THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: February 2, 2000 03:48 PM Wednesday; Rod Welch

Notify Stanford about Com Metrics.

1...Summary/Objective
2...Integrate Management Science and Engineering
3...Mission of the new department...
4...Recommend Adding Cognitive Science to Management Science Disciplines
5...Knowledge Management Dilemma
6...Information Overload Causes Meaning Drift
7...Humans are Genetically Designed to React by Speaking and Listening
8...Communication Biggest Risk in Enterprise


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CONTACTS 
0201 - Stanford University                  650 723 3823
020101 - Department of Management Science and Engineering
020102 - Ms. M. Elisabeth Pate-Cornell; Chair  =650 723 3823
020103 - yourname@organization.xxx

SUBJECTS
Colloquium Unfinished Revolution, 000106
Stanford Center Professional Dev
KM Needs Formal Academic Training
Educate Benefits of Empathic, User Centered Design

0806 -    ..
0807 - Summary/Objective
0808 -
080801 - Follow up ref SDS 22 0000, ref SDS 21 0000.
080802 -
080803 - Submitted ref DIT 1 0001 to Professor Elisabeth Pate-Cornell, Chair of
080804 - a new department at Stanford for Management Science and Engineering,
080805 - which has a web site...
080806 -
080807 -
080808 -            http://www.stanford.edu/dept/MSandE/
080809 -
080810 -
080811 - ...on 000217 SCPD submitted notice of advanced course in project
080812 - management. ref SDS 25 0001
080813 -
080814 - ..
080815 - Elisabeth has a biography at...
080816 -
080817 -
080818 -    http://ieem.stanford.edu/faculty/pate-cornell.html
080819 -
080820 -
080821 - ...which lists risk analysis as part of her expertise.
080822 -
080823 -  ..
080824 - Integrate Management Science and Engineering
080825 - Mission of the new department...
080826 -
080827 -      The mission of the MS&E department will be research and education
080828 -      associated with the development of the knowledge, tools, and
080829 -      methods required to make decisions and shape policies, configure
080830 -      organizational structures, design engineering systems, and solve
080831 -      operational problems associated with the information-intensive,
080832 -      technology-based economy.
080833 -
080834 - The goal of this new department is to exploit all the synergies among
080835 - existing areas of expertise:
080836 -
080837 -   •  Operations Research and mathematical methods of systems analysis
080838 -   •  Production operations and manufacturing
080839 -   •  Decision analysis and risk analysis
080840 -   •  Economics, finance, public policy and strategy
080841 -   •  Organization behavior, management and entrepreneurship
080842 -
080843 -
080844 -
080845 -  ..
080846 - Recommend Adding Cognitive Science to Management Science Disciplines
080847 -
080848 - Stanford's web site says...
080849 -
080850 -    The opportunity is in the power to combine the different
080851 -    disciplines, to understand the variety of problems involved in the
080852 -    engineering aspects of management of systems and technologies, to
080853 -    create appropriate problem formulations and solutions, and to
080854 -    provide relevant decision support. The two existing departments
080855 -    (IEEM and EES&OR) bring to the new one considerable assets to
080856 -    respond to the global challenges: a focus on high technology,
080857 -    production and manufacturing in a fast-changing world, information
080858 -    systems, supply chain management, decision and policy making, work
080859 -    and technology, management of technologies and of technological
080860 -    risks, and the mathematical tools to address such problems.
080861 -
080862 -  ..
080863 -
080864 - My letter today, points out that this department does not list
080865 - cognitive science as a discipline for improving management.
080866 - ref DIT 1 0001
080867 -
080868 -
080869 -  ..
080870 - Knowledge Management Dilemma
080871 - Information Overload Causes Meaning Drift
080872 - Humans are Genetically Designed to React by Speaking and Listening
080873 - Communication Biggest Risk in Enterprise
080874 -
080875 - Cite letter in the record on 000106 explaining...
080876 -
080877 -
080878 -           Communication Biggest Risk in Enterprise
080879 -
080880 -
080881 - ...from the discussion with Morris discussing the knowledge management
080882 - dilemma. ref SDS 11 5120
080883 -
080884 - Based on Elisabeth's expertise in risk management, ref SDS 0 3899,
080885 - point out that communication requires a system of metrics that create
080886 - connections of cause and effect to maintain alignment to avoid the
080887 - risk of meaning drift. ref DIT 1 8085
080888 -
080889 - Cite letter on high cost of medical mistakes, ref DIP 3 0001, issued
080890 - on 990924, ref SDS 7 0001, to explain the level of risk from
080891 - transferring and deferring mistakes, caused by constant information.
080892 - ref DIT 1 4316
080893 -
080894 - Explained background meeting with Ray Levitt on 970723 who explained
080895 - his program for communication metrics called VDT, ref SDS 5 2502, and
080896 - point out that this provides guidance on avoiding meaning drift.
080897 - ref DIT 1 0507
080898 -
080899 - Explain Doug Engelbart's Colloquium at Stanford, ref DIT 1 2496, and
080900 - provided link to review of class on 000120, pointing out that the main
080901 - focus is computer science, and that this is not sufficient to solve
080902 - the knowledge management, as shown in the record on 000120.
080903 - ref SDS 12 5063 and ref SDS 12 4410
080904 -
080905 - Ask Elisabeth if Ray's VDT program is involved with the MSE work on
080906 - integrated disciplines, and how might Communication Metrics be
080907 - evaluated for incorporation into the curriculum? ref DIT 1 2014
080908 -
080909 - Received ref DRT 1 0001 from Elisabeth saying she will submit my
080910 - letter to people in the organizational behavior group.
080911 -
080912 -
080913 -  ..
0810 -
0811 -
0812 - 1622 called Elisabeth
0813 -
081301 - She commented favorably about my letter on Stanford's work to teach
081302 - management as an integrated science, per above. ref SDS 0 0001
081303 -
081304 - Elisabeth asked about the Colloquium at Stanford presenting a vision
081305 - for integrated management to augment human capabilities, cited in my
081306 - letter to Elisabeth. ref DIT 1 2496
081307 -
081308 - I explained the Colloquium is conducted every Thursday at 1600 in the
081309 - Stanford Center for Professional Development, across the street from
081310 - the Terman Engineering Building.  We discussed briefly initial goals
081311 - reviewed on 000120. ref SDS 12 0001  Elisabeth said she will try to
081312 - attend the session tomorrow afternoon, since it is near her office.
081313 - ..
081314 - Elisabeth advised that Stanford's new Management Science effort
081315 - recognizes the importance of communication, and that Ray Levitt is
081316 - active in the integrated discipline group, per the question in my
081317 - letter this morning. ref DIT 1 0507
081318 -
081319 -     [On 000222 received letter from Ray on another matter.
081320 -     ref SDS 26 0001]
081321 - ..
081322 - She feels I should hear from someone about reviewing
081323 - Communication Metrics, based on distribution of my letter, which she
081324 - noted earlier in her response. ref DRT 1 0001  Elisabeth said the
081325 - Management Science department is pursuing fresh ideas and
081326 - perspectives.
081327 -
081328 -     [On 000725 discussed opportunity to improve education with Pat
081329 -     Lincoln at SRI. ref SDS 27 AH5K
081330 -
081331 -     [On 000829 called Elisabeth to follow up. ref SDS 28 0001
081332 -
081333 -
081334 -
081335 -
081336 -
081337 -
081338 -
081339 -
Distribution. . . . See "CONTACTS"