THE WELCH COMPANY
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S U M M A R Y


DIARY: February 22, 2005 05:21 PM Tuesday; Rod Welch

Letter to Gary and Henry on unit of measure for Com Metrics.

1...Summary/Objective


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CONTACTS 

SUBJECTS
ASB Planning 1st Draft Organizational Memory SDS Standard Proposed f
Communication Metrics Powerful Useful Capability Must be Embraced fo
New Way Thinking Through Writing Write Story to Construct Meaning Co
Communication Metrics What is Measured What's a Metric of Communicat
Design SDS Unique, Automated Management Hard to Discover, Uncommon S
Uncommon Sense New System Knowledge, VLSI, SDS Powerful Advance

1308 -
1308 -    ..
1309 - Summary/Objective
1310 -
131001 - Follow up ref SDS 3 0000, ref SDS 2 0000.
131002 -
131003 - Gary's recent letter to Henry explaining details of Communication
131004 - Metrics that are difficult to quantify. ref SDS 0 WK9Y  Develop ideas
131005 - for Communication Metrics based on a unit of measure for comprehension
131006 - and accuracy, ref SDS 0 WK6V, based on Landauer's explanation that
131007 - "meaning" is derived from assosication, and SDS can measure links that
131008 - construct associations. ref SDS 0 WK5X  This might make an interesting
131009 - article for Fleabyte. ref SDS 0 RI6K
131010 -
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131012 -
131013 -
131015 -  ..
1311 -
1312 -
1313 - Progress
1314 -
131401 - Submitted ref DIT 1 0001 to Gary with a copy to Henry commenting on
131402 - Gary's letter to Henry dated 050118, ref DRP 1 0001, and received on
131403 - 050119. ref SDS 2 ZE64
131404 -
131405 -    1.  Gary's letter on January 18, shown below, seems very close to
131406 -        making an article for Fleabyte on a key part of transformation
131407 -        from information to a culture of knowledge.  This touches on
131408 -        goals Henry presented in a letter on 050110 to support civic
131409 -        journalism with technology for augmented thinking. ref SDS 1
131410 -        UR4P
131412 -         ..
131413 -    2.  An idea that might be considered for addressing the thorny
131414 -        issue of quantifying metrics for cognition, and by extension
131415 -        communication metrics, is Gary's discussion of "understanding"
131416 -        related to "comprehension" (see again below)  This metric may
131417 -        merge with accuracy as another derivative of linking that
131418 -        constructs associations between information people receive and
131419 -        needs people have, commonly described on the job as objectives,
131420 -        requirements and commitments.
131422 -         ..
131423 -    3.  For example, a call comes in saying our customer cannot meet
131424 -        payment commitments of $10M due on Monday.  This might be
131425 -        comprehended in relation to a meeting yesterday where we
131426 -        committed to pay vendors $2M on Tuesday, and have a payroll of
131427 -        $5M due the following Friday.  The mind would tend to
131428 -        associate, or comprehend, the new information in relation to
131429 -        prior commitments.
131431 -         ..
131432 -    4.  Tom Landauer proposes in his paper on Plato's Problem (LSA)
131433 -        that the meaning of "meaning" is resolved in daily life by
131434 -        associations people make, regardless of why.  If people
131435 -        consistently associate "cat" with a small, fuzzy animal, four
131436 -        legs, and an independent personality, then that becomes what
131437 -        "cat" means.
131439 -         ..
131440 -    5.  Links in SDS work similarly.  People construct associations
131441 -        between new information each day, with background on related
131442 -        events and to other instruments showing performance and
131443 -        alignment or departure from objectives, requirements and
131444 -        commitments.  Therefore, one a measure of comprehension is the
131445 -        number of links that triangulate, and thus "weigh" the accuracy
131446 -        of understanding, discussed earlier on 950204....
131447 -
131448 -           http://www.welchco.com/sd/08/00101/02/95/02/04/130359.HTM#8A4G
131450 -         ..
131451 -    6.  We might further measure "comprehension" by the number of
131452 -        headlines that summarize meaning in a record, and by the number
131453 -        of subjects that define contextual boundaries.  It may turn out
131454 -        that the most we can say is that with no links, headlines nor
131455 -        subjects there is likely low comprehension of critical details in
131456 -        a complex record, and that a high number increases the chance of
131457 -        accurate understanding for taking appropriate action in time to
131458 -        be effective.  In other words there no evident units of measure
131459 -        for accurate comprehension, however, one might develop a
131460 -        comprehension quotient as the sum of links, headlines and
131461 -        subjects divided by the total number of words, as at least
131462 -        indicating someone invested time for comprehension.
131464 -         ..
131465 -    7.  Some might say, "Hey, wait a minute.  If I hear my customer is
131466 -        going to be late with a $10M payment that I need to meet
131467 -        obligations of $7M, then I don't need no links nor any of that
131468 -        metrics stuff to comprehend I gotta get everybody on the phone
131469 -        and work things out!"
131471 -         ..
131472 -    8.  It turns out, however, that while Fred is knocking heads together
131473 -        about getting his money, 4 or 5 collateral issues are falling
131474 -        through the cracks due to limited span of attention, in the
131475 -        absence of adding "metrics" to communication for concurrent
131476 -        discovery.
131478 -         ..
131479 -    9.  Another consideration for comprehension and understanding is
131480 -        permanence.  One may well comprehend correlations, implications
131481 -        and nuance in the moment, but in a day, week, month, several
131482 -        years later adequate comprehension may not be recoverable in time
131483 -        to be effective, and indeed may be recalled incorrectly causing
131484 -        conflict, crisis and calamity.  This aspect of comprehension
131485 -        further suggests value added of links, headlines and subjects for
131486 -        reconstructing meaning based on context.
131488 -         ..
131489 -   10.  In any event, appreciate that everybody is busy - Gary's letter
131490 -        just seems like an interesting stepping stone to bridge the two
131491 -        worlds problem we have been discussing on transformation to a
131492 -        culture of knowledge.
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