440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700

July 9, 1999

03 00050 61 99070901

Mr. William A. Benkavitch
19 Waleship Plaza
San Francisco, CA 94111

Subject: NSF proposal #9961176
Communication Metrics Research Grant

Dear Bill,

Thanks for your letter on June 25. NSF requested resubmission to meet format issues. This was done on June 16; and the proposal was enhanced. On June 29 got a call from NSF saying the proposal would be reviewed on the merits. There is about a 2% chance of approval, based on experience of people reviewing these ideas, and under reasoning from a book, The Innovator's Dilemma setting out the challenge of disruptive technologies.

The recent issue of Fortune magazine has a good article on why CEOs fail, that seems to support Communication Metrics.

Thanks again for continuing interest.



Rod Welch