THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: February 22, 1990 09:30 PM .......; Rod Welch

Marketing, advertizing concepts, application of POIMS.

1...Summary/Objective
2...Promise of POIMS


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CONTACTS 
0201 - Chips & Tech.                      408 434 0600
020101 - Mr. Morris E. Jones
020102 - Vice President =Ext. 4283
020103 - Advanced Products =fax 434 0765

SUBJECTS
Marketing, Product definition, POIMS, Poetry, Harmony
Promise of POIMS v. Power of POIMS
Management is ART & Poetry
Explaining SDS, POIMS
POIMS Good Explanation of SDS But POIMS Negative Sales Impact Because
Usefulness Important Feature of Software Explained in POIMS
Purpose Explain Benefits of SDS from Experience Using SDS
Promise of POIMS Art Balance Harmony Creativity Poems
Art of Management Technology Brings Creativity of Poetry
Harmony Management Art Balance Objectives Resources Poetry Creativity

1512 -
1512 -    ..
1513 - Summary/Objective
1514 -
151401 - Follow up ref SDS 1 PO6I.
151402 -
151403 - Should we change the name of this thing from SDS to POIMS, or use
151404 - poims as a technology name, and make SDS a product that applies the
151405 - technology?
151407 -  ..
151408 - It is possible to make a product name a defacto technology, like
151409 - Xerox, DOS, Frigidare.
151410 -
151411 -     [On 900406 developed schematic showing integration of management
151412 -     elements. ref SDS 3 0001
151414 -  ..
151415 - Called and discussed with Morris, following up comments from Jeff on
151416 - 891025. ref SDS 1 PO6I
151418 -  ..
151419 - He feels SDS is simpler and neutral.
151421 -  ..
151422 - POIMS has high name recognition, but has a negative image with
151423 - business people, because most were not real engaged with poetry in
151424 - school.
151426 -  ..
151427 - POIMS provides a more direct explanation of the objectives of SDS than
151428 - trying to explain what SDS does.  When asked about SDS, I begin
151429 - discussing scheduling and record keeping which is pretty mundane,
151430 - there is no excitement in me or the listener, yet in fact this design
151431 - is a powerful idea.  When I describe POIMS as empowering people to
151432 - work independently while drawing instantly, when and as needed on
151433 - organizational resources, and in doing so create a reciprical resource
151434 - for others without any additonal time or expense. That sounds
151435 - exciting, at least to some.
151436 -
151438 -  ..
151439 - Promise of POIMS
151440 -
151441 - Fundamental idea of poetry is strengthening human memory and reasoning
151442 - with the power of harmony that balances objectives and resources,
151443 - commonly called creativity.
151445 -  ..
151446 - With SDS, everyone can be creative and remember like a poet.  People
151447 - can leverage the power of their words and ideas through the medium of
151448 - SDS.
151450 -  ..
151451 - Everyone who disliked poetry, never-the-less always wondered whether
151452 - there wasn't really something important there.  Here is an opportunity
151453 - to show that in a way poetry is a very practical knowledge tool.
151454 -
151455 -    [On 900507 ideas on "promise of poems" developed for presentation
151456 -    to Golden Gate University. ref SDS 4 0001
151458 -     ..
151459 -    [On 900703 applied in meeting at Stanford. ref SDS 5 3966]
151461 -     ..
151462 -    [On 940105 aligns with articles explaining managemnet as "art"
151463 -    requiring harmony. ref SDS 6 0001
151465 -     ..
151466 -    [On 940722 applied creativity from balance and harmony in poetry
151467 -    also needed to be creative in management, reviewing Tom Peter's
151468 -    book "On Excellence." ref SDS 7 4098]
151470 -     ..
151471 -    [On 941114 explained POIMS technology to IBM at COMDEX in Las
151472 -    Vegas. ref SDS 8 4810]
151474 -     ..
151475 -    [On 950703 power of poems as memory aid illustrated during trip to
151476 -    Disnyland. ref SDS 9 8706]
151478 -     ..
151479 -    [On 950812 applied explanation of poetry and alphabet in NWO paper.
151480 -    ref SDS 10 6933]
151482 -     ..
151483 -    [On 951012 explained poetry concept at the University of Santa
151484 -    Clara. ref SDS 11 6006]
151486 -     ..
151487 -    Use automation to supplant poetry, similar to using an automobile
151488 -    to go faster than a gifted runner, ref SDS 12 line 248.]
151490 -     ..
151491 -    [On 991108 research shows poetry was a memory technology.
151492 -    ref SDS 13 3596]
151493 -
151495 -  ..
151496 - Morris agreed this is useful capability.
151498 -  ..
151499 - He is still concerned that association with poetry is a negative for
151500 - sales.
151502 -  ..
151503 - Maybe there is a way to gain the benefit of associating SDS with the
151504 - balance, harmony and creativity of poetry, and limit association of
151505 - negatives.
151506 -
151507 -
151508 -
151509 -
151510 -
151511 -
151512 -
151513 -
1516 -
1517 -
Distribution. . . . See "CONTACTS"