THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: August 11, 1997 02:15 AM Monday; Rod Welch

Received letter from Max Wideman about CE Communication Metrics report.

1...Summary/Objective
2...Max had more trouble sending me stuff via Internet. Two messages he
3...Max offers good luck with Intel based on the notes of the meeting with
....Max does not inquire/comment about the ideas in the Intel notes
4...He found analysis of IBM's acquisition of Lotus "interesting." ref DRT
....Max can advise if he wants to see notes of the meeting with IBM on
5...Max asks about the source of reference numbers, are they automatic, or
....This is addressed in my letter to Max dated 970724, ref DIP 3 line
6...Max completed reading the Communication Metrics report on 970808, ref
....Questions
....How many people did you have working on the COE assignment? ref DRT
........Welch worked alone on the assignment in order to demonstrate
....It looks like a helluva lot of work to keep the thing going. Did
........SDS lets fewer people accomplish more work under the
........Max does not indicate having read "Typical Day Scenario."
....Looking back, how did the CE assignment work out for you? ref DRT 1
........The Communication Metrics report says the project worked well
....How much of the report did you write for Thompson Keesling? ref DRT
........Max can call Tom and other CE people who contributed to the
........Max can call Bill DeHart, who is VP of Communications for


..............
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CONTACTS 
0201 - Wideman, R. Max                    604 736 7025
020101 - Mr. R. Max Wideman

