THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700



Date: Tue, 07 Dec 1999 21:55:38 -0800

03 00050 61 99120702




Mr. Morris E. Jones
Business Unit Manager
morris.jones@intel.com
Cable Network Operation
Intel Corporation
350 East Plumeria; Mail Stop CHP3-105
San Jose, CA 95124

Subject:   Mistakes and Earnings

Dear Morris,

The NWO... paper describes management imploding by working more and more on fixing mistakes due to information overload. Recent work on the design for the Moscone Convention Center expansion, fixing the car, visiting the doctor, and visiting about the NSF matter, show a consistent pattern of error due to cursory analysis. Better analysis requires tools and support endemic to Com Metrics.

A letter to Kaiser today about President Clinton's announcement of a federal initiative to reduce medical mistakes, along with recent setbacks at NASA and Intel, warn that conventional management needs a "fix": a new ingredient for a new environment of chronic information overload. The next meeting, the next phone call, the next trip, the next email, is the time to start adding intelligence to management. The solution begins with a simple request...

This sounds great! How soon can we get the SDS record showing everything is aligned with requirements and objectives?

Without alignment, all you have are time bombs waiting to explode in a morass of mistakes, due to meaning drift.

As with Plato, who railed against the poets in 400 BC, insisting that literacy be added to oral communication, today the same biological drive to rely on conversation needs a stronger form of literacy that enhances the power of the alphabet to support mental cognition in avoiding meaning drift. SDS provides intelligence for proactive risk management to solve the emerging dilemma that...

communication is the biggest risk in enterprise

...due to information overload. The only choice is whether to continue buying off the losses, or reduce mistakes and increase earnings.

Sincerely,

THE WELCH COMPANY



Rod Welch
rowelch@attglobal.net


Copy to:

  1. Dave Vannier
    david.s.vannier@intel.com