Date: Sun, 16 Jun 2002 09:19:07 -0700
Mr. Rod Welch
The Welch Company
440 Davis Court #1602
San Francisco, CA 94111 2496
|Subject:||SDS and market research|
I agree with the point that market research is not appropriate for
determining market size for disruptive technologies.
An approach that I do consider makes sense is to model potential users needs as clearly as we can so that we can demonstrate how features of the program provide benefits that the users can appreciate. That connection hasn't yet been made for people like Jack Park, who thinks it is an "interesting idea" but doesn't provide anything he thinks most people need.
Both Jack's view and yours on email...
I don't consider that it is an "or" question.
Consider the scenario - you and I are each running separate instances of SDS
each with a sharable portion on the web. Using SDS to construct email and then
sending it provides a way to add intelligence to the construction of the
content. If SDS can then take that "remote record" and incorporate it directly
so that it will be available for reference, I think we can combine some of the
immediacy of email with the thought and consideration of content construction
needed for good management. This is similar to the approach you take when you
reference an HTML letter, except that the letter is HTML rather than an SDS
The market research argument is that market sizes for a disruptive technology cannot be determined from market research. On the other hand, such products are under far much more pressure to provide early adopters with benefits that they can appreciate and brag about.
This is one reason for wanting to supply connections to some of the tools that are in use now.
Even more to the point, tools such as email are in widespread use for what many consider good reasons. Whether the reasons they cite are the correct ones is open to debate, but attempting to identify what features of a tool are the real reason for popularity is a perfectly sensible thing to do when developing a disruptive technology.
Among the useful features of email are:
Garold L. Johnson
Sent: Saturday, June 15, 2002 12:31 PM
Mr. Garold L. Johnson
City, St Zip
|Subject:||SDS more memory, Morris/Brandon on Right Track|
Thanks for comments on this. We have a good team working on the
interim solution now.
Look forward to progress on SRS for next generation of SDS, per telecon yesterday.
Perhaps when you get to a reasonable level you can ask Morris for
Morris emphasized on 010720 the importance of getting 500K customers in order to justify investing time for making it faster and easier to work intelligently.
Right now customers for intelligence are latent, struggling to use stream of conscious methods supported by IT that everybody likes, e.g., email, wordprocessing, Powerpoint, meetings, calls, noted by Jack Park on 010908...
...and later on 011003 by Eric Armstrong...
Since these methods are missing ingredients that integrate time and
information for adding intelligence to daily management, noted by Bill
DeHart at PG&E on 000709....
...demand is growing for saving time and money by strengthening
accountability to improve productivity, earnings and stock prices,
reported on 020204....
The work you are doing and work Morris is doing with the Microsoft
staff to extend the life of the initial version of SDS, make it more
possible for a broader base of people to see the light, as explained
The Welch Company