SUBJECTS
Ambassadors for Change, PMI
Wideman, Max
Internet Unreliable

0805 -    ..
0806 - Summary/Objective
0807 -
080701 - Followed up work at ref SDS 22 line 66, ref SDS 20 line 66.
080702 -
080703 - We had more trouble with the Internet.  Max finished reading the
080704 - Communication Metrics report and submits questions, some of which are
080705 - covered in the report and in prior mail.  He does not mention having
080706 - read the Typical Day Scenario.  He does not address ideas in the memo
080707 - on my visit with Intel, but notes it may be a good opportunity.  Max
080708 - asks about preparation of the report.  I need to put him touch with
080709 - the Corps of Engineers people for their input.
080710 -
080711 -    [See response submitted at ref SDS 23 line 91.]
080712 -
080713 -
080714 -
0808 -
0809 -
0810 - Progress
0811 -
081101 - Received ref DRT 1 line 22 responding to my letter, ref DIP 4 line
081102 - 30, asking about Max's review of the Corps of Engineers report on
081103 - Communication Metrics, and transmitting notes of the meeting with
081104 - Intel, ref SDS 21 line 66.
081105 -
081106 - Max had more trouble sending me stuff via Internet.  Two messages he
081107 - sent were returned, and he tried one more time, ref DRT 1 line 22. The
081108 - last effort was successful.
081109 -
081110 -    [He submitted a suggestion the next day to verify my return email
081111 -    address in Eudora.  I did that and it seems to have the right
081112 -    stuff. I mention this in my response at ref SDS 23 line 95.]
081113 -
081114 - He reports in an email sent 970803 (but returned to him) about having
081115 - gotten part way through the Communication Metrics report, ref DRT 1
081116 - line 31.  He was delayed in reading the report because he was in
081117 - Portland to deliver his paper to an organization, PICMET, ref DRT 1
081118 - line 32.
081119 -
081120 - Max offers good luck with Intel based on the notes of the meeting with
081121 - Keith, ref SDS 21 line 69.
081122 -
081123 -
081124 -    Max does not inquire/comment about the ideas in the Intel notes
081125 -    that are nominally controversial:
081126 -
081127 -      •  90% of manager's time is communications, re 21 line 92.
081128 -
081129 -      •  Internet and TQM fail, ref SDS 21 line
081130 -
081131 -      •  Linking to original sources in SDS, reflects innate mental
081132 -         processes, and implements Continual Learning methods from MIT,
081133 -         etc., ref SDS 21 line 158.
081134 -
081135 -      •  SDS is not intuitive because nobody has experience from which
081136 -         to intuit its functions, ref SDS 21 line 119, etc.
081137 -
081138 -      •  Defining "management details" in "knowledge space" analogous
081139 -         to construction details in dimensional space, ref SDS 21 line
081140 -         241, discussed in the Corps of Engineer's report on the role
081141 -         of a Communication Manager being similar to an architect, ref
081142 -         DRP 3 line 372.
081143 -
081144 - He found analysis of IBM's acquisition of Lotus "interesting." ref DRT
081145 - 1 line 35. at ref SDS 21 line 413
081146 -
081147 -    Max can advise if he wants to see notes of the meeting with IBM on
081148 -    reviewing SDS for a Windows application, ref SDS 1 line 104.
081149 -
081150 -
081151 -
081152 - Max asks about the source of reference numbers, are they automatic, or
081153 - entered manually? ref DRT 1 line 38.
081154 -
081155 -    This is addressed in my letter to Max dated 970724, ref DIP 3 line
081156 -    51, issued at ref SDS 19 line 96, responding to his letter, ref DRP
081157 -    2 line 44, asking about cross-linking.  I stated in the 970724
081158 -    letter:
081159 -
081160 -       There are automatic linkages and the ability to purposefully
081161 -       create specific linkages forward and backward in time, ref DIP
081162 -       3 line 51.
081163 -
081164 -    This explanation, however, may not make clear that custom links are
081165 -    90% automated.  They are not keyed into the record.  SDS automatic
081166 -    links alert the mind to the need for custom links. We can find the
081167 -    object record with automated tools, and then click to make a link
081168 -    and a specific citation.  Most of these take about 10 seconds. Some
081169 -    may take a few minutes wrestling with the Subject Index to locate a
081170 -    pointer category. The key is having a variety of ways to find stuff
081171 -    that is agreeable with the way the mind is thinking at any given
081172 -    moment.
081173 -
081174 -    The Corps of Engineers' report says at ref DRP 3 line 181.
081175 -
081176 -       Follow-up improves because reporting and analysis (writing and
081177 -       linking) on what was done reveal new tasks that need to be done
081178 -       which are scheduled and automatically linked back to the source
081179 -       record.
081180 -
081181 -    The "Typical Day Scenario" using SDS prepared at ref SDS 3 line 64,
081182 -    and submitted to Max via ref DIP 2 line 33 issued at ref SDS 13
081183 -    line 87, discusses "automatic" links...
081184 -
081185 -       The advantage [of SDS] using automation to reduce the tedium of
081186 -       dealing with details so people can use good management practices
081187 -       and good judgement consistently in the New World Order of the
081188 -       Information Highway, ref OF 1 line 24.
081189 -
081190 -    Today, it seems to me this is not as clear on Max's point, as it
081191 -    should be.  I changed the thing to read:
081192 -
081193 -       The advantage of SDS is using automation to reduce the tedium
081194 -       and improve results by automatically linking details of daily
081195 -       work to strengthen the way the mind uses its experience.  This
081196 -       empowers people to use good management practices and good
081197 -       judgement consistently in the New World Order of the Information
081198 -       Highway.
081199 -
081200 -
081201 - Max completed reading the Communication Metrics report on 970808, ref
081202 - DRT 1 line 51, which was submitted via ref DIP 1 line 27, issued at
081203 - ref SDS 13 line 75. He asks...
081204 -
081205 -    Questions
081206 -
081207 -    How many people did you have working on the COE assignment? ref DRT
081208 -    1 line 55.
081209 -
081210 -        Welch worked alone on the assignment in order to demonstrate
081211 -        the application.
081212 -
081213 -        A follow on contract was prepared to staff up the operation,
081214 -        but it has not been implemented due to resistance by the
081215 -        District Engineer, per meeting between DE and Welch on 970624,
081216 -        ref SDS 5 line 97.
081217 -
081218 -
081219 -    It looks like a helluva lot of work to keep the thing going.  Did
081220 -    you have any difficulty with that? ref DRT 1 line 57.
081221 -
081222 -        The Communication Metrics report says SDS makes it possible to
081223 -        create useful business intelligence at less cost than using
081224 -        conventional practices and computer tools, ref DRP 3 line 167.
081225 -
081226 -        SDS lets fewer people accomplish more work under the
081227 -        TQM/Reengineering mantra:
081228 -
081229 -                       Faster, Better, Cheaper
081230 -
081231 -        The ability to do a lot of work with SDS is also explained in
081232 -        the "Typical Day Scenario" submitted to Max via ref DIP 2 line
081233 -        33, per ref SDS 13 line 82.
081234 -
081235 -        Max does not indicate having read "Typical Day Scenario."
081236 -
081237 -
081238 -    Looking back, how did the CE assignment work out for you? ref DRT 1
081239 -    line 60.
081240 -
081241 -        The Communication Metrics report says the project worked well
081242 -        and was successful, ref DRP 3 line 147.
081243 -
081244 -        Beyond the report, not sure what Max has in mind about whether
081245 -        this worked out for me.  Getting the report was a major goal,
081246 -        since it provides a base of credibility in the ideas and tools.
081247 -        Hopefully, it can be used by Max and others to build on these
081248 -        ideas.
081249 -
081250 -
081251 -    How much of the report did you write for Thompson Keesling? ref DRT
081252 -    1 line 62.
081253 -
081254 -        I prepared the Communication Metrics report for Tom.
081255 -
081256 -        Max can call Tom and other CE people who contributed to the
081257 -        report and endorsed it as their report, for more details.
081258 -
081259 -        Tom Keesling   415 977 8701  tkeesling@SMTP.SPD.USACE.ARMY.MIL
081260 -        Max Blodgett   415 977 8444  mblodgett@SMTP.SPD.USACE.ARMY.MIL
081261 -        Leonard SooHoo 415 331 0404  lsoohoo@SMTP.SPD.USACE.ARMY.MIL
081262 -        Herb Cheong    415 977 8795  hcheong@SMTP.SPD.USACE.ARMY.MIL
081263 -        Marc McGovern  415 977 8467  mmcgovern@SMTP.SPD.USACE.ARMY.MIL
081264 -
081265 -        I also prepared the memo for Bill DeHart that PG&E issued, ref
081266 -        DRP 1 line 16, which is included at appendix C in the Corps of
081267 -        Engineers' report, originally received at ref SDS 2 line 62.
081268 -        ..
081269 -        Max can call Bill DeHart, who is VP of Communications for
081270 -        PMI NCC.  He is a good source on the challenge of explaining
081271 -        SDS and Communication Metrics to executives in large
081272 -        organizations. Bill is familiar with Max's contribution to PMI,
081273 -        and so would be responsive to an inquiry from Max.
081274 -
081275 -        Bill DeHart    415 973 1014  BDeHart@cris.com
081276 -
081277 -
081278 -
0813 -
Distribution. . . . See "CONTACTS"