CONTACTS 
0201 - Deneen Consulting                    925 229 1858
020101 - Mr. John Deneen
020102 - jjdeneen@ricochet.net
0202 - Conover Consulting                   503 NNN XXXX
020201 - Mr. Matt Conover
020202 - mattc@silcon.com

SUBJECTS
Conover, Matt's Business Model
VC Seminar in April

0504 -    ..
0505 - Summary/Objective
0506 -
050601 - Follow up ref SDS 19 0000, ref SDS 16 0000.
050602 -
050603 - Received ref DRT 1 0001 from John, submitting an action plan prepared
050604 - by Matt Conover, who wants to move quickly making arrangements to
050605 - attend a VC seminar in April, ref DRT 1 0002, that can lead to
050606 - financing for the project Matt proposed in his letter, ref DRP 1 0002,
050607 - received on 010211. ref SDS 16 UP5K
050608 -
050609 - Key point is funding a booth, and getting administration done to
050610 - participate.
050611 -
050612 - Fall back position is attending event without a booth, but making
050613 - contacts based on having a unique KM deliverable nobody else can show.
050614 -
050615 -     [On 010220 submitted letter to John, Jack and Matt. ref SDS 20
050616 -     0001
050617 -
050618 -     [On 010221 Jack comments on planning. ref SDS 21 0001
050619 -
050620 - Specific product development costs planning, and revenue projections.
050621 - This seems different from Open Source model that gives stuff away. In
050622 - any case, this can be done over next few months leading up to event.
050623 - ref SDS 0 S56K
050624 -
050625 -
050626 -
0507 -
0508 -
0509 - Progress
0510 -
051001 -     ..
051002 -    SDForum for VCs, Potential Partners in March or April
051003 -    Fees and Planning for Trade Fair Needed by Next Week
051004 -
051005 -    Follow up ref SDS 16 XH4M.
051006 -
051007 -    On 010211 John submitted a letter introducing Matt Conover as an
051008 -    experienced business development manager. ref SDS 16 XM4I
051009 -
051010 -    At that time, Matt submitted a sketch for a business model based on
051011 -    John's ideas and input from Jack Park. ref SDS 16 UP5K
051012 -
051013 -  ..
051014 - Matt proposes....
051015 -
051016 -    The SDForum Showcase for VCs and other potential partners makes a
051017 -    motivating target date. It's in March or April, far enough away to
051018 -    allow time to generate some demos and alliance agreements with
051019 -    name-brand partners for legitimacy and marketing punch. Plus there
051020 -    is a deadline one week from today by which to stimulate commitment
051021 -    action for the the necessary work and trade fair fees. ref DRT 1
051022 -    H44J
051023 -
051024 -    By next Friday, Matt, John, Jack, Rod, et al, must....
051025 -
051026 -        [...below consider attending SDForum without getting a booth.
051027 -        ref SDS 0 YO4L
051028 -
051029 -    1. Request invitation
051030 -
051031 -          ...to be among the 10-16 firms for special showcase for
051032 -          presentations to VCs in private room settings, as well as
051033 -          booth fees. ref DRT 1 F95G
051034 -
051035 -          What are the steps for requesting a booth?
051036 -
051037 -          Who can do this on behalf of a non-existing organization?
051038 -
051039 -              [On 010221 will not attend seminar. ref SDS 21 SP35
051040 -
051041 -    2. Ponying up of cash for a booth,
051042 -
051043 -          How much does a booth cost?
051044 -
051045 -              [On 010221 will not attend seminar. ref SDS 21 SP35
051046 -
051047 -    3. Commit time to
051048 -
051049 -          host the booth
051050 -
051051 -             What is entailed in hosting a booth?
051052 -
051053 -             What is cost to prepare an adequate booth?
051054 -
051055 -          study time
051056 -
051057 -             What needs to be studied? -- need a list and resources.
051058 -
051059 -              [On 010221 will not attend seminar. ref SDS 21 SP35
051060 -
051061 -        [...below consider attending SDForum without getting a booth.
051062 -        ref SDS 0 YO4L
051063 -
051064 - Matt says...
051065 -
051066 -    This schedule of tasks to perform by 010223 will force a near-term
051067 -    demonstration of serious intent to do something rather than talk in
051068 -    descriptive terms and draw pictures. ref DRT 1 F95G
051069 -
051070 -        Matt makes a good point.
051071 -
051072 -        SDS is a direct demonstration of Knowledge Management, and
051073 -        further demonstrates the ability to deliver useful business
051074 -        intelligence anytime, anywhere in where world.
051075 -
051076 -        This is a deliverable that nobody else can deliver. no other
051077 -        demonstration that anyone else can do KM.
051078 -
051079 -  ..
051080 - Matt continues....
051081 -
051082 -    To wit: An Executive Summary including Value Proposition, with
051083 -    succinct product descriptions, target market, market size, and net
051084 -    profits for first five years. ref DRT 1 R55N
051085 -
051086 -        Is this scope needed by 010223, or by the date of the event?
051087 -
051088 -        Executive Summary for SDS business plan, ref OF 1 0201, started
051089 -        on 000802 could be fleshed out to accomplish this step?
051090 -        ref SDS 2 0004
051091 -
051092 -        SDS brochure provides product description; need update for
051093 -        Internet.
051094 -
051095 -        Set vision of integrating pictures and spreadsheets.
051096 -
051097 -        Target markets need to be identified - people who use alphabet
051098 -        technology.
051099 -
051100 -           This needs some thought.
051101 -
051102 -           In one sense, SDS replaces wordprocessing and email, except
051103 -           there is a subsidiary market for a new work role, like
051104 -           everyone uses spreadsheets, but accountants and engineers
051105 -           use them with greater vigor.
051106 -
051107 -  ..
051108 - Matt says a.....
051109 -
051110 -    Business Plan should describe product suite modules, with forecasts
051111 -    of adoption rate at various levels of product pricing, specific
051112 -    examples of target sales prospects, possible and likely units per
051113 -    year, gross revenue spreadsheets, less costs of production and
051114 -    marketing to be ballparked after next week, including staffing
051115 -    charts for programmers, marketers and administrators, licensing
051116 -    fees, manufacturing contracts for CDs or DVDs with shrink-wrap,
051117 -    documentation writing and printing, advertising scales, etc. And
051118 -    some trend lines showing explosive net profits that will attract
051119 -    investors. ref DRT 1 UG6H
051120 -
051121 -        Can SDS business plan started on 000802 be fleshed out to
051122 -        accomplish this step? ref SDS 2 0001
051123 -
051124 -           [On 010221 John Deneen indicated next step is to meet with
051125 -           Pacific Consultants in about two weeks. ref SDS 21 F77F
051126 -
051127 -           [On 011011 Matt asks for explanation of SDS and Com Metrics
051128 -           again. ref SDS 22 VF4K
051129 -
051130 -
051131 - Matt is making progress working on....
051132 -
051133 -    Assembling lists of venture capital people, meeting funders,
051134 -    learning their target criteria for investment, and proposing joint
051135 -    marketing efforts to funders. ref DRT 1 KH3H
051136 -
051137 -    Matt needs.....
051138 -
051139 -        parameters of what to keep secret, or at least what is possible
051140 -        to disclose, ref DRT 1 GM3L,
051141 -
051142 -            At this juncture, Matt likely does not know enough about
051143 -            SDS and KM to worry about making anything secret; actually
051144 -            nobody does.
051145 -
051146 -
051147 -        how close we are to a marketable product, and
051148 -
051149 -            We are 12 - 24 months from a marketable SDS product.
051150 -
051151 -
051152 -        how much funding will be required.
051153 -
051154 -            Initial guess: $5M - $10M for SDS product development; 15M$
051155 -            to begin marketing, and could reach $100M.
051156 -
051157 -            Other.....
051158 -
051159 -               "OHS" - $30M+ to define and develop.
051160 -
051161 -               ......
051162 -
051163 -
051164 -
051165 -
0512 -

