CONTACTS 
0201 - Feller Consulting
020101 - Ms. Wendy Vyborney Feller, Ph.D.

SUBJECTS
Communication Metrics Offer of Support in Education Wende Vyborney Fe
Education Communication Metrics Offer of Support in Education Wende V
Vyborney Feller, Wende, Offers Support for Communication Metrics
Feller, Wendy Vyborney Comments Favorably on Com Metrics Publications
Academic Endorsement of SDS and Com Metrics Not Effective Path for Sp
Wendy Vyborney Feller, Ph.D. Proposes Book on Com Metrics

0908 -
0908 -    ..
0909 - Summary/Objective
0910 -
091001 - Follow up ref SDS 29 0000. ref SDS 28 0000.
091002 -
091003 - Received ref DRT 1 0001 from Wende commenting generally on
091004 - publications for Communication Metrics, per telecon on 030219,
091005 - ref SDS 29 T24K, and suggesting a book project to spread the word.
091006 -
091007 -     [On 030307 called Wende about her letter. ref SDS 30 0001
091009 -  ..
091010 - Wende says....
091011 -
091012 -    1.  Yes, I enjoyed talking with you. As you see, I've been running
091013 -        a little behind on getting work done, but I've finally had time
091014 -        to look at your articles. It's a really interesting concept
091015 -        with provocative material.
091017 -         ..
091018 -    2.  I have a much better sense now of why you're running into
091019 -        trouble involving academics, and I'm not sure you need to put
091020 -        yourself to that trouble to achieve popularity of your concept.
091021 -        You have a vision -- a big idea that synthesizes a wide range
091022 -        of seemingly unrelated ideas that you do, in fact,  show to be
091023 -        relevant to one another. Academic research tends to move in
091024 -        small increments, building slowly on a recognized body of
091025 -        theory. So professional academics are likely to respond to your
091026 -        work by immediately wanting to make it fit into recognized
091027 -        philosophies of communication. I *could* do the same -- you're
091028 -        actually in line with Renaissance ideas on the "house of
091029 -        memory" (Frances Yates) and some of Walter Ong's work on
091030 -        technology -- but I don't think that's what you need.  Academic
091031 -        support is not the best way to sell big visions; the only
091032 -        people in the communication or management field who would be
091033 -        equipped to/willing to do so would be people near the end of
091034 -        their careers with an established reputation.
091036 -         ..
091037 -    3.  When I read your work, I see a popular business book in the
091038 -        making -- you have the enthusiastic, inspiring tone; you have
091039 -        the wide range of sources that appeals to a variety of business
091040 -        readers; you have a solution to sell. You have stories from
091041 -        your own experience as a consultant to use as backing for your
091042 -        main ideas. You don't really seem to need academic buy-in any
091043 -        more than seminal writers like Tom Peters did. Most business
091044 -        presses like McGraw-Hill include their proposal forms on their
091045 -        Web sites, and you've already done so much of the work
091046 -        necessary to write an effective proposal. This isn't an area
091047 -        where I can provide much insight, as I'm still developing the
091048 -        proposal for my own book -- BUT I can tell that you're much
091049 -        further along.
091051 -         ..
091052 -    4.  I'm not sure this answer is a great deal of help, but that's
091053 -        because your target audience doesn't seem to be academics; go
091054 -        for reaching the corporate decision-makers and skip the
091055 -        academic phase.
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