THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: July 5, 1995 11:29 AM Wednesday; Rod Welch

Called Ecker Research on speaker for PMI event on Focus Group.

1...Summary/Objective


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CONTACTS 

SUBJECTS
PMI Event Program, 1996, Speakers
Nov Event, Speakers
Focus Group evaluation, 910603

1005 -    ..
1006 - Summary/Objective
1007 -
100701 - Followed up work at ref SDS 1 line 17, and work at ref SDS 3 line 682
100702 - to get speakers for Nov event.
100703 -
100704 - We need speaker on focus group methodology for Nov event, as well as
100705 - planning theater, per ref SDS 4 line 65, ref SDS 3 line 639.
100706 -
100707 - Developed three possible speakers on Focus Group methods.
100708 -
100709 - Will get resumes from two and need to submit info to Gary, per below.
100710 -
100711 -
1008 -
1009 -
1010 - Progress
1011 -
101101 - Called...
101102 -
101103 -                   Ecker Research
101104 -                   222 Front Street 3rd Floor
101105 -                   San Francisco
101106 -
101107 -                   415 871 6800
101108 -
101109 - Talked to Betty.
101110 -
101111 - I asked for the name of the person who led 950426 focus group, ref SDS
101112 - 1 line 25.
101113 -
101114 - Betty said it was Dr. Gary Lawrence - 714 558 3725
101115 -
101116 -
101117 -
1012 -
1013 -
1014 - Discusison
1015 -
101501 - Talked to Betty.  There is a local chapter of QRCA.
101502 -
101503 -    She suggests calling Suzette DeVogelaere   415 383 5919
101504 -
101505 -       Concepts and Stragegies
101506 -
101507 -
101508 - American Marketing Association --
101509 -
101510 -       Rick Talley   Talley Research  415 389 9945
101511 -
101512 -
101513 -
101514 -
1016 -
1017 -
1018 - 1150 called Rick Talley        Talley Research  415 389 9945
1019 -
101901 - Explained objectives per ref SDS 3 line 247, and at ref SDS 3 line
101902 - 643, and preliminary planning at ref SDS 4 line 117.
101903 -
101904 - He likes the idea of speaking at first event.  He has spoken to AMA
101905 - events.  Rick will send us a resume.
101906 -
101907 - I will send him an overview of our ideas, per ref SDS 4 line 54.
101908 -
101909 - Rick asked for a brochure on PMI.
101910 -
101911 -     [Scheduled receipt for 950710.]
101912 -
101913 -
101914 -
1020 -
1021 -
1022 - 1424 called Suzette
1023 -
102301 - She will be out of town in Nov.  She is attending an event
102302 -
102303 - She feels Rick is very good.  She suggests contacting Dick Drossler
102304 - who is a focus group moderator, 415 386 1612.
102305 -
102306 -
102307 -
1024 -
1025 -
1026 - 1430 called Dr. Gary Lawrence - 714 558 3725
1027 -
102701 - He seems to have a company.  Gary was on a call.  Left message with
102702 - receptionist about getting Gary to speak at the PMI events.
102703 -
102704 -
1028 -
1029 -
1030 - 1650 Gary called back
1031 -
103101 - Explained objectives per ref SDS 3 line 247, and at ref SDS 3 line
103102 - 643, and preliminary planning at ref SDS 4 line 117.
103103 -
103104 - Invited Gary to consider being a speaker, per above concepts.  He is
103105 - interested in doing the event if there are more than 20 or so
103106 - attendees.  He likes the structure, thinks it could be effective, ref
103107 - SDS 4 line 117.
103108 -
103109 - I will send Gary an explanation of our proposed program:
103110 -
103111 -                  Dr. Gary Lawrence
103112 -                  Lawrence Research
103113 -                  1450 N. Tustin Avenue #150
103114 -                  Santa Anna, CA  92705
103115 -
103116 -    Submitted ref DIT 1 line 30 to Gary with notes of discussion with
103117 -    Bill at ref SDS 2 line 108, and structure ideas at ref SDS 4 line
103118 -    54.
103119 -
103120 -
1032 -
1033 -
1034 - 1436 called Dick Drossler    415 386 1612
1035 -
103501 - Explained objectives per ref SDS 3 line 247, and at ref SDS 3 line
103502 - 643, and preliminary planning at ref SDS 4 line 117.
103503 -
103504 - He has done sample focus groups for an organization called Financial
103505 - Entities last year. They did not use members as part of the focus
103506 - group.  He said it was well received.  He likes the plan we are
103507 - thinking about for the structure.
103508 -
103509 - Dick will send me a resume for advertising.
103510 -
103511 -     [Scheduled receipt for 950710.]
103512 -
103513 -
1036 -