THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: March 7, 1997 07:49 AM Friday; Rod Welch

Visited Tom Keesling for corrected letter on Comm Metrics on Oakland.

1...Summary/Objective
2...Evaluation Communication Metrics
3...We considered the advantage of Max including a letter or memo on his
4...I explained the idea of doing an article and giving some publicity to
5...He said the "proof is in the pudding." I explained we have to get


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CONTACTS 
0201 - Corps of Engineers, SFD            415 977 8400 fax 8483
020101 - Mr. Thompson F. Keesling, Architect; Assistant Chief =415 977 8473/8701
020102 - Construction Operations Division   =415 977 8480
0202 - Corps of Engineers, SFD            415 977 8400 fax 8483
020201 - Mr. Max R. Blodgett, II, P.E., L.S.
020202 - Construction Operations Division   =415 977 8480
0203 - Corps of Engineers, SFD            415 977 8400 fax 8483
020301 - Mr. Marc McGovern; Construction Manager =415 977 8467
020302 - Construction Operations Division   =415 977 8480

SUBJECTS
Evaluation Welch Contract
2626 COE Contractor Evaluation
COE Newsletter Article

0605 -    ..
0606 - Summary/Objective
0607 -
060701 - Follow up ref SDS 23 0000, ref SDS 22 0000.
060702 -
060703 -
060704 -
060705 -
060706 -
0608 -
0609 -
0610 - Progress
0611 -
061101 - Evaluation Communication Metrics
061102 -
061103 - Follow up ref SDS 23 line 88, ref SDS 22 line 85.
061104 -
061105 - Tom said he mailed a corrected letter dated 970219, ref DRP 6 line 19.
061106 - It was not in the mail this morning, so will look for it tomorrow.
061107 -
061108 - I submitted a revised version of ref OF 4 line 30 based on work done
061109 - yesterday at ref SDS 25 line 92.  Received edits from Tom on the draft
061110 - I submitted to him on Monday, ref SDS 24 line 86.
061111 -
061112 - He showed me the distribution he made to Max, Herb, Leonard and Marc,
061113 - asking for their comments by next Monday.
061114 -
061115 - Advised of Leonard's comment that Monti says we have to segment out
061116 - Communication Metrics on Richmond, ref SDS 26 line 91. Tom said he has
061117 - not heard about this.  He has time available on Monday and Tuesday to
061118 - meet with Leonard and Monti.
061119 -
061120 -
061121 -
061122 -  ..
0612 -
0613 -
0614 - 0850 visited Max
0615 -
061501 - When I arrived, Max was reviewing the evaluation, ref OF 4 0000, he
061502 - had received from Tom, per above.  Max noted that Dutra had experience
061503 - dredging hard material.  I asked him to enter his edits on the draft
061504 - and we will conform the narrative to make this a COE document.
061505 -
061506 - Max asked why background on the Dutra contract is in the evaluation
061507 - report for Communication Metrics?
061508 -
061509 - I asked him read the entire report, then see if we need to add or
061510 - delete anything.
061511 -
061512 -      [On 970320 similar situation on Richmond scope of services for
061513 -      Communication Metrics, ref SDS 28 7553.]
061514 -
061515 -      [On 970311 received Max's edits at ref SDS 27 5835.]
061516 - ..
061517 - Max asked why CESPN needs a report on Communication Metrics?
061518 -
061519 - We discussed the objective to engage responsible managers in the
061520 - effort to explain Communication Metrics, since it is a new methodology
061521 - that is difficult to summarize.
061522 -
061523 - The exercise of engaging managers in explaining Communication Metrics
061524 - will help them understand Communication Metrics and decide how and
061525 - where to apply it.  We considered the example of explaining the work
061526 - of an architect before that profession existed.  It takes a little
061527 - extra effort in the beginning to help people understand why a new work
061528 - role is needed that they have heard about in school, the Wall Street
061529 - Journal or on television.  Once the report is complete, it can be used
061530 - over and over again to help people understand and explain to others
061531 - what Communication Metrics is about.
061532 -
061533 - We considered the advantage of Max including a letter or memo on his
061534 - understanding of Communication Metrics, to complete the record.  Max
061535 - said he would like to do this, but is very busy right now.
061536 -
061537 - I offered to submit a draft of ideas for him to consider on this.
061538 -
061539 - We discussed the plan to attach the scope of services for Richmond,
061540 - ref OF 6 line 7.  Max said he has not seen that document.  I went and
061541 - got the revised draft submitted to Tom Keesling this morning, per
061542 - above, which has an attached appendix of the Richmond Scope of
061543 - Services.  I made a copy for Max and took it to him. I showed where he
061544 - can find the portions on Communication Metrics in the scope of
061545 - services document.
061546 -
061547 -  ..
061548 -
061549 - I explained the idea of doing an article and giving some publicity to
061550 - the District for Tom Keesling's program management to introduce
061551 - automated management into the District, per discussion with Tom on
061552 - 970220, ref SDS 15 line 223.
061553 -
061554 - Max said we do not need the evaluation in order to prepare the
061555 - Communication Metrics contract for the Richmond contract.  I agreed.
061556 - He said the "proof is in the pudding."  I explained we have to get
061557 - people to "taste" the pudding in order to build the faith necessary to
061558 - swallow enough pudding to realize the benefits, so they can learn, as
061559 - he and Tom, Mark and others have learned, that Communication Metrics
061560 - is a "pudding" worth eating regularly.
061561 -
061562 - I mentioned the discusison with Leonard this morning, ref SDS 26 line
061563 - 91. Max was not aware of any change in the contracting procedure for
061564 - Communication Metrics on Richmond.  He has not discussed it with Monti
061565 - or Tom Benero.
061566 -
061567 -
061568 -
061569 -
061570 -
0616 -
0617 -
0618 - 0926 Visited with Marc McGovern
0619 -
061901 - He had his copy of Communication Metrics report and was beginning to
061902 - read it to develop his own analysis.
061903 -
061904 -
061905 -
061906 -
0620 -
Distribution. . . . See "CONTACTS"