THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: April 21, 1998 02:04 PM Tuesday; Rod Welch

Received call from CRM Films re NWO..., and management training film.

1...Summary/Objective
2...CRM Films needs Re-submission New World Order Book
...................Anytime, anywhere intelligence
3...Viewing the book on-line with a Web browser illustrates a key concept
4...CRM will try using Web Browser to View New World Order book


..............
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CONTACTS 
0201 - CRM Films                          760 431 9800 800 421 0833
020101 - Mr. Peter Jordon; President, CEO; Department  =800 421 0833

SUBJECTS
Ideas for Film

0403 -    ..
0404 - Summary/Objective
0405 -
040501 - Follow up ref SDS 8 4257, ref SDS 6 3683.
040502 -
040503 - Peter Jordon is reviewing the NWO... paper.  Need to resubmit so they
040504 - can view it on-line.
040505 -
040506 - Submitted ref DIT 1 4717 with links to the NWO... paper and to this
040507 - record.
040508 -
040509 -
040510 -
040511 -
040512 -
040513 -
0406 -
0407 -
0408 - Progress
0409 -
040901 -  ..
040902 - CRM Films needs Re-submission New World Order Book
040903 -
040904 - Lin called on behalf of Peter Jordon, President and CEO of CRM Films.
040905 -
040906 - They have the New World Order... book, ref OF 1 3160, submitted to
040907 - Tracy on 980215 via my email, ref DIP 1 1117 sent at ref SDS 5 1452.
040908 -
040909 - On 980306, I called Tracy and left a message about the status of
040910 - review, so evidently Tracy forwarded it to Peter Jordon.
040911 -
040912 - Lin said they have a printed copy of the material and it has a lot of
040913 - code in it that makes the actual text hard to read.  They want a clean
040914 - copy.
040915 -
040916 - I explained the code is likely HTML code that supports viewing on a
040917 - Web browser.  Tracy expected to have a Web browser installed in
040918 - March.
040919 -
040920 - The core idea of the paper is to explain a concept of...
040921 -
040922 -                   Anytime, anywhere intelligence
040923 -
040924 -    ...which is should be a significant advance in comprehension and
040925 -    utility relative to convetional printed material, and so can
040926 -    greatly enhance the value of traditional talking and listening
040927 -    skills taught in management training.
040928 -
040929 -    See for example IBM's plan to market "business intelligence" with
040930 -    expected sales of $70B by the year 2000. ref SDS 7 1247
040931 -
040932 - Viewing the book on-line with a Web browser illustrates a key concept
040933 - of what is meant by...
040934 -
040935 -                    connecting summary to detail
040936 -
040937 -    ...which Dave Vannier at Intel corporation reported on 971119 is a
040938 -    useful new design for communication. ref SDS 2 3320
040939 -
040940 - Since Intel manufacturers the microprocessors in computers, their
040941 - favorable review supports the report by the U.S. Army Corps of
040942 - Engineers' issued on 970418 that Communication Metrics automates the
040943 - "intelligence" function to organize, analyse and align information for
040944 - effective leadership. ref SDS 1 5368
040945 -
040946 - On 971229 a review of CRM films on talking and listening skills for
040947 - business communications indicated the benefit of adding "intelligence"
040948 - to information. ref SDS 3 3462 and ref SDS 3 2720,
040949 -
040950 - As a result I re-wrote the New World Order... paper to make an on-line
040951 - book for viewing on Web browsers, which was submitted to Tracy on
040952 - 980215 via, ref DIP 1 1117,
040953 -
040954 - Lin said they have Web browsers installed on their computers.
040955 -
040956 - Another interesting link is to a review of a book by Andy Grove, who
040957 - was Time magazine's "Man of the Year," and is Chairman and CEO of
040958 - Intel, which has been the most profitable firm in the world for
040959 - several years running.  His ideas on management appear to support key
040960 - aspects of Communication Metrics. ref SDS 9 0001
040961 -
040962 - On 980412 CBS News 60 Minutes broadcast a program segment explaining
040963 - the growing problem of information overload, indicating need for
040964 - solution. ref SDS 10 2085  This gives visibility the problem solved by
040965 - Communication Metrics by adding intelligence to information to produce
040966 - useful knowledge.
040967 -
040968 -
040969 -
040970 -  ..
040971 - CRM will try using Web Browser to View New World Order book
040972 -
040973 - I will submit the New World Order paper again, along with links to
040974 - this record that will enable Jordon and others who may wish to review
040975 - these ideas on applying technology and Cognitive Science to improve
040976 - the practice of business communications.
040977 -
040978 - Hopefully this will expedite review and the links in the Web pages
040979 - will facilitate a response.
040980 -
040981 - If the Web browser idea fails, or if for any reason, Peter needs the
040982 - material in conventional format, they can call and I will submit it
040983 - that way.  Normally, once they bring the material up on the screen in
040984 - a Web browser, they should be able to print it locally using the
040985 - "File" menu.
040986 -
040987 -
040988 -
0410 -
0411 -
0412 - 2216 called CRM
0413 -
041301 - Left message for Lin to call me for instructions to help Peter
041302 - navigate through the links in our letter.
041303 -
041304 - I called and talked to Tracy Hawley the next day.
041305 -
041306 - She said she forwarded the NWO... to Jordon because the subject is
041307 - outside her expertise.
041308 -
041309 - Tracy said she has received a lot of calls from customers requesting
041310 - a better film on "listening" skills.
041311 -
041312 - She is aware of my point that these requests cannot be meaningfully
041313 - accomplished, because communiation requires more understanding and
041314 - that cannot be accomplished while people are busy listening.
041315 -
041316 - I mentioned the link to Grove's book, but Tracy was not familiar with
041317 - Grove.
041318 -
041319 -
041320 -
0414 -
Distribution. . . . See "CONTACTS"