THE WELCH COMPANY

440 Davis Court #1602

San Francisco, CA 94111-2496

415 781 5700






September 28, 1998                                                                   03 00050 61 98092801



Mr. Kirby Timmons
Creative Director
Production Department
CRM Films
2215 Faraday Avenue
Carlsbad, CA  92008

Subject:  Communication Metrics
                 Kirby's Review...
                 New World Order Needs Old Time Religion

Ref:   a. Telecon Kirby/Rod Sep 22, 1998
          b. Welch letter to Lin Sep 8, 1998
          c. Welch letter to Peter Sep 4, 1998

Dear Kirby,


Just checking on progress reviewing the

New World Order... on the Welch

web site from our

discussion last Tuesday, ref a?




Does the idea of adding

intelligence to management seem attractive?




In our discussion, you did not mention receiving my

letter to Peter,
ref c, which

Lin Simpson indicated was forwarded to you on Sep 8.  It sets out
possible story lines and direction for a film, particularly on the need to
demonstrate that poor communication costs money, and fixing it requirs more
than avoiding hurt feelings, which is the staple of management training.




Sincerely,


THE WELCH COMPANY






Rod Welch