CONTACTS 
0201 - Working Resources                  415 546 1252 fax or 800...
020101 - Dr. Maynard Brusman

SUBJECTS
PMI Event, Planning, Speakers, Jul Event; Brusman, Dr. Maynard
Information Revolution, Information Highway
Convert Information into Knowledge, Mistakes & Coverups
Too Many Meetings, Faxes, E-mail,
Failed Communications, Anger, Frustrations
Pictures

1108 -    ..
1109 - Summary/Objective
1110 -
111001 - Followed up work at ref SDS 13 line 49, ref SDS 9 line 69.
111002 -
111003 - Confirmed Maynard's scope and fees for speaking to PMI.  He showed
111004 - pictures of his wife and new son, born just last week.
111005 -
111006 - PMI needs to get a letter and initial payment to him so he can
111007 - generate the outline and printed remarks.
111008 -
111009 -
111010 -
1111 -
1112 -
1113 - Discussion
1114 -
111401 - Reviewed scope of presentation from Nov 14 discussion with Bill DeHart
111402 - per ref SDS 8 line 191.
111403 -
111404 -     Better Knowledge Tool
111405 -
111406 -     The alphabet leverages innate capacity to think, remember and
111407 -     communicate by enabling people to replicate, shape, distinguish,
111408 -     associate, build and preserve the connections of cause and effect
111409 -     with human objectives (needs/drives).  We call these connections
111410 -     "knowledge."  The alphabet has worked well for 5,000 years to
111411 -     converts information into knowledge, but now we need a faster tool
111412 -     to keep up with the pace of modern life.  This gives rise to the
111413 -     science of...
111414 -
111415 -                        Communication Metrics.
111416 -
111417 -         ...defined in the New World Order ... paper discussed with
111418 -         Maynard in the meeting on Nov 17, confirmed by Welch letter
111419 -         dated Nov 20 at, ref DIP 2 line 28.
111420 -
111421 -
111422 -     Published Authorities
111423 -
111424 -     The New World Order... paper will be published by the PMJ in May,
111425 -     several months ahead of the PMI event in Jul.  It can be cited by
111426 -     Maynard to support his remarks to PMI, along with references in
111427 -     the paper to Jeremy Campbell's book "The Improbable Machine" which
111428 -     supports the call for a better way to convert information into
111429 -     knowledge.
111430 -
111431 -
111432 -
111433 - Maynard's Speaking Fee
111434 -
111435 - He asked how arrangements are to be made for payment of his fee.
111436 - Maynard said he will charge $2,000 to do this event.
111437 -
111438 - We considered the prospect that his presentation might run from an
111439 - hour to 2 hours.  If we do not hire Bill Walsh to open the event, then
111440 - Maynard will do this part of the event, ref SDS 8 line 182.
111441 -
111442 -
111443 -     Maynard needs a $1,000 retainer in advance of commencing work on
111444 -     this event.  PMI will issue a contract letter for his scope and
111445 -     payment.  This may take a month or so to obtain Board approval,
111446 -     since the PMI Board only meets once a month.
111447 -
111448 -     We probably need Maynard's remarks at least by mid-May, so there
111449 -     is time to incorporate into the attendee binders.
111450 -
111451 -
111452 -
111453 - Recycling Intellectual Capital
111454 -
111455 - To emphasize and illustrate a basic tenant of Communication Metrics
111456 - that knowledge "grows," and that we can grow more of it faster using
111457 - modern technology, the Asilomar Conference in 1990 can be cited as a
111458 - source of ideas on the human thinking system and memory.
111459 -
111460 - I submitted a copy of the papers offered by Russ Archibald and Bob
111461 - Gillis, ref OF 1 line 19, which were part of the 1990 Asilomar
111462 - proceedings, ref SDS 1 line 260.  He might use them as props with
111463 - questions like:
111464 -
111465 -     Did anyone attend that event?
111466 -
111467 -     What have we learned the past 6 years from applying the ideas
111468 -     presented in the prior conference?
111469 -
111470 -     What do we expect to learn from this conference?
111471 -
111472 -     Do we need a better way to apply precepts of "continual learning"
111473 -     and "traceability to original sources" discussed in the PMBOK and
111474 -     ISO 10006.  How do we "align communications?"
111475 -
111476 -
111477 -
111478 - Group Exercises - Learn by Doing
111479 - Printed Report for Attendees
111480 -
111481 - Maynard recommened engaging attendees through exercises and dialog.
111482 - We recalled examples of group exercises from the discussion between
111483 - Bill and I on Nov 14, ref SDS 8 line 227, submitted to Maynard in the
111484 - Nov 20 letter.
111485 -
111486 - Maynard suggested using the binder PMI will distribute to attendees in
111487 - advance of the Event, that will have printed remarks by the speakers,
111488 - ref SDS 8 line 499, as an exercise book.  It can have specific follow
111489 - up tasks for attendees to implement the ideas presented at the
111490 - conference, in their personal work practice and to encourage change in
111491 - their organizations.
111492 -
111493 - The report from Gillis and Archibald for the 1990 Asilomar event, ref
111494 - OF 1 line 172, given to Maynard, are examples.
111495 -
111496 -
111497 -
111498 - Communication Manager
111499 -
111500 - We reviewed the scope currently identified for Bill Walsh to set up
111501 - the concept of a fast paced environment where
111502 -
111503 -                    there is not enough time
111504 -
111505 -     ...to apply sound work practices consistently, ref SDS 8 line 182.
111506 -
111507 - Modern technology, called the Information Highway, causes faster
111508 - information flows that exceed the capacity of human biology to convert
