THE WELCH COMPANY
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S U M M A R Y


DIARY: December 7, 2001 08:27 PM Friday; Rod Welch

Letter to Henry van Eyken on managing editor for Fleabyte.

1...Summary/Objective
................Managing Editor Attracts Volunteers
.........Advertising Sales by Managing Editor
.........Novel Experimental Journalism - Advertising Out
.........Human Side of Augmenting Intelligence Henry's Current Focus

ACTION ITEMS.................. Click here to comment!

1...Does Henry want Rod to look into attracting advertising
2...How would Welch support in the role of Managing Editor to

CONTACTS 

SUBJECTS
Fleabyte Online Publishing Develop Model Managing Editor Online Publi
Managing Editor Fleabyte Henry van Eyken Asks Welch to Volunteer

0804 -    ..
0805 - Summary/Objective
0806 -
080601 - Follow up ref SDS 12 OR3N, ref SDS 11 OR3N.
080602 -
080603 - Received ref DRT 1 0001 dated 011203 from Henry van Eyken responding
080604 - to the letter, ref DIP 11 0001, on 011202, ref SDS 12 0001, that
080605 - answered Henry's letter on 011125. ref SDS 11 OR3N
080606 -
080607 - The record on 011125 says clarification is needed on Henry's objective
080608 - concerning a managing editor. ref SDS 11 OS3G
080609 -
080610 -     Sent Henry an email declining his generous offer to be managing
080611 -     editor.
080612 -
080613 -     Eugene Kim would be a better choice, because he has experience in
080614 -     the publishing business, ref SDS 4 2063, and developed good ideas
080615 -     for organizing the work in his letter on 001126. ref SDS 6 BY4K
080616 -
080617 - Henry says today...
080618 -                ..
080619 -            1.  My idea was that you become the managing editor,
080620 -                using your management tool. ref DRT 1 DV5O
080621 -
080622 -
080623 -                 ..
080624 -                Managing Editor Attracts Volunteers
080625 -
080626 -
080627 -            2.  The managing editor's role is primarily an
080628 -                organizational one, i.e. project management. This
080629 -                includes ways and means, project efficiency, these kind
080630 -                of things. Initially, this would include attracting
080631 -                volunnteers willing to take on specific tasks.
080632 -                ref DRT 1 JV6H
080633 -
080634 -                    What would volunteers do?
080635 -
080636 -                    What would is the attraction for a volunteer?
080637 -
080638 -
080696 -
080697 -
080698 -          ..
080699 -         Advertising Sales by Managing Editor
080700 -         Novel Experimental Journalism - Advertising Out
080701 -
080702 -         Fleabyte, as an e-journal introduces and must continue to
080703 -         introduce some novel, experimental ways of working. Question
080704 -         is whether the outcomes of these may be legally protected for
080705 -         potential revenue generation for Bootstrap, or for Fleabyte
080706 -         (to pay people), or both. The traditional view of editorial
080707 -         funding through advertising is out. I guess that PBS (public
080708 -         broadcasting) is the better model. I imagine that this would
080709 -         be a serious concern for a managing editor.  Myself, I just
080710 -         haven't got the time to even contemplate such matters. I am
080711 -         not looking for personal revenue, but wish to avoid much
080712 -         personal expense. ref DRT 1 PPXR
080713 -
080714 -              Does Henry want Rod to look into attracting advertising
080715 -              for Fleabyte?
080716 -
080717 -              What is the pitch?
080718 -
080719 -              What readership does Fleabyte have, or expect to have,
080720 -              that will be attractive to advertisers under conditions
080721 -              of highly competitive and fragmented Internet
080722 -              environment?
080723 -
080724 -              Henry planned in his letter on 011125 to become the
080725 -              Economist for the field of augmenting mental cognition.
080726 -              ref SDS 11 OR3N
080727 -
080728 -              What theory or policy
080729 -
080730 -
080731 -
080732 -          ..
080733 -         Human Side of Augmenting Intelligence Henry's Current Focus
080734 -
080735 -         Henry's "editorial time" will go to study literature on the
080736 -         "human side" of the augment equation. (Most people in the
080737 -         Valley work on the "tool side," a part for which Henry says he
080738 -         is not well equipped.)  He believes effective augmentation -
080739 -         as a future way of life - is more than screwing digital tools
080740 -         onto insufficiently well understood minds and must take into
080741 -         account that the brain is more than an info processing machine
080742 -         in the sense we ordinarily perceive that, i.e. without regard
080743 -         for private emotional and cultural factors, etc. ref DRT 1
080744 -         SA4F
080745 -
080746 -              Nobody in the Valley or anywhere else has demonstrated
080747 -              ability to develop technology that augments human
080748 -              intelligence, as shown in the record on 011003.
080749 -              ref SDS 8 SP6G
080750 -
080751 -              "Human side" of augmenting intelligence relates to work
080752 -              roles, practices, and organizational structure for
080753 -              deploying tools, which in combination enable continual
080754 -              improvement through continual learning, explained in the
080755 -              letter on 011029. ref SDS 9 MT6G  The record on 011125
080756 -              directly addresses this, ref SDS 11 OH5F, yet Henry does
080757 -              not discuss it.
080758 -
080759 -              POIMS explains how technology augments human cognition.
080760 -              ref OF 1 0367
080761 -
080762 -              This has been presented to Henry and colleagues on
080763 -              OHS/DKR for two (2) years, and no serious "study" has
080764 -              been demonstrated.
080765 -
080766 -
080767 -         Henry's time is geared mainly toward developing Fleabyte as a
080768 -         demo for shaping a DKR in an e-journal setting more than to
080769 -         maximizing content publishing, but not ignoring the latter.
080770 -         ref DRT 1 RSRT
080771 -
080772 -              How would Welch support in the role of Managing Editor to
080773 -              attract volunteers and advertising for Fleabyte benefit
080774 -              Welch?
080775 -
080776 -
080777 -
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080789 -