THE WELCH COMPANY

440 Davis Court #1602

San Francisco, CA 94111-2496

415 781 5700






September 4, 1998                                                                    04 00067 61 98090401



Mr. Ross H. Armstrong
Manager
IBM Credit Corporation
Remarketer Financing Center
P.O. Box 5157
5000 Executive Parkway #450
San Ramon, CA  94583

Subject:  Communication Metrics web page
                 Shaping Message for Executives on "Intelligence"

Ref:   a. Rod's message on Sep 3, 1998
          b. Letter to Morris Jones on Sep 3, 1998
          c. Ross' letter on Aug 17, 1998

Dear Ross,


This confirms

my voice mail
last night.  Sorry to have called so late.




First, congratulations on your new assignment.  The period ahead will be
hectic, but I am sure you will continue to accomplish your responsibilities
with dispatch and success.




If you have time, please comment on the

letter to Morris Jones
and the
objective to help executives grasp the potential of a new role for
intelligence.  This is a rare opportunity to move the world forward; but, it
requires a few initial points of light to help others see the way.




Thanks.




Sincerely,


THE WELCH COMPANY






Rod Welch