CONTACTS 
0201 - Feller Consulting                            510 525 4201
020101 - Mr. Wendy Vyborney Feller, Ph.D.
020102 - drwende@drwende.info

SUBJECTS
Communication Metrics Offer of Support in Education Wende Vyborney Fe
Education Communication Metrics Offer of Support in Education Wende V
Vyborney Feller, Wende, Offers Support for Communication Metrics
Feller, Wendy Vyborney Comments Favorably on Com Metrics Publications
Academic Endorsement of SDS and Com Metrics Not Effective Path for Sp

0807 -
0807 -    ..
0808 - Summary/Objective
0809 -
080901 - Follow up ref SDS 30 0000. ref SDS 29 0000.
080902 -
080903 - Received ref DRP 3 0001 from Wende commenting generally on
080904 - publications for Communication Metrics, per telecon on 030219,
080905 - ref SDS 29 T24K, and suggesting a book project to spread the word.
080907 -  ..
080908 - Wende sayd....
080909 -
080910 -    1.  Yes, I enjoyed talking with you. As you see, I've been running
080911 -        a little behind on getting work done, but I've finally had time
080912 -        to look at your articles. It's a really interesting concept
080913 -        with provocative material.
080915 -         ..
080916 -    2.  I have a much better sense now of why you're running into
080917 -        trouble involving academics, and I'm not sure you need to put
080918 -        yourself to that trouble to achieve popularity of your concept.
080919 -        You have a vision -- a big idea that synthesizes a wide range
080920 -        of seemingly unrelated ideas that you do, in fact,  show to be
080921 -        relevant to one another. Academic research tends to move in
080922 -        small increments, building slowly on a recognized body of
080923 -        theory. So professional academics are likely to respond to your
080924 -        work by immediately wanting to make it fit into recognized
080925 -        philosophies of communication. I *could* do the same -- you're
080926 -        actually in line with Renaissance ideas on the "house of
080927 -        memory" (Frances Yates) and some of Walter Ong's work on
080928 -        technology -- but I don't think that's what you need.  Academic
080929 -        support is not the best way to sell big visions; the only
080930 -        people in the communication or management field who would be
080931 -        equipped to/willing to do so would be people near the end of
080932 -        their careers with an established reputation.
080934 -         ..
080935 -    3.  When I read your work, I see a popular business book in the
080936 -        making -- you have the enthusiastic, inspiring tone; you have
080937 -        the wide range of sources that appeals to a variety of business
080938 -        readers; you have a solution to sell. You have stories from
080939 -        your own experience as a consultant to use as backing for your
080940 -        main ideas. You don't really seem to need academic buy-in any
080941 -        more than seminal writers like Tom Peters did. Most business
080942 -        presses like McGraw-Hill include their proposal forms on their
080943 -        Web sites, and you've already done so much of the work
080944 -        necessary to write an effective proposal. This isn't an area
080945 -        where I can provide much insight, as I'm still developing the
080946 -        proposal for my own book -- BUT I can tell that you're much
080947 -        further along.
080949 -         ..
080950 -    4.  I'm not sure this answer is a great deal of help, but that's
080951 -        because your target audience doesn't seem to be academics; go
080952 -        for reaching the corporate decision-makers and skip the
080953 -        academic phase.
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