THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700

April 22, 1999                                                                       03 00050 61 99042202



Mr. David S. Vannier
Program Manager for Consumer PCs
Desktop Marketing
Intel Corporation
2200 Mission College Blvd; Mail Stop SC9-59
Santa Clara, CA  95052 8119

Subject:  Communication Metrics
                    Where to take it from here?

Dear Dave,

Thanks for a lighter perspective on turning data into information. Glad to hear things are hopping, and you are getting a rest before your next assignment.

On Jan 7, 1997 the president of a company noted Communication Metrics works better than he thought. Indeed, the problem it solved is common to every manager, every day, all over the world. This is a huge untapped market that no one else can serve. On the other hand, it is not a happy prospect having to wrestle customers to the ground in order to discover benefits. Now, in 1999, delivering intelligence via Internet makes a lot of the benefit self-evident.

You properly ask where to take the technology?

This is a marketing issue. Have you thought about it, based on your perspective within the industry?

Sincerely,

THE WELCH COMPANY

Rod Welch

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1. Morris Jones