THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: August 19, 1998 03:53 PM Wednesday; Rod Welch

Visited Merrill Malveni at Unisys about Comm Metrics web site.

1...Summary/Objective
2...Merrill said "intelligence" in Communication Metrics is the best thing
3...Sales uses Leadership Communication Skills, Not Management Details
4...Meetings Require Intelligence to be Productive
5...Merrill works from home and spends a lot of time on his computer.
6...He gets and sends a lot of email.


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CONTACTS 
0201 - Unisys Corporation                 510 613 1303 fax or 800...
020101 - Mr. Merrill Malvini
020102 - Sales Department       =Telephone/fax

SUBJECTS
SDS Marketing, Sales
Obtain Names of Prospects, Unisys
Unisys, Sales discussions
Paperless Office, SDS
Automated Filing
Paperless Office

1308 -    ..
1309 - Summary/Objective
1310 -
131001 - Follow up ref SDS 1 0000, ref SDS 21 0000.
131002 -
131003 - Visited with Merrill about Communication Metrics following tennis at
131004 - Golden Gateway.
131005 -
131006 - He has examined the Welch web site using the link in my letter, see
131007 - ref DIP 8 0000, sent on 980813. ref SDS 1 0000
131008 -
131009 -    [On 980916 Merrill called. ref SDS 26 0000]
131010 -  ..
131011 -
131012 - Merrill said "intelligence" in Communication Metrics is the best thing
131013 - he has seen on using computers for management work.
131014 -
131015 -  ..
131016 -
131017 - We did not discuss issues he has cited previously...
131018 -
131019 -     On 970523 businesses lose money because managers cannot align the
131020 -     work with contract requirements set by the sales department. see
131021 -     ref SDS 9 7592
131022 -
131023 -     On 970826 there must be a way to demonstrate Communication Metrics
131024 -     maintains alignment. ref SDS 14 6702 and at ref SDS 14 9672
131025 -
131026 -     Merrill suggests marketing Communication Metrics above Project
131027 -     Management level. ref SDS 14 5382
131028 -
131029 -
131030 -
131031 -  ..
131032 - Sales uses Leadership Communication Skills, Not Management Details
131033 -
131034 - Merrill said that salespeople are generally disorganized.
131035 -
131036 - Intelligence provides organization, alignment, analysis and summary,
131037 - ref OF 1 0582, which are less critical to sales because...
131038 -
131039 -    The goal of sales is leadership, ref OF 2 3499, getting people to
131040 -    say "yes," as explained by Roger Bush in the PMI meeting on 970910.
131041 -    ref SDS 17 3095
131042 -
131043 -    Leadership uses skills and activity that appeal to emotional
131044 -    drives, ref OF 2 2583, under "feel good" management practice, see
131045 -    ref SDS 1 1331, rather than to understanding and follow up which
131046 -    are the objectives of Communication Metrics.
131047 -
131048 -    Somehow a balance is needed in order to avoid leading people down
131049 -    the wrong path (see Covey on 921205, ref SDS 3 5940) which results
131050 -    in losses per above. ref SDS 0 5508
131051 -
131052 - Merrill related that his boss is constantly asking him if he has
131053 - completed these 2 things, these 3 things, these 4 things... --
131054 - suggesting the focus of sales is on the big picture, ref OF 2 5558
131055 - rather than on following up daily details, ref OF 1 6011, as related
131056 - in the New World Order... ref OF 2 2247
131057 -
131058 - This kind of diligence, which is advocated by Andy Grove at Intel, see
131059 - the record on 980307, ref SDS 23 3101, avoids the problems in contract
131060 - performance that Merrill discussed earlier. ref SDS 0 5508
131061 -
131062 -
131063 -  ..
131064 - Meetings Require Intelligence to be Productive
131065 -
131066 - Merrill recalled that notes of understandings from calls and meetings
131067 - prepared by his boss are hard to read, which is common due to the
131068 - shortage of time. (e.g., meeting on 961023. ref SDS 7 2079)  He said
131069 - his boss is very intelligent and can remember what the notes mean, as
131070 - discussed in the New World Order... paper. ref OF 2 3118
131071 -
131072 - Communication Metrics helps ensure consistent use of "intelligent"
131073 - management methods, in order to avoid the problem reported by the
131074 - Associated Press on 960205 that people are wasting 70% of day in
131075 - meetings. ref SDS 4 5902
131076 -
131077 -
131078 -  ..
131079 -
131080 - Merrill works from home and spends a lot of time on his computer.
131081 -
131082 - He gets and sends a lot of email.
131083 -
131084 - Merrill is able to find information he needs with conventional methods
131085 - for managing email, similar to Morris when we talked on 980722. see
131086 - ref SDS 24 4826
131087 -
131088 -
131089 -
131090 -
Distribution. . . . See "CONTACTS"