THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: December 5, 2004 02:38 AM Sunday; Rod Welch

Marketing procedures attract customers with links in email.

1...Summary/Objective


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CONTACTS 

SUBJECTS
Attract Customers Email Procedures 25 Links Short Description Market
SDS Records On Internet Provide Links to SDS Home Pages that Explain
Advertise Procedures Customers Attract Email 25 Links Short Descript

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0805 -    ..
0806 - Summary/Objective
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080701 - Follow up ref SDS 1 W49I.
080702 -
080703 -
080704 -
080706 -  ..
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0809 -
0810 - Progress
0811 -
081101 - Received ref DRT 1 0001 from Gary explains procedures for advertising
081102 - SDS....
081103 -
081104 -    1.  An iteresting finding on links in promotional emails at
081105 -
081106 -              http://www.all-in-one-business.com/imm/20041203/review.html
081108 -         ..
081109 -    2.  A recent study conducted by Email Labs reported much higher
081110 -        click-thru rates for emails containing many links rather than
081111 -        fewer. 25+ links produced the highest click through rates-29%
081112 -        above emails not having at least 25 links.
081113 -
081115 -  ..
081116 - This source shows....
081117 -
081118 -                Email Marketing: 4 Tips to Improve Response
081119 -                Copyright 2004
081120 -                by Kevin Bidwell
081121 -
081122 -                All-In-One-Business.com
081123 -                956 South Highway 25W
081124 -                Williamsburg, KY 40769
081125 -                (606)539-0091
081127 -         ..
081128 -        Email marketing is one of the best, most cost effective ways
081129 -        to advertise any product or service-even for offline products.
081130 -        Here are some tips to make your offline marketing efforts more
081131 -        effective:
081133 -         ..
081134 -        Make Your Return Email Address "Meaningful"
081136 -         ..
081137 -        Put in Lots of Links
081139 -         ..
081140 -        A recent study conducted by Email Labs reported much higher
081141 -        click-thru rates for emails containing many links rather than
081142 -        fewer. 25+ links produced the highest click through rates-29%
081143 -        above emails not having at least 25 links.
081144 -
081145 -            [On 041210 opportunity to promote SDS with 25+ links.
081146 -            ref SDS 2 MW4G
081148 -         ..
081149 -        While this may be simpler in a newsletter, it might be more
081150 -        difficult to achieve in a "single product promotion." One way
081151 -        I am addressing this is to place more links in single product
081152 -        promotions for companion products.
081154 -         ..
081155 -        For example: We recently did a bulk mailout advertising a
081156 -        product for our
081157 -
081158 -            http://www.MilitarySurplusStore.com
081160 -         ..
081161 -        While we wanted to sell that particular product, we also wanted
081162 -        to grab visitors and buyers who were NOT interested in that
081163 -        particular product.
081165 -         ..
081166 -        By adding links to various other products at the base of the
081167 -        email, we were able to grab more visitors and buyers. Many
081168 -        other store sites using permission based bulk email are doing
081169 -        the same.
081170 -
081172 -         ..
081173 -        Keep Subject Lines Short
081175 -         ..
081176 -        The same study reported shorter subject lines along with those
081177 -        added links generated a 12.5% higher open rate.
081179 -         ..
081180 -        Subject lines of less than 49 characters received the highest
081181 -        click-throughs in the study.
081183 -         ..
081184 -        Keeping subject lines short should increase the number of your
081185 -        emails that are opened, which should ultimately increase click
081186 -        throughs and sales.
081187 -
081189 -         ..
081190 -        Track Sales Not Just Click-Throughs
081192 -         ..
081193 -        In email marketing we often are tempted to go with the email
081194 -        message that produces the highest "click throughs"-visits to a
081195 -        site. But not all click-throughs are created equal.
081197 -         ..
081198 -        Curiosity can produce high click-throughs, but may not
081199 -        necessarily result in sales. Make sure in your own email
081200 -        marketing you are comparing people who click through via an
081201 -        email with the actual sales results from that click through.
081203 -         ..
081204 -        Putting these four tips to work should help you increase the
081205 -        overall effectiveness and profitability of your email
081206 -        campaigns. For more ideas on how to make that happen, I have
081207 -        put together a free report:
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