SUBJECTS
Conover, Matt
Organization Chart
Objectives Wants Org Chart Showing His Assignment
Engelbart, Doug
CEO Need Candidates

1708 -
170801 -  ..
170802 - Matt's Objective - Organization and Revenue Planning
170803 -
170804 -
170805 -    Need position description for Matt in the org chart, budget and HR
170806 -    profiles, but also in getting the funding rolling by a target date.
170807 -
170808 -    Need to demonstrate progress toward a real position to maintain the
170809 -    faith of people who are cooperating by funding me. ref DRT 1 OL4H
170810 -
170811 -    The rest of you might need to demonstrate such progress too.
170812 -
170813 -        We all need an org chart and revenue stream.
170814 -
170815 -        Matt's work product looks like a good candidate for a COO,
170816 -        reviewed on 990625, ref SDS 1 8183, maybe president material,
170817 -        depending on age, experience, etc.
170818 -
170819 -            [...below, Matt wants assurance he will have a position, if
170820 -            efforts are successful on developing a business plan.
170821 -            ref SDS 0 S3W9
170822 -
170823 -        Jack can be whatever he wants; certainly qualifies as chief
170824 -        computer scientist, VP of product development, etc., per
170825 -        planning submission on 010201, ref SDS 14 0001, and on 001130.
170826 -        ref SDS 3 R73H
170827 -
170828 -        John could possibly be involved with marketing and business
170829 -        development, depending on his objectives.
170830 -
170831 -        Need a "name" to head up the outfit in order to attract
170832 -        funding.  Have been penciling in Morris Jones, who was SVP and
170833 -        a founder of Chips and Technologies, now with Intel.  He has
170834 -        not committed to do this, but with funding might make the move.
170835 -        Need list of other candidates.
170836 -
170837 -        There is discussion in the record of Doug Engelbart being
170838 -        involved in the project. ref DRT 1 OZ5N
170839 -
170840 -            Doug could fill an "of counsel" role, without operational
170841 -            responsibilities, who provides guidance and certainly
170842 -            credibility to any KM project.
170843 -
170844 -            He might be a member of the board.
170845 -
170846 -
170847 -
170848 -
1709 -