111509 - it into knowledge.  The result is proliferation of mysterious errors
111510 - attributed to Murphy's Law or to ill will by others.  A new type of
111511 - work discipline, called a "Communication Manager," is needed just as
111512 - Pharaohs used Scribes in earlier times, discussed with Maynard in our
111513 - meeting on Nov 17, ref SDS 9 line 332, with Intel at ref SDS 5 line
111514 - 574.
111515 -
111516 -
111517 -     Avoiding Conflict, Using Conflict
111518 -
111519 -     Communication Managers are essential to raise issues without
111520 -     raising temperatures.  Maynard's presentation can offer the incite
111521 -     that receiving notes which conflict with first impressions of what
111522 -     was said and/or intendedn is an advantage in exposing conflicting
111523 -     understandings early enough to avoid harm, per ref SDS 9 line 316,
111524 -
111525 -
111526 -
111527 - Budgeting to Succeed
111528 -
111529 - Maynard asked how organizations can justify creating new positions
111530 - for Communication Managers in the face of massive layoffs?
111531 -
111532 -
111533 -
111534 - Resistance to Change
111535 - Ignorance, Fear & Denial
111536 -
111537 - Discussions with Intel at ref SDS 5 line 615, and with the Corps of
111538 - Engineers, ref SDS 11 line 220 shows ignorance, fear and denial cause
111539 - managers to resist using Communication Metrics to grow new knowledge.
111540 - Yet, Peter Drucker points out that knowledge growth is the primary
111541 - source of an organization's earning capacity, ref SDS 5 line 189.
111542 - Massive early retirement of capable managers shows the urgent need to
111543 - "reengineer" by adding value to the "management" process, as explained
111544 - in the New World Order paper.  Fewer people chasing more information
111545 - creates the spiral of management imploding on itself.  Evidence can be
111546 - seen from daily escalation in tensions that lead to psychologists
111547 - being hired to improve "communications," discussed with Maynard on Nov
111548 - 17, see ref SDS 9 line 331.
111549 -
111550 - The market place is saying the people being "reengineered" need new
111551 - skills.  Communication Metrics is the new skill that improves
111552 - management productivity.
111553 -
111554 - Organizations do not need more managers creating more information;
111555 - they need someone to convert information into knowledge. Without this
111556 - element organizations can only stagnate and stagger toward more rounds
111557 - of layoffs.  In a global market, US companies must compete with their
111558 - intellect to offset the advantage of overseas low wage competitors
111559 - (see Cal Tech seminar, ref SDS 2 line 75).  This means investing
111560 - intellectual capital through Communication Metrics, i.e., using
111561 - automation to leverage the capacity to think, remember and
111562 - communicate.  There is no other choice.
111563 -
111564 - Thus, as seen from the summary Event Agenda, ref OF 2 line 19, the PMI
111565 - Event offers a nexus between organizations that need skills they have
111566 - not yet identified, nor figured out how to explain, and those who have
111567 - been "reengineered" wondering what they can do to improve their
111568 - marketability.  Maynard and other speakers will provide the words and
111569 - rationale to enable both elements of the market to understand and
111570 - explain what they need to improve earnings:  better skills and tools
111571 - to convert information into knowledge.  Organizations can afford this
111572 - combination since it is the driving force or wealth creation.
111573 -
111574 -
111575 -
111576 - Pictures and dialog v. Text
111577 -
111578 - The growing pressures on managers can be seen from the meeting with
111579 - Intel on Jan 3, where it was reported managers are relying less on
111580 - content than on the appearance of confident presentation, because
111581 -
111582 -                     there isn't enough time
111583 -
111584 -   ... to evaluate content, ref SDS 12 line 256.
111585 -
111586 -        If the presenter looks good and sounds confident, if the charts
111587 -        are pretty, that supports affirming a recommendation.
111588 -
111589 - Maynard can explain Henry Kissenger's point in his book Diplomacy that
111590 - reliance on pictures and dialog leads to disaster, and why skill with
111591 - text is critical to building understanding, per ref SDS 3 line 98,
111592 - and the New World Order paper.
111593 -
111594 -
111595 -
111596 - Attendance
111597 -
111598 - Maynard asked about attendance.
111599 -
111600 -     Bill said the attendance capacity is about 200.  The largest prior
111601 -     attendance has been about 140.  We will be aiming for closer to
111602 -     200, but even this will be a relatively small group.
111603 -
111604 -
111605 -
111606 -
1117 -

SUBJECTS
Video Taping
Visual Aids, Overhead Projector

1305 - Summary/Objective
1306 -
130601 - Video Taping Event
130602 -
130603 - Maynard asked if the event will be video taped?
130604 -
130605 -
130606 -     Bill will investigate the prospects of video taping the event.  It
130607 -     could be a revenue source for the Chapter.
130608 -
130609 -        [See follow up at ref SDS 14 line 39.]
130610 -
130611 -
130612 - Visual Aid support
130613 -
130614 - Maynard asked about overhead projector and whether he could get
130615 - assistance to prepare slides.
130616 -
130617 -     Bill said Asilomar typically provides overhead projectors.
130618 -
130619 -     We will investigate how to obtain help to create slides Maynard
130620 -     needs to support his presentation.  Within the PMI membership this
130621 -     support can typically be provided.
130622 -
130623 -
130624 -
130625 -
130626 -