review Sequence: Volume 29, Number 6 dated
111047 - November/December 1994
111049 -  ..
111050 - About 40% down the page under a heading "Creating New Instructional
111051 - Materials -- Carol writes....
111052 -
111053 -       Peter Drucker has pointed out that in order for a new technology
111054 -       to be successful, it must do the old job 10 times better.
111055 -
111056 -
111057 -
111059 -  ..
1111 -
1112 -
1113 - 1351
1114 -
111401 - Jill Acree called back.
111402 -
111403 - She works in the Drucker Archives.
111405 -  ..
111406 - Jill will look for this quote.  She did not recall a source
111407 - immediately.
111409 -  ..
111410 - She is familiar with Drucker's idea of a knowledge worker, shown in
111411 - the record on 931130 reviewing his books. ref SDS 1 7720
111413 -  ..
111414 - Submitted ref DIT 1 0001 linked to the record on 931130 to demonstrate
111415 - the quote we want to be supported. ref SDS 1 8955
111417 -  ..
111418 - Also requested a contact at the university for collaborating on
111419 - showing how SDS implements Drucker's ideas on management, ref DIT 1
111420 - 9W6I, as shown in my paper on POIMS technology. ref OF 1 6221
111422 -  ..
111423 - Explained need for technology to implement cognitive science in order
111424 - to accomplish Drucker's vision for a "knowledge worker," as set out in
111425 - Drucker's article in Atlantic Monthly, reviewed on 991025. ref SDS 3
111426 - 0785
111427 -
111429 -  ..
1115 -
1116 -
1117 - 1642
1118 -
111801 - Received ref DRT 1 0001 from Jill saying she could not find a quote
111802 - that seems to directly support the concept.
111804 -  ..
111805 - The first possibility is close.
111806 -
111807 -         "'Success' in innovating efforts is a batting average of one
111808 -         out of ten. This is, of course, the reason for aiming high in
111809 -         innovative efforts. The one winner has to make up for the nine
111810 -         losers and has to produce its own results." ref DRT 1 DZ5M
111812 -          ..
111813 -         Management: Tasks, Responsibilities, Practices p792
111815 -  ..
111816 - The second one at first seems way off...
111817 -
111818 -         "For a long time (years in many cases) the new endeavor shows
111819 -         neither profits nor growth. It absorbs resources. But then it
111820 -         should grow very fast for quite a long time and return the
111821 -         money invested in its development at least fifty-fold -- if
111822 -         not at a much higher rate -- or else the innovation is a
111823 -         failure." ref DRT 1 WZ6M
111824 -         ..
111825 -         Innovation and Entrepreneurship: Practice and Principles
111827 -      ..
111828 -     Actually, the more I read this second quote, it sounds close to
111829 -     the essence of the idea that an innovation must improve
111830 -     productivity by 10 times in order to justify the front-end
111831 -     investment of making the change.  However, 50 fold does not align
111832 -     very well with 10 fold, sooooooooo....
111834 -  ..
111835 - Jill forwarded the letter earlier today, ref DIT 1 0001, to Professor
111836 - Joseph Maciariello. ref DRT 1 LI7O
111838 -  ..
111839 - Jill reviewed the 991001 Atlantic Monthly article we discussed during
111840 - our call earlier today, ref SDS 0 ML4F, and reports there is another
111841 - article that is more on point; she will forward, when she finds it.
111842 -
111843 -      [On 010311 submitted follow up to Jill. ref SDS 5 0001
111844 -
111845 -
111846 -
111847 -
111848 -
111849 -
111850 -
111851 -
111852 -
1119 -