SUBJECTS
Park and Engelbart Develop Schedules for OHS and Other Features, Matt
Schedule Business Plan Tasks

2005 -
200501 -  ..
200502 - Schedule for Week of 010220 - 010223 -- A Lot to Do
200503 -
200504 - Matt requests...
200505 -
200506 -    Could you please get back to me this weekend about whether this
200507 -    front-burner action schedule proposal is exciting to others?
200508 -    ref DRT 1 IY5H
200509 -
200510 -        Matt's planning is appealing, encouraging and essential, per
200511 -        above. ref SDS 0 8588
200512 -        ..
200513 -        Might be ambitious based on current status of project.
200514 -
200515 -        John Deneen submitted a letter saying he is out town for this
200516 -        weekend. ref DRT 1 0001
200517 -
200518 -           John's report on 010216 of having made a favorable
200519 -           impression at a recent professional event by showing SDS on
200520 -           the Internet using his wireless computer, ref SDS 19 K4RK,
200521 -           indicates that he and Matt could attract interest of VCs
200522 -           based on the ability to perform KM, even without having a
200523 -           booth at the SDForum.  Accordingly, we need not rush ahead
200524 -           to meet this particular objective that is constrained by
200525 -           time, should begin planning on doing VC presentations on a
200526 -           regular basis.
200527 -
200528 -     ..
200529 -    Jim Spohrer meeting at IBM on 010219 - 010221
200530 -
200531 -        Meeting with IBM and/or InfoInPlace could yield important info.
200532 -        Matt expects the work would be back-end loaded in the week.
200533 -        Therefore should ask Dr. Spohrer for the earliest day possible,
200534 -        to make max time for working together. ref DRT 1 OZ5N
200535 -
200536 -           On 010216 John advised the meeting with Jim Spohrer has to
200537 -           be confirmed after planning to prepare for the meeting,
200538 -           which is still pending. ref SDS 19 QX4F
200539 -
200540 -           [On 010220 meeting with Jim deferred; ask about purpose of
200541 -           the meeting. ref SDS 20 CE4K
200542 -  ..
200543 -
200544 -    SDF evening meeting,
200545 -
200546 -        When and where is this event to occur?
200547 -
200548 -
200549 -
2006 -

SUBJECTS
Park and Engelbart Develop Schedules for OHS and Other Features, Matt
OHS Modules Scope Schedule Needed from Jack Park and Doug Engelbart
Engelbart, Doug

2306 -
230601 -     ..
230602 -    OHS Module Scope
230603 -
230604 -
230605 -    Jack Park and Doug can meet to flesh out schedules for each of
230606 -    their modules.
230607 -
230608 -        This is a good task.  The OHS/DKR team at SRI has been working
230609 -        on this for a year; so, identifying modules and determining
230610 -        work packages, time and cost would be helpful.
230611 -
230612 -        What level of "fleshing out" is required?
230613 -
230614 -          [On 010221 Jack estimates the core of OHS can possibly be
230615 -          done in this calendar year. ref SDS 21 039L
230616 -
230617 -
230618 -
230619 -
230620 -
2307 -

SUBJECTS
Conover, Mat Assurance Included in Venture to Invest Time on Bu

2704 -
270401 -  ..
270402 - Business Planning Requires Commitment of Time....
270403 - Matt Conover Has Competing Opportunities, Wants Assurance
270404 -
270405 -
270406 - Matt notes....
270407 -
270408 -    Need to spend a lot of time together planning, which entails
270409 -    writing and reviewing proposed document versions.
270410 -
270411 -        Need list of plans and documents to prepare.
270412 -
270413 -        Need schedule of how to get from here to there.
270414 -
270415 -
270416 -    Matt will commit to the time if there is a high probability that I
270417 -    will be included in the eventual project. Perhaps your next email
270418 -    or phone call could confirm this aspect before I spend a lot more
270419 -    time on it. There are competing meetings that week that could carry
270420 -    me in another direction that I would be giving up by spending time
270421 -    on this, so I need to start getting a feel for if there is anything
270422 -    imminent or at least real here in the potential for production
270423 -    funding.
270424 -
270425 -        Above, there is consideration of a role for Matt. ref SDS 0
270426 -        GH5A
270427 -
270428 -        Matt deserves timely response.
270429 -
270430 -        Called John this evening and was unable to make contact.
270431 -
270432 -        [On 010220 submitted letter to John, Jack and Matt. ref SDS 20
270433 -        0001
270434 -
270435 -
270436 -
270437 -
270438 -
270439 -
270440 -
270441 -
270442 -
270443 -