THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
S U M M A R Y
DIARY: December 8, 1991 09:04 PM Sunday;
Called Mike Welch re ideas on spreading the word on SDS.
2...Writing Takes Time - Ignorance of SDS Capability
..............long way around is the short way there,
3...Teach a Course
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Diary record to increase understanding
Developing Leads, Educational Institutions
Not Enough Time to Read and Write
Movies, Theater are Scripted
Writing, Reading, Expedited by SDS
Ignorance, Fear, Denial
Long Way Around is Short Way to Success,
Correcting Corrections Rework Trial Error
1710 - ..
1711 - Summary/Objective
171201 - Explained SDS (sort of) to Mike. He has encountered a similar tool to
171202 - develop ideas on projects in his work. I am not sure if his school
171203 - hired this as a service from IBM, or whether IBM introduced the thing
171204 - into the school as a learning aid.
171206 - [This is a central thesis of SDS: finding out what we actually
171207 - understand from a discussion - often it is not nearly as much as
171208 - we "feel" we understand.]
171211 - In any event he generally followed the ideas of POIMS and is willing
171212 - to take a look at the article to be published in PMI in April, plus we
171213 - will try to get together for a demonstration from Dec 20 to Jan 3.
1715 - Mike's Observations
171601 - Apart from having encountered another product that aims at the
171602 - objectives of SDS, Mike asked about marketing it through existing
171603 - channels.
171605 - I explained the sales resistance arising from the fear of
171606 - litigation, and mentioned my discussion on 911130 with Justice Stan
171607 - Mosk on this topic, ref SDS 1 0000. Managers today are afraid to
171608 - maintain records (which in POIMS is called "intellectual capital")
171609 - and this augurs toward greater reliance on conversation which,
171610 - while helpful in some ways, is superficial analysis.
171612 - ..
171614 - This condition in combination with the false promise of television
171615 - movies that "success" can be achieved without analysis (the viewer
171616 - never sees the effort to craft dialog and plot so the story comes
171617 - out correclty), creates a cultural inertia toward avoiding written
171618 - analysis.
171620 - [On 940413 used this idea in POIMS paper, ref SDS 3 4888.]
171623 - ..
171624 - Writing Takes Time - Ignorance of SDS Capability
171626 - Mike mentioned that the time required to create the record diminishes
171627 - its value.
171629 - I did not address this in detail, because it is covered in the POIMS
171630 - article. Did mention that it rarely takes as much time to figure out
171631 - how to decide an issue correctly than it takes to correct a mistake,
171632 - the cost of rework means that invariably the...
171634 - long way around is the short way there,
171636 - ...i.e. haste makes waste, the hare and the tortise argument. The
171637 - bigger problem is that people do not realize that the writing is
171638 - expedited by SDS. They cannot recognize this because they only have
171639 - experience in a manual world where the writing is unconnected, and so
171640 - are ignorant of the faster rate at which meaningful writing can be
171641 - accomplished in SDS.
171645 - Teach a Course
171647 - Mike suggested teaching a course as a means to explain and test the
171648 - ideas of POIMS technology. I would like to do this; but need to make
171649 - the right contacts to get the effort underway. Mike is a possible
171650 - first step.
171653 - Follow Up
171655 - Send Mike a POIMS article.
171657 - I would like to hear more about his work with the IBM system after he
171658 - gets a chance to observe SDS.
171660 - [On 920209 called Mike to follow up. ref SDS 2